Canadian Armenian Alumni Association

### Context Profile for Canadian Armenian Alumni Association (CAAA)

#### 1. Organization Mission & Cause
The Canadian Armenian Alumni Association (CAAA) is dedicated to fostering a strong community among Armenian alumni in Canada. Their mission revolves around promoting cultural heritage, community engagement, and the development of future leaders through various programs and activities. They aim to create a supportive network that encourages personal and professional growth while celebrating Armenian culture.

#### 2. Type of Activities
CAAA engages in a variety of activities, including:
- **Community Events:** Regular social gatherings, cultural celebrations, and networking events.
- **Fundraising Campaigns:** Initiatives to support community projects and scholarships.
- **Outdoor Activities:** Events like hikes and nature outings to promote health and wellness.
- **Cultural Programs:** Workshops and seminars that focus on Armenian culture, history, and arts.

#### 3. Tone of Voice
The tone of voice used by CAAA is friendly, inviting, and community-oriented. Their communications often include:
- **Casual Language:** They use approachable language that resonates with a broad audience.
- **Inspiring Messaging:** Content often aims to motivate and connect individuals through shared experiences.
- **Inclusive Expressions:** They emphasize community and togetherness, making their audience feel valued and included.

#### 4. Emoji Usage
CAAA frequently incorporates emojis in their communications, enhancing the friendly and casual tone. Examples include:
- 🌄✨ (for events related to nature and excitement)
- 🚶‍♂️🚶‍♀️ (to depict participation in physical activities)
- 🎉 (to celebrate events)
- 🌲 (to represent nature)
- ❤️ (to convey warmth and community spirit)

Emojis are used moderately, primarily in event promotions and social media posts, to add a visual appeal and engage the audience.

#### 5. Key Facts
- **Founding Information:** Details about the founding year and key milestones were not explicitly found on the website.
- **Scale:** CAAA has conducted 22 total forms and 46 email campaigns, indicating an active engagement with their community.
- **Impact Metrics:** Specific metrics on community impact were not detailed on the website, but the emphasis on community building suggests a focus on qualitative outcomes.
- **Volunteer Information:** Opportunities for volunteering and community involvement are encouraged, although specific details were not highlighted.

#### 6. Writing Guidelines
Based on the existing content patterns observed:
- **Use a Friendly and Inviting Tone:** Write as if speaking to a friend; keep it casual yet respectful.
- **Incorporate Emojis Sparingly:** Use emojis to enhance engagement but avoid overuse to maintain professionalism.
- **Highlight Community and Cultural Elements:** Emphasize the Armenian heritage and community spirit in all communications.
- **Call to Action:** Encourage participation and engagement in events with clear, motivating language.
- **Personalization:** Use personalized greetings and content where possible to foster a sense of belonging.

This context profile serves as a foundational guide for creating tailored content that aligns with the values, mission, and communication style of the Canadian Armenian Alumni Association.

LXCL:includes kebab barbecue, soft drinks and lots of water games

General Admission. (age 13 and up)

Child Admission (ages 5 to 12)

Kids (5 and under)

<span fr-original-style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Join us for our annual Armenian celebration of Vardavar — a cherished tradition for the CAAA!  <span fr-original-style="font-size: 10.5pt; font-family: Roboto, sans-serif; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:10.5pt;font-family:Roboto, sans-serif;color:rgb(0, 0, 0);background-color:rgb(255, 255, 255);font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">It’s time to turn Montreal into the streets of Yerevan for Vardavar! <span fr-original-style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Come enjoy a fun, family-friendly afternoon with delicious Armenian kebab/BBQ, outdoor activities & games!  <span fr-original-style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Tickets include: Armenian kebab/BBQ, salads, snacks, drinks, and water game toys! <span fr-original-style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Feel free to bring your favorite watergun too! <span fr-original-style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Everyone is welcome — bring your friends and family to share in the celebration!  <span fr-original-style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Take advantage of free parking and an easily accessible location! <span fr-original-style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Date: Sunday, July 27th<span fr-original-style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Location: 755 Rue Manoogian<span fr-original-style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Time: Doors open 1:00 PM to 6:00 PM

Parev <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;box-sizing:inherit;user-select:none;overflow-wrap:anywhere;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;box-sizing:inherit;user-select:none;overflow-wrap:anywhere">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, We're so excited to see you at our 3rd VARDAVAR :) Tickets include:  - Armenian kebab/BBQ - salads - snacks - drinks,  - and water game toys! Feel free to bring your favorite watergun too!  Everyone is welcome — bring your friends and family to share in the celebration!  Date: Sunday, July 27thLocation:  755 Rue ManoogianDoors open 1:00 PM to 6:00 PMFood service will be from 1:30 PM to 3:30 PM Cheers! CAAA - Canadian Armenian Alumni Association<a style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">www.hay-alum.ca</a><a href="https://www.facebook.com/caaa.hay.alum" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">Follow us on Facebook</a><a href="https://www.instagram.com/caaa.hay.alum/" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">Follow us on Instagram</a><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1667771045/auufwdabfftg1blgqjv2.png" style="width:78px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" />

Join us for our annual Armenian celebration of Vardavar — a cherished tradition for the CAAA!  It’s time to turn Montreal into the streets of Yerevan for Vardavar! Come enjoy a fun, family-friendly afternoon with delicious Armenian kebab/BBQ, outdoor activities &amp; games!  Tickets include: Armenian kebab/BBQ, salads, snacks, drinks, and water game toys! Feel free to bring your favorite watergun too! Everyone is welcome — bring your friends and family to share in the celebration!  Take advantage of free parking and an easily accessible location! Date: Sunday, July 27thLocation: 755 Rue ManoogianTime: Doors open 1:00 PM to 6:00 PM

Canadian Armenian Alumni Association

Vardavar 25' with CAAA

755 Rue Manoogian

General Admission. (age 13 and up)

CA$25

Child Admission (ages 5 to 12)

CA$10

Kids (5 and under)

free

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