Shrewsbury Rabbit Rescue

### Context Profile for Shrewsbury Rabbit Rescue

#### 1. Organization Mission & Cause:
Shrewsbury Rabbit Rescue (SRR) is dedicated to rescuing, rehabilitating, and rehoming rabbits in need. Their mission is to provide a safe, loving, and happy environment for rabbits, particularly those who have been abandoned or neglected. They emphasize the importance of ongoing medical support for these animals, ensuring they have a quality life in a sanctuary setting.

#### 2. Type of Activities:
- **Rescue Operations**: SRR focuses on rescuing rabbits from shelters and dire situations.
- **Sponsorship Programs**: The "Sponsor a Sanctuary Rabbit" initiative allows individuals to financially support specific rabbits, covering their medical needs and care.
- **Community Education**: They likely engage in educational outreach to promote responsible rabbit ownership and care, although specific programs are not detailed on the website.
- **Fundraising Campaigns**: Regular email campaigns and sponsorship drives to gather financial support for their operations.

#### 3. Tone of Voice:
The tone of voice used by SRR is friendly, compassionate, and supportive. The language is accessible and warm, aiming to connect emotionally with potential donors and supporters. The communications often reflect a sense of urgency regarding the needs of the rabbits, while also being encouraging and appreciative towards supporters.

#### 4. Emoji Usage:
The website content does not prominently feature emojis, indicating a preference for a more professional and straightforward communication style. However, they may use emojis in social media or informal communications to enhance engagement, but this is not evident from the provided data.

#### 5. Key Facts:
- **Founding Info**: Specific founding details are not mentioned on the website.
- **Scale**: The organization operates with a small team, as indicated by the limited number of forms and email campaigns.
- **Impact Metrics**: While specific metrics are not provided, the impact can be inferred through the number of rabbits rescued and sponsored.
- **Volunteer Info**: There is no detailed information on volunteer opportunities available on the website, but they likely welcome volunteers to assist in their operations.

#### 6. Writing Guidelines:
- **Clarity and Simplicity**: Use clear and straightforward language to ensure the message is easily understood.
- **Emotional Engagement**: Incorporate emotional appeals that highlight the plight of the rabbits and the positive impact of sponsorship.
- **Gratitude and Appreciation**: Always express gratitude towards donors and supporters, reinforcing their importance in the mission.
- **Call to Action**: Include strong calls to action, encouraging readers to participate in sponsorship or other support initiatives.

This context profile serves as a guide for creating personalized and effective content for Shrewsbury Rabbit Rescue, ensuring alignment with their mission, tone, and activities.

LXCL:You will receive a digital welcome pack which includes a personalised certificate, information about our rescue and your chosen rabbit and a stylish SRR pen in the postYou will also receive a quarterly SRR newsletter and a digital Christmas card

Bronze

LXCL:You will receive a digital welcome pack which includes a personalised certificate, information about our rescue and your chosen rabbit. A stylish SRR pen, magnet and window sticker in the postYou will also receive a quarterly SRR newsletter and a digital, birthday and christmas card

SILVER

LXCL:You will receive a digital welcome pack which includes a personalised certificate, information about our rescue and your chosen rabbit. A stylish SRR pen, magnet keyring and window sticker in the postYou will also receive a quarterly SRR newsletter and a digital, birthday, easter and christmas card

GOLD

LXCL:all the benefits of the monthly bronze sponsorship discounted, ,but paid for a year up front.

Bronze Annual

LXCL:The same as the monthly silver sponsorship, but paid for a year up front, with the option to renew in 1 years time.

Silver Annual

LXCL:The same as the monthly Gold sponsorship, but paid for a year up front, with the option to renew in 1 years time.

Gold Annual

Sponsoring one our sanctuary rabbits, enables us to continue providing each rabbit with ongoing medical support, and gives them a safe, loving and happy home to live out the rest of their lives If you are purchasing as a gift for someone else, please enter their details in the &#39;Your information&#39;&nbsp;

Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you so much for choosing to sponsor our sanctuary rabbits.As a charity, we rely wholly on donations from the public to help manage our rabbits medical issues and disabilities. If you would like to further contribute, please consider spreading the word about our cause to your friends and family, or contacting us directly to learn about fostering or transporter opportunities! Thank you once again for your support. Shrewsbury Rabbit Rescueshrewsburyrabbitrescue@gmail.com

Sponsoring one our sanctuary rabbits, enables us to continue providing each rabbit with ongoing medical support, and gives them a safe, loving and happy home to live out the rest of their lives If you are purchasing as a gift for someone else, please enter their details in the 'Your information'

Shrewsbury Rabbit Rescue

Sponsor a Sanctuary Rabbit

Bronze

£5

SILVER

£15

GOLD

£20

Bronze Annual

£50

Silver Annual

£150

Gold Annual

£200

Add a donation for Shrewsbury Rabbit Rescue