Alberta Farmers' Market Association

**Context Profile for Alberta Farmers' Market Association**

1. **Organization Mission & Cause:**
   - The Alberta Farmers' Market Association (AFMA) is dedicated to supporting and promoting farmers' markets across Alberta. Their mission is to enhance the sustainability and success of farmers' markets, which are vital for local economies and communities. They aim to provide resources, advocacy, and a network for market managers, vendors, and customers to ensure the growth and vibrancy of these markets.

2. **Type of Activities:**
   - **Events:** AFMA organizes annual conferences, general meetings, and workshops to facilitate networking and knowledge sharing among market stakeholders.
   - **Fundraising Campaigns:** They conduct campaigns to support their initiatives and the development of farmers' markets.
   - **Community Programs:** AFMA offers educational resources and support programs for market managers and vendors to improve market operations and vendor success.

3. **Tone of Voice:**
   - The tone of AFMA is professional yet approachable. They maintain a friendly and supportive tone, encouraging participation and collaboration within the market community. Their communications are clear and informative, focusing on community engagement and the benefits of farmers' markets.

4. **Emoji Usage:**
   - The organization does not prominently use emojis in their communications. Their style leans towards a more formal and professional presentation, focusing on clear and concise messaging.

5. **Key Facts:**
   - **Founding Info:** AFMA has been a cornerstone in the Alberta market community for several years, though specific founding details are not prominently featured on the website.
   - **Scale & Impact Metrics:** The association supports numerous farmers' markets across Alberta, contributing to local economies and community well-being. They provide a platform for hundreds of vendors and thousands of customers.
   - **Volunteer Info:** While specific volunteer opportunities are not detailed, the association relies on the active participation of market managers and vendors for its events and programs.

6. **Writing Guidelines:**
   - **Clarity and Precision:** Use clear and direct language to convey messages effectively.
   - **Professional and Supportive:** Maintain a professional tone that is also supportive and encouraging to foster community engagement.
   - **Informative Content:** Focus on providing valuable information that benefits market managers, vendors, and customers.
   - **Minimal Use of Emojis:** Stick to a straightforward communication style without heavy reliance on emojis, aligning with their professional tone.

This context profile will aid AI assistants in generating content that aligns with the Alberta Farmers' Market Association's mission, tone, and communication style, ensuring consistency and relevance in all interactions.

AFMA Member price

Non-member price

Join this practical webinar with Jennifer Beyer to deepen your understanding of fiduciary duty and conflict of interest in farmers&rsquo; markets. 🎓 We&rsquo;ll look at real-world scenarios from Alberta markets, clarify board and manager responsibilities, and walk through how to spot, disclose, and manage conflicts. You&rsquo;ll leave with tools to:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Protect your market&rsquo;s integrity and finances 🌾</li><li fr-original-style="" style="box-sizing: inherit;">Strengthen trust with vendors, customers, and your community</li><li fr-original-style="" style="box-sizing: inherit;">Support AFMA&rsquo;s goal of sustainable, well-governed markets across Alberta</li></ul>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our Webinar.&nbsp; When: Apr 28, 2026 02:30 PM Edmonton&nbsp; Topic: WEBINAR: FIDUCIARY DUTY &amp; CONFLICT OF INTERESTTime: Apr 28, 2026 02:30 PM EdmontonJoin Zoom Meeting<a fr-original-style="" href="https://us06web.zoom.us/j/87059488034?pwd=YEM1ja4oazDrG4mXlBhSKDGIBLglGp.1" rel="noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://us06web.zoom.us/j/87059488034?pwd=YEM1ja4oazDrG4mXlBhSKDGIBLglGp.1</a> Meeting ID: 870 5948 8034Passcode: 218900 Please do not share this. Tylene Pigeon<a fr-original-style="" href="mailto:info@albertafarmersmarket.com" rel="noopener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">info@albertafarmersmarket.com</a><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1776271828/wysiwyg/xagnrotrlftidpwi9qqx.png" style="width: 63px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 63px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left;" fr-original-class="fr-draggable">

Join this practical webinar with Jennifer Beyer to deepen your understanding of fiduciary duty and conflict of interest in farmers’ markets. 🎓 We’ll look at real-world scenarios from Alberta markets, clarify board and manager responsibilities, and walk through how to spot, disclose, and manage conflicts. You’ll leave with tools to:<ul><li>Protect your market’s integrity and finances 🌾</li><li>Strengthen trust with vendors, customers, and your community</li><li>Support AFMA’s goal of sustainable, well-governed markets across Alberta</li></ul>

Alberta Farmers' Market Association

Webinar - Fiduciary Duty and Conflict of Interest by Jennifer Beyer

ZOOM PRESENTATION

AFMA Member price

$20

Non-member price

$30