Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

LXCL:Reduced price for those with financial barriers. Our Members are also welcome to choose this option.

Reduced

LXCL:Fee covers basic program delivery costs

Standard

LXCL:Fee covers costs and contributes to future public programming

Supportive

LXCL:Fee covers costs and covers the ticket of someone with financial barriers.

Pay-it-Forward

LXCL:This ticket includes access to special seating, and includes parking in Stanley Park for the entire day. Limited Number of tickets available!

Front of House with Parking

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for Your Observation Matters (May 2, 9:30 am - 1:30 pm) with Stanley Park Ecology!&nbsp; This program will meet at the Lord Stanley Ballroom at Stanley Park.&nbsp; <ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Please arrive 5-10 minutes early to sign in. &nbsp;No need to print off your ticket.</li><li fr-original-style="" style="box-sizing: inherit;">Be sure to check your email at least 12 hours before the program to make sure there have been no weather/park closure related cancellations.&nbsp;</li></ul>Use the Discount Code: CITSCI26 for a discount on bird walks connected to this event. Sign up here: <a fr-original-style="" href="https://stanleyparkecology.ca/event/your-observation-matters-post-panel-bird-walk/" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://stanleyparkecology.ca/event/your-observation-matters-post-panel-bird-walk/</a>&nbsp; If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found HERE. We look forward to seeing you in the Park! Take care,Chris

<div><div><div><div><div><div><div>May marks the middle of spring avian migration for Vancouver. During this incredible time, millions of birds follow the pacific flyway from as far south as Argentina to their spring breeding grounds as far north as Alaska. Every year in May, World Migratory Bird Day, and the Greater Vancouver Bird Celebration promote birding and bird conservation opportunities. The 2026 World Migratory Bird Day conservation theme is: Every Bird Counts, Your Observations Matter, highlighting the importance of Citizen Science in contributing to bird conservation efforts. Your Observation Matters! Join Stanley Park Ecology for a panel discussion on citizen science in birding, featuring local scientists and community leaders. Hear how your iNaturalist and eBird observations are used to help birds in BC and around the world. Location: Stanley Park Pavillion About the Event:What is citizen science? How can it be used to help birds in Greater Vancouver? How can I get involved? Hear from leaders in birding with backgrounds spanning from academic research to Indigenous law. The panelists will explore the opportunities and impacts of citizen science, followed by an audience Q/A section, and reception with refreshments.Your ticket includes: admission to the panel discussion, refreshments during the reception, and discounts for additional bird walks. A limited number of tickets will be available with front of house seats, and complimentary parking for the day in Stanley Park.Special thank you to our neighbors at Stanley Park Pavillion for hosting us in the Lord Stanley Ballroom. Accompanying Bird Walks:Interested in spending more time with the birds? In addition to the panel discussion, we will be hosting bird walks in Stanley Park with members of the panel. A discount code to these bird walks will be included with your registration to this event. Stay tuned for more information. Speaker Bios Scott LoarieDr. Scott Loarie is the Executive Director at iNaturalist, and holds degrees in Biology and Environmental Science. At iNaturalist, Scott champions the power of Citizen Science as more than just a tool to record observations, but as a fundamental infrastructure to supercharge connection to nature, and to drive data based conservation efforts.  John ReynoldsDr. John Reynolds is a professor at Simon Fraser University, where he holds the Tom Buell Chair in Aquatic Conservation. He has won several international awards for his scientific research, is the past Chair of COSEWIC (Committee on the Status of Endangered Wildlife in Canada), and has been inducted as a Fellow of the Royal Society of Canada. His research has always been driven by his obsession with natural history. His addiction to citizen science initiatives, including iNaturalist and eBird, led to his co-founding of the BC Biodiversity Program, which has amassed over 1.4 million mapped records of plants, animals, and fungi across the province. David BirdAs an Emeritus Professor of Wildlife Biology at McGill University in Montreal, Quebec and now living on Vancouver Island, David has co-authored over 200 peer-reviewed papers, supervised 50 graduate students, mostly on birds of prey and human-wildlife conflicts, and has written and/or edited more than a dozen nature books, including Birds of Canada and Pocket Birds of Canada.  David has earned several awards for his research and education efforts and is heading a team to make the Canada Jay Canada’s National Bird.  Besides his innumerable public lectures and radio and television appearances, he contributes regularly on bird watching to BWD and Canadian Wildlife magazines. Jeffrey NichollsJeff is a member of the Ganhada - 'Raven Clan' of the Tsimshian Nation, president of RAVEN Trust, and Lawyer for Ratcliff LLP. RAVEN works to support Indigenous Nations upholding their rights in court through fundraising and public education campaigns. His work in birding connects the importance of birds, habitat, and Indigenous law. He has spoken at the 2025 Frontiers in Ornithology Student Symposium, and was featured in the Summer 2021 edition of Wingspan Magazine. Event Schedule: 9:30 AM - Doors OpenJoin us in the Lord Stanley Ballroom. Pick up some coffee and tea at the reception area and find your seat. 10 AM - Event Opening and Land WelcomeLearn about upcoming Greater Vancouver Bird Celebration events as we settle into our seats. Land welcome provided by Talaysay Tours. 10:20 AM - Presentation of 2026 Alan Duncan AwardJoin us in congratulating a special leader in local bird conservation. The Alan Duncan Award celebrates community leaders in the interdisciplinary arts and sciences. The 2026 winner will be announced on May 1st! 11:00 AM - Moderated Panel DiscussionHear about our panelists work, relationships to citizen science, and more.  12:30 pm - Audience Q&amp;AJoin in the discussion! We will have an opportunity for audience members to ask questions of the panelists.  1:00 PM - ReceptionYour ticket includes refreshments following the panel discussion. Connect with other birders and enjoy. 1:30 pm - Event Ends﻿Thank you for supporting Stanley Park Ecology.Please consider joining us for our Earth Day celebration on April 18, for the City Nature Challenge: BioBlitz at Beaver Lake on April 25 and for more Greater Vancouver Bird Celebration events from May 1-17!﻿﻿The land on which we gather is the traditional, ancestral, and unceded territory of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples. Their stewardship and respect for this land has carried forward for thousands of years long before settlers named it “Stanley Park”.</div></div></div></div></div></div><div><div><div><div> </div></div></div></div></div>

Stanley Park Ecology Society

Your Observation Matters: Citizen Science in Birding (May 2, 9:30 - 1:30 pm)

610 Pipeline Rd

Reduced

$10

Standard

$15

Supportive

$20

Pay-it-Forward

$25

Add a donation for Stanley Park Ecology Society