Donate to the MAX FM Request-A-Thon so we can help purchase:Cleaning SuppliesToiletriesGas CardsWomen's and Children's ClothingDiapers/Pull-UpsFood and Snacks

Hello First name Last name, Thank you for donating to our Request-A-Thon! If you would like to contribute further, contact the Hope House at https://www.hopehousescw.org/ Kory Hartman99.7 MAX FM kory@wrpq.com 608-356-3974

Thank you for fundraising with us this year again! Here is more information.

Donate to support victims of domestic and sexual violence

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99.7 MAX FM

### Context Profile for 99.7 MAX FM

#### 1. Organization Mission & Cause
99.7 MAX FM is dedicated to supporting Hope House, which works to prevent abuse and assist victims of domestic and sexual violence. The organization aims to raise awareness and provide resources for individuals affected by these issues in the service areas of Sauk, Columbia, Juneau, Marquette, and Adams Counties. Their mission is rooted in community support and empowerment, emphasizing the importance of safety and healing for victims.

#### 2. Type of Activities
- **Radio Request-a-thon**: The most recent campaign involves a "Request-a-thon" event aimed at fundraising for Hope House, where listeners can make donations in exchange for song requests.
- **Community Engagement**: The organization likely engages with the community through events and awareness campaigns, although specific details on other activities were not provided on the website.
- **Fundraising Campaigns**: The Request-a-thon serves as a primary fundraising effort, highlighting the organization's commitment to supporting local initiatives.

#### 3. Tone of Voice
The tone of voice on the website and in communications is:
- **Friendly and Supportive**: The language is approachable, aiming to connect with the community and encourage participation.
- **Informative**: Clear and direct information is provided about the mission and activities, emphasizing the importance of the cause.
- **Encouraging**: The content inspires action and support, particularly in the context of fundraising and community involvement.

#### 4. Emoji Usage
The organization does not appear to use emojis in their communications, including on their website and in the recent campaign form. This suggests a preference for a more traditional and straightforward communication style.

#### 5. Key Facts
- **Founding Information**: Specific founding details were not available on the website. Further research may be needed to gather this information.
- **Scale**: The organization appears to be localized, focusing on specific counties in Wisconsin.
- **Impact Metrics**: While specific metrics were not detailed on the website, the emphasis on supporting victims of domestic and sexual violence indicates a significant community impact.
- **Volunteer Information**: There is no specific mention of volunteer opportunities on the website, which could be an area for further development.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use straightforward language that is easy to understand.
- **Community-Centric**: Highlight local impact and community involvement in all communications.
- **Call to Action**: Encourage readers to participate, donate, or engage with the cause.
- **Personalization**: Use personalized greetings in communications, as seen in the Thank You email template.
- **Consistency**: Maintain a friendly and supportive tone throughout all content to foster a sense of community.

This context profile should guide the creation of personalized and effective content for 99.7 MAX FM, ensuring alignment with their mission and values while engaging their audience effectively.