<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736348358/ynzkybi2en2exrx05bjg.png" style="width:135px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> Your gift provides justice to those who need it most! The Legal Aid Society of Mid-New York, Inc. (LASMNY) has a mission to provide free, civil legal aid services to low-income Americans facing civil legal problems that profoundly impact the basic needs of life (housing, domestic violence, disability benefits, access to healthcare, foreclosure prevention, landlord tenant cases). LASMNY covers 13 counties in upstate, NY.<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736348300/alw46dbs3rfwado6qshv.png" style="width:187px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> Your tax-deductible gift to LASMNY serves our mission, purpose and promise to our clients. When you give to LASMNY, your gift serves as a gift of justice so our dedicated staff of attorneys and legal professionals can continue offering free legal services to the most vulnerable populations who (thanks to your gift) can be seen, heard and protected by the law...because Justice is for ALL! Thank you for your gift...the <a href="http://www.givejustice.org" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">gift of Justice</a>!  Paul J. Lupia, Esq., Executive DirectorLegal Aid Services of Mid-New York, Inc. (LASMNY)

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, Thank you from the bottom of our hearts for supporting our cause. This donation greatly helps our mission. If you would like to contribute further to our cause, contact us to become a volunteer, or spread the word about our mission! Tara Capponi tara.capponi@lasmny.org

Hello First name,
 
 Thank you from the bottom of our hearts for registering to fundraise for our cause. Your efforts will make a significant impact, and we are excited to have you as part of our fundraising team. 👏
 
 💡 Here are some tips for sharing your campaign:
 <ol>
 <li>Personalize Your Story: Share why this cause is important to you. Personal stories resonate more with potential donors.</li>
 <li>Use Social Media: Post about your campaign on Facebook, Instagram, X, and LinkedIn. Include the campaign link and a compelling image or video.</li>
 <li>Email Your Network: Send a personal email to friends, family, and colleagues explaining why you are fundraising and how they can help.</li>
 <li>Regular Updates: Keep your supporters informed with updates on your progress and any milestones you reach. This keeps them engaged and more likely to share your campaign.</li>
 </ol>
 Tara Capponi tara.capponi@lasmny.org

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736348358/ynzkybi2en2exrx05bjg.png" style="width:135px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> Your gift provides justice to those who need it most! The Legal Aid Society of Mid-New York, Inc. (LASMNY) has a mission to provide free, civil legal aid services to low-income Americans facing civil legal problems that profoundly impact the basic needs of life (housing, domestic violence, disability benefits, access to healthcare, foreclosure prevention, landlord tenant cases). LASMNY covers 13 counties in upstate, NY.<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736348300/alw46dbs3rfwado6qshv.png" style="width:187px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> Your tax-deductible gift to LASMNY serves our mission, purpose and promise to our clients. When you give to LASMNY, your gift serves as a gift of justice so our dedicated staff of attorneys and legal professionals can continue offering free legal services to the most vulnerable populations who (thanks to your gift) can be seen, heard and protected by the law...because Justice is for ALL! Thank you for your gift...the <a href="http://www.givejustice.org" target="_blank">gift of Justice</a>!  Paul J. Lupia, Esq., Executive DirectorLegal Aid Services of Mid-New York, Inc. (LASMNY)

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Legal Aid Society of Mid-New York

### Context Profile for Legal Aid Society of Mid-New York

#### 1. Organization Mission & Cause
The Legal Aid Society of Mid-New York (LASMNY) is dedicated to ensuring justice for low-income individuals and families by providing high-quality legal services. Their mission is to promote equal access to justice and to empower those in need through legal advocacy and education. They focus on various areas of law, including housing, family law, public benefits, and immigration, aiming to eliminate barriers that prevent individuals from accessing legal assistance.

#### 2. Type of Activities
- **Legal Services**: LASMNY offers free legal representation and advice to eligible clients in various legal matters.
- **Community Programs**: They conduct outreach programs to educate the community about their legal rights and available resources.
- **Fundraising Campaigns**: Regular campaigns to raise funds for their services, including annual giving days and specific appeals for urgent needs.
- **Events**: They host events to engage the community, raise awareness, and promote their mission.

#### 3. Tone of Voice
The tone of voice used by LASMNY is professional yet approachable. Their communications are clear, empathetic, and supportive, aiming to inspire trust and confidence in their services. They often use inclusive language that resonates with their audience, emphasizing community and justice.

#### 4. Emoji Usage
The website and email communications do not prominently feature emojis. The tone remains formal and professional, focusing on clear and direct language to convey their message without the use of emojis.

#### 5. Key Facts
- **Founding Info**: Established to provide legal assistance to those who cannot afford it, LASMNY has been serving the Mid-New York region for several decades.
- **Scale**: They operate across multiple counties in New York, providing services to thousands of clients annually.
- **Impact Metrics**: LASMNY reports significant outcomes in terms of cases won, clients served, and community education sessions held.
- **Volunteer Info**: They welcome volunteers, including law students and attorneys, to assist in various capacities, enhancing their ability to serve the community.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use straightforward language that is easy to understand.
- **Empathy and Support**: Write in a way that shows understanding of the challenges faced by clients.
- **Call to Action**: Include clear calls to action in fundraising and engagement communications.
- **Consistency**: Maintain a consistent voice that reflects the organization's mission and values across all platforms.

This context profile serves as a foundational guide for creating personalized and effective content for the Legal Aid Society of Mid-New York, ensuring alignment with their mission and communication style.

Legal Aid Society of Mid-New York

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