South India Cultural Association

### Context Profile for South India Cultural Association (SICA)

1. **Organization Mission & Cause**:
   - **Mission**: The South India Cultural Association (SICA) aims to promote and preserve South Indian culture and heritage in Ottawa, Canada. They focus on fostering community engagement through cultural events, music, dance, and educational programs that celebrate the richness of South Indian traditions.
   - **Cause**: SICA serves the South Indian diaspora and the broader community by providing a platform for cultural exchange and understanding, thereby enriching the multicultural fabric of Ottawa.

2. **Type of Activities**:
   - **Events**: SICA organizes various cultural events, including concerts, festivals, and workshops. The most recent event highlighted is the "Strings and Rhythm - Premium Carnatic Concert," featuring renowned artists.
   - **Fundraising Campaigns**: They engage in fundraising through ticket sales for events, membership drives, and donations, ensuring that cultural programs remain accessible to the community.
   - **Community Programs**: SICA offers educational programs and workshops that focus on South Indian music, dance, and arts, aimed at both children and adults.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **inviting**, and **enthusiastic**. It reflects a sense of community and warmth, aiming to engage and inspire participation in cultural activities. The language is clear and accessible, making it easy for a diverse audience to connect with their mission.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, the recent campaign form includes a Canadian flag emoji 🇨🇦 in a note about optional fees, suggesting a light-hearted and community-oriented approach to fundraising. Emoji usage appears to be minimal and context-specific.

5. **Key Facts**:
   - **Founding Info**: SICA was established to serve the South Indian community in Ottawa, although specific founding dates are not mentioned on the website.
   - **Scale**: The organization has a modest scale with a focus on community involvement, as indicated by the recent campaigns and events.
   - **Impact Metrics**: While specific impact metrics are not detailed, the success of events like the Carnatic concert suggests a positive reception and engagement from the community.
   - **Volunteer Info**: The website encourages community participation and may have volunteer opportunities, though specific details are not provided.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and engaging tone that reflects community spirit. Avoid overly formal language; instead, opt for a conversational style that invites participation.
   - **Clarity**: Ensure that all communications are clear and concise, providing essential information upfront (event details, ticket prices, etc.).
   - **Inclusivity**: Use inclusive language that resonates with both the South Indian community and the broader audience in Ottawa.
   - **Call to Action**: Incorporate strong calls to action, encouraging readers to participate in events, become members, or support fundraising efforts.

This context profile provides a comprehensive overview of SICA, enabling AI assistants to generate tailored and effective content that aligns with the organization's mission and community engagement goals.

LXCL:For 2025 SICA members only. Please provide names of all SICA members who will attend. If you have not yet renewed your membership for 2025, you can sign up here:&nbsp;<a href="https://www.sicaottawa.com/membership?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExZEg1NkFOMGY0c21rWEFlTgEeM8uztBrH91gFRBX_V6svDJtVOpYaOizpSYHnQmQU2fxD9nqq1IatbWyjF80_aem_CCRpKogEencdXnkEzZaaKg" target="_blank" rel="nofollow noreferrer" class="lxcl-link" dir="ltr">https://www.sicaottawa.com/membership</a> Grants entry to the event with access to standard amenities and activities.

2025 SICA member

LXCL:Grants entry to the event with access to standard amenities and activities. Please provide names of all attendees when purchasing tickets.

General Admission

LXCL:Grants entry to the event with access to standard amenities and activities. Please provide names of all attendees when purchasing tickets.

Group of 2

Group of 4

LXCL:For individuals 18 years of age and under, and those registered as full-time students in university or college. Grants entry to the event with access to standard amenities and activities. Please provide names of all attendees when purchasing tickets.

Student

**RSVP deadline extended to evening of Friday, Sept 19** SICA is delighted to announce that this year&#39;s Yuva Swaranjali and Nrtyanjali will take place on Saturday, September 20 at Les Lye Studio, starting at 4 pm.&nbsp; This event will feature a harikatha performance from Yogashree Bharath (Ottawa, ON) on the eminent Carnatic composer Sri Muthuswamy Dikshitar (to commemorate his 250th birth anniversary) and a thematic dance production &quot;Navarasa Nayika&quot; led by Jeyanthi Ghatraju (Boston, MA), founder-director of Natyanjali. Event details: Date: Saturday, September 20, 2025Location: Les Lye Studio, Meridian Theatres @ Centrepointe, 101 Centrepointe Drive, Ottawa Time: 4:00 PM to 6:30 PMDoors open at 3:30 PM Event Entry:Free for SICA Ottawa 2025 members (sign up for membership here: <a data-fr-linked="true" fr-original-style="" href="https://www.sicaottawa.com/membership" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://www.sicaottawa.com/membership</a>) Non-SICA-member ticket prices: $25 per ticket Group discount:$40 for 2 tickets$60 for 4 tickets Student price: $15 per ticket *A note about payments:&nbsp;On the payment page, Zeffy will automatically add a fee in the &quot;Support the 100% free Canadian platform we use! 🇨🇦&quot; box. This is optional.&nbsp;You are welcome to change the fee to whatever you feel is adequate. This is how Zeffy is funded to ensure 100% of your support comes to the cause.<p fr-original-style="box-sizing: inherit; max-width: 100%; color: inherit !important; width: auto !important; margin-inline: 0px !important; margin: 0px; line-height: 1.5;" style="box-sizing: inherit; max-width: 100%; line-height: 1.5; color: inherit !important; width: 100%; margin-inline: 0px !important; margin: 0px;"> We look forward to your presence at this grand event! <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1756265653/wysiwyg/nklbsdvkdqkmfjeq9bjn.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for SICA&#39;s Yuva Swaranjali and Nrtyanjali 2025! Please bring your tickets to the Les Lye Studio on the day of the event (either printed or in electronic form) and show them to our volunteers in front of the theatre doors to check in. Doors will open at 3:30 pm and seating is not assigned. We look forward to seeing you there! SICA Ottawa<a fr-original-style="" href="mailto:mail.sicaottawa@gmail.com" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">mail.sicaottawa@gmail.com</a><a fr-original-style="" href="//www.sicaottawa.com" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">www.sicaottawa.com</a>

**RSVP deadline extended to evening of Friday, Sept 19** SICA is delighted to announce that this year's Yuva Swaranjali and Nrtyanjali will take place on Saturday, September 20 at Les Lye Studio, starting at 4 pm.  This event will feature a harikatha performance from Yogashree Bharath (Ottawa, ON) on the eminent Carnatic composer Sri Muthuswamy Dikshitar (to commemorate his 250th birth anniversary) and a thematic dance production "Navarasa Nayika" led by Jeyanthi Ghatraju (Boston, MA), founder-director of Natyanjali. Event details: Date: Saturday, September 20, 2025Location: Les Lye Studio, Meridian Theatres @ Centrepointe, 101 Centrepointe Drive, Ottawa Time: 4:00 PM to 6:30 PMDoors open at 3:30 PM Event Entry:Free for SICA Ottawa 2025 members (sign up for membership here: <a href="https://www.sicaottawa.com/membership" target="_blank">https://www.sicaottawa.com/membership</a>) Non-SICA-member ticket prices: $25 per ticket Group discount:$40 for 2 tickets$60 for 4 tickets Student price: $15 per ticket *A note about payments: On the payment page, Zeffy will automatically add a fee in the "Support the 100% free Canadian platform we use! 🇨🇦" box. This is optional. You are welcome to change the fee to whatever you feel is adequate. This is how Zeffy is funded to ensure 100% of your support comes to the cause. We look forward to your presence at this grand event! <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1756265653/wysiwyg/nklbsdvkdqkmfjeq9bjn.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

South India Cultural Association

Yuva Swaranjali and Nrtyanjali 2025

101 Centrepointe Dr

2025 SICA member

free

General Admission

CA$25

Group of 2

CA$40

Group of 4

CA$60

Student

CA$15

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