and Just Be Association

and Just Be Association

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and Just Be Association

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Our mission

“and Just Be - Association” was founded to create a space where every person can find support, inspiration, and the tools to change their life. Our roots go back to informal initiatives – social campaigns, media projects, and meetings dedicated to self-development and supporting people in crisis.


Turning Point

A defining moment came last year, when we lost a close collaborator – an artist blessed with an extraordinary sense of beauty and deeply committed to helping others. His creative work, spanning art, fashion, and social projects, had for years inspired and supported people struggling with personal challenges. His passing made it clear that there was a pressing need for a lasting structure to carry forward the values of solidarity, support, and hope.


Our Mission

Our mission is to bring hope and provide practical tools for life change to those in crisis. We aim to build a space free of judgment, where everyone can find acceptance, encouragement, and inspiration.


Our Values

✨ Equality and Diversity – every individual deserves respect, acceptance, and equal opportunities.
✨ Authenticity – encouraging people to be themselves without masks or social pressure.
✨ Education and Awareness – knowledge and openness are key to breaking taboos.
✨ Community and Collaboration – real strength comes from working together.
✨ Hope – even in the darkest moments, a new light can be kindled.


What We Do

  1. Promoting Equality and Diversity
  • social and media campaigns,

  • artistic events: fashion shows, exhibitions, galas,

  • initiatives to challenge discrimination, stereotypes, and hate speech,

  • promoting tolerance, acceptance, and mutual respect.

  1. Support for People in Crisis

  • podcasts and broadcasts on depression, addiction, and loneliness,

  • support groups, meetings, and consultations,

  • cooperation with mental health professionals,

  • education on coping with difficult emotions.

  1. Personal Growth and Self-Realisation

  • workshops on confidence-building, self-presentation, and healthy living,

  • mentoring and coaching programmes,

  • opportunities for international exchange of experiences,

  • open debates and conferences inspiring change.

  1. Building a Supportive Community

  • online and offline platforms connecting people with shared experiences,

  • local initiatives strengthening social bonds,

  • events uniting art, sport, business, and charitable action.

How We Help

Our support is not limited to financial assistance. The work is grounded in sharing knowledge, experience, and presence:

  • education through podcasts, webinars, and publications,

  • inspiration through art, fashion, and media,

  • building bridges between those in need and those willing to help.
    In special cases, we provide material or financial support when circumstances require it.

Who We Are For

We are here for those who:

  • struggle with depression, addiction, or exclusion,

  • have lost faith in themselves or in life’s meaning,

  • seek inspiration and renewed energy,

  • want to contribute to helping others and building positive change.

Together We Can Do More


“And Just Be - Association” is a space where everyone – whether seeking help or offering it – can become part of a meaningful change. A community of volunteers, donors, partners, and compassionate people forms the foundation on which we build a future full of hope.

Thank you for your trust and assistance!


More ways to support us
Donate now
Donation
MISS GENERATION 2026/2027 – FINALISTS' CHARITY CHALLENGE
As part of the 7th edition of Miss Generation International 2026/2027, our finalists are taking on a special challenge to make a positive impact beyond the stage.Through this initiative, we aim to support and Just Be Association and raise awareness of Global Kidney Foundation (GKF) by funding promotional campaigns, educational activities and events that help spread their important message.Each finalist has a fundraising target of minimum £100 and the opportunity to demonstrate compassion, dedication and a genuine commitment to helping others.The finalist who shows the greatest engagement throughout the challenge will receive the special title of Miss Generation Charity 2026/2027.Learn more about the causes and organisations we support at:- Global Kidney Foundation - www.gkf.org.uk- and Just Be Association - www.ajb.org.ukEvery donation counts. Every action matters. Help us make a difference!Thank you for your support!Beauty with a Purpose. Together, We Make a Difference.

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