SCALE (SSMU)

**Context Profile for SCALE (SSMU)**

1. **Organization Mission & Cause:**
   - SCALE (SSMU) is a student-run organization affiliated with McGill University, focusing on creating engaging and inclusive events for the McGill and broader Montreal community. Their mission is to foster community spirit and provide enjoyable social experiences for students and locals alike.

2. **Type of Activities:**
   - SCALE organizes a variety of events, including social gatherings like wine and cheese tastings, which are designed to bring people together in a fun and relaxed environment. These events often feature entertainment options such as board and casino games to enhance the social experience.

3. **Tone of Voice:**
   - The organization uses a friendly and inviting tone, aiming to create a welcoming atmosphere for all participants. The language is casual and engaging, often incorporating elements of excitement and anticipation to encourage participation.

4. **Emoji Usage:**
   - SCALE uses emojis in their communications to add a playful and informal touch. For example, they use emojis like 🎉 to convey excitement and celebration in event descriptions.

5. **Key Facts:**
   - SCALE is part of the Students' Society of McGill University (SSMU).
   - They cater to both the McGill student body and the wider Montreal community.
   - Events are typically held at the University Centre on McGill's Downtown Campus.

6. **Writing Guidelines:**
   - Use a casual and friendly tone, focusing on inclusivity and community spirit.
   - Incorporate emojis to enhance the playful and engaging nature of the content.
   - Highlight the social and entertainment aspects of events to attract participants.
   - Maintain a welcoming and inclusive language, ensuring all communications invite participation from a diverse audience.

This context profile should guide AI assistants in generating content that aligns with SCALE's mission and communication style, ensuring it resonates with their target audience.

General Admission

🎉Come drink some wine (non-alcoholic) and enjoy some cheeze! Every ticket includes 2 ounce tasting pour of each available wine, and 2 full-size glasses of wine! Cheese servings will be unlimited! Board and &quot;casino games&quot; will be available for entertainment! So come enjoy a fun night at the University Centre, Room 202, in the main Downtown McGill Campus.&nbsp; This event welcomes all the McGill and Montreal community!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-touch-callout: none; -webkit-user-select: none; box-sizing: inherit;">First name, Thank you for registering for our event!&nbsp; Important update: location changed to Leacock Building, Room 116 The event will take place on Feb 19th, 5:30pm-8:30pm! Please show your ticket at the door, and try to arrive by 6pm! Bring good energy and happy vibes! If you have any questions email us at: mcgill.scale@ssmu.ca

🎉Come drink some wine (non-alcoholic) and enjoy some cheeze! Every ticket includes 2 ounce tasting pour of each available wine, and 2 full-size glasses of wine! Cheese servings will be unlimited! Board and "casino games" will be available for entertainment! So come enjoy a fun night at the University Centre, Room 202, in the main Downtown McGill Campus.  This event welcomes all the McGill and Montreal community!

SCALE (SSMU)

Wine and Cheese Tasting

3480 Rue McTavish

General Admission

$13.50