ARBI - Association for the Rehabilitation of the Brain Injured

### Context Profile for ARBI - Association for the Rehabilitation of the Brain Injured

1. **Organization Mission & Cause:**
   - **Mission:** ARBI is dedicated to providing rehabilitation services and support for individuals who have suffered brain injuries. Their aim is to empower survivors and help them rebuild their lives through access to essential therapies and community connections.
   - **Cause:** The organization focuses on improving the quality of life for brain injury survivors, promoting resilience, hope, and recovery.

2. **Type of Activities:**
   - **Events:** ARBI organizes various fundraising events, including the "Cycle pour les Survivants," an annual charity bike ride that brings together community members, supporters, and brain injury survivors to raise funds for rehabilitation services.
   - **Fundraising Campaigns:** They conduct campaigns encouraging donations, sharing their mission, and promoting volunteer opportunities.
   - **Community Programs:** ARBI offers programs that facilitate social connections and therapeutic activities for brain injury survivors.

3. **Tone of Voice:**
   - The tone of ARBI's communications is **inspiring, friendly, and supportive**. They use inclusive language that encourages community involvement and emphasizes the importance of hope and resilience. The use of exclamation points and phrases like "Join us to create change!" conveys enthusiasm and urgency.

4. **Emoji Usage:**
   - ARBI incorporates emojis in their communications, particularly in campaign materials and social media posts. Common emojis include 🌟 (star) to highlight key messages and create an uplifting tone. The frequency of emoji usage is moderate, primarily used to enhance engagement and emotional connection.

5. **Key Facts:**
   - **Founding Info:** The specific founding date is not mentioned on the website, but ARBI has established itself as a key player in brain injury rehabilitation.
   - **Scale:** The organization has a total of 59 forms and has conducted 24 email campaigns, indicating active engagement with their community.
   - **Impact Metrics:** While specific metrics are not detailed, the organization emphasizes the importance of each dollar raised and each kilometer cycled in supporting survivors.
   - **Volunteer Info:** ARBI encourages volunteer participation, highlighting that time and skills contributed can significantly impact the lives of brain injury survivors.

6. **Writing Guidelines:**
   - **Style:** Use an inspiring and friendly tone, focusing on community and support. Incorporate calls to action that encourage donations, sharing, and volunteering.
   - **Structure:** Keep content clear and concise, using bullet points or lists for easy readability. Use bold text for emphasis on key points.
   - **Language:** Use inclusive and supportive language that resonates with both survivors and supporters. Avoid overly technical jargon; instead, focus on relatable and emotional appeals.
   - **Emojis:** Feel free to use emojis to enhance engagement, particularly in social media posts and campaign materials, but maintain professionalism in formal communications.

This context profile serves as a comprehensive guide for generating personalized and effective content for ARBI, ensuring alignment with their mission, tone, and community engagement strategies.

LXCL:Grants entry to William Watson Lodge. Maximum Occupancy of 9 people.

3-Bedroom Cabin

LXCL:Grants entry to William Watson Lodge. Maximum Occupancy of 6 people.

2-Bedroom Cabin

LXCL:Grants entry to William Watson Lodge. Maximum Occupancy of 2 people.

1-Bedroom Cabin

🎉ARBI is excited to invite you to join us at William Watson Lodge from October 16th to 19th. <span fr-original-style='box-sizing: border-box; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web (West European)", "Segoe UI", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;' style='box-sizing: border-box; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web (West European)", "Segoe UI", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Nestled in the heart of Peter Lougheed Provincial Park in Alberta, William Watson Lodge offers accessible accommodations and outdoor experiences for individuals with disabilities and their families.🎉 ARBI staff will be onsite on Friday, October 17th, to host a special event and connect with attendees!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our event. We look forward to seeing you at William Watson Lodge!&nbsp; If you have any further questions, please feel free to contact us.&nbsp; Wellness Team&nbsp;wellness@arbi.ca

🎉ARBI is excited to invite you to join us at William Watson Lodge from October 16th to 19th. Nestled in the heart of Peter Lougheed Provincial Park in Alberta, William Watson Lodge offers accessible accommodations and outdoor experiences for individuals with disabilities and their families.🎉 ARBI staff will be onsite on Friday, October 17th, to host a special event and connect with attendees!

ARBI - Association for the Rehabilitation of the Brain Injured

William Watson Retreat for Survivors and Families 2025

1 Watson Dr

3-Bedroom Cabin

$162

2-Bedroom Cabin

$144

1-Bedroom Cabin

$111