Please make your check made out to: Humane Society of Northeast Iowa
Mailing address to send check: 2345 Millennium Road, Decorah, IA 52101

More than an animal shelter...

Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name-We thank you from the bottom of our hearts for your generous gift. We are passionate about our mission to improve health and quality of life for people and animals in Northeast Iowa. We could not provide the programs and services we do without your continued support. Thank you for helping us to provide 1) care and shelter for dogs & cats in need and 2) no/low cost services for underserved families and colony cat caretakers. To further support our mission to improve quality of life in Northeast Iowa, spread the word about our mission! Sign up to volunteer: helping with events, taking dogs out for a walk, or fostering to provide a safe, loving home for one or more of our shelter dogs/cats! Best regards- Your Friends at HSNEI -- Love & Friendship Centerinfo@hsnei.org1+ (563) 382-0500Humane Society of Northeast Iowa

Thank you for fundraising with us this year again! Here is more information.

More than an animal shelter...

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Humane Society of Northeast Iowa

### Context Profile for Humane Society of Northeast Iowa (HSNEI)

#### 1. Organization Mission & Cause
The Humane Society of Northeast Iowa (HSNEI) is dedicated to the welfare of animals in the region. Their mission is to provide shelter, care, and advocacy for companion animals while promoting responsible pet ownership and humane treatment. They aim to ensure that every animal has a loving home and that the community is educated about animal welfare issues.

#### 2. Type of Activities
HSNEI engages in a variety of activities, including:
- **Adoption Services:** Facilitating the adoption of pets to loving homes.
- **Community Education:** Offering programs and resources to educate the public about responsible pet ownership and animal welfare.
- **Fundraising Campaigns:** Initiatives like the "Now & Forever Fund" that focus on immediate needs and long-term sustainability for animal care.
- **Events:** Hosting community events to raise awareness and funds for their mission, such as sponsorship opportunities and fundraising drives.

#### 3. Tone of Voice
The tone of HSNEI's communications is:
- **Friendly and Approachable:** The language used is warm and inviting, making it accessible to a broad audience.
- **Inspiring and Supportive:** Communications often encourage community involvement and support for animal welfare.
- **Urgent yet Hopeful:** There is a sense of urgency in addressing the needs of animals, balanced with a hopeful message about the impact of donations and community support.

#### 4. Emoji Usage
HSNEI incorporates emojis in their communications to enhance emotional connection and engagement. For example, they use a purple heart emoji (💜) in their fundraising campaign to signify compassion and care for animals. The use of emojis appears to be moderate, primarily in social media and campaign materials, to add a friendly touch without overwhelming the message.

#### 5. Key Facts
- **Founding Information:** HSNEI was established to address the needs of animals in Northeast Iowa, although specific founding dates were not detailed on the website.
- **Scale:** HSNEI operates with a focus on local community engagement and has a total of 31 forms and 44 email campaigns indicating active outreach and fundraising efforts.
- **Impact Metrics:** While specific metrics were not detailed, the organization emphasizes its commitment to immediate and long-term care for animals, suggesting a focus on measurable outcomes in animal welfare.
- **Volunteer Information:** HSNEI likely relies on community volunteers for various activities, though specific volunteer opportunities were not outlined on the website.

#### 6. Writing Guidelines
- **Use a Warm and Inviting Tone:** Maintain a friendly and approachable style throughout all communications.
- **Incorporate Calls to Action:** Encourage community involvement and donations with clear, inspiring calls to action.
- **Utilize Emojis Sparingly:** Use emojis to enhance emotional connection but avoid overuse to maintain professionalism.
- **Focus on Impact:** Highlight the direct impact of donations and community support on animal welfare in all messaging.
- **Keep Language Accessible:** Use simple, clear language that resonates with a broad audience, avoiding jargon.

This context profile serves as a foundational tool for creating tailored content that aligns with the Humane Society of Northeast Iowa's mission, values, and communication style.

Humane Society of Northeast Iowa

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