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Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for your contribution. We have received your payment. Kind regards, Scottish Artsscottisharts.org

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Scottish Arts

### Context Profile for Scottish Arts

1. **Organization Mission & Cause**:
   - **Mission**: Scottish Arts is dedicated to promoting and celebrating Scottish culture through the arts, particularly focusing on traditional Scottish music and dance, including piping and drumming. Their mission emphasizes the importance of cultural heritage and aims to foster community engagement through artistic expression.
   - **Cause**: They aim to enhance appreciation for Scottish arts and provide platforms for artists and performers, ensuring that traditional practices are preserved and passed on to future generations.

2. **Type of Activities**:
   - **Events**: The organization hosts various events such as the "Pipetoberfest," which includes solo piping contests, workshops, and performances. They also organize the Quechee Scottish Games, which showcases traditional Scottish games and cultural performances.
   - **Fundraising Campaigns**: They run campaigns to support their events and initiatives, encouraging community participation and financial support.
   - **Community Programs**: Workshops and educational programs are offered to engage the community and teach traditional Scottish arts.

3. **Tone of Voice**:
   - The tone of voice used on the website and in communications is **friendly**, **inviting**, and **enthusiastic**. The language is accessible, aiming to engage a broad audience while maintaining a sense of cultural pride. The use of exclamation points and direct address (e.g., "Hello") adds a personal touch.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. The tone remains professional and straightforward, focusing on clear messaging rather than informal elements like emojis.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website; further research may be needed.
   - **Scale**: The organization has a total of 40 forms and has conducted 15 email campaigns, indicating an active engagement with their community and stakeholders.
   - **Impact Metrics**: While specific metrics were not detailed, the organization’s events and programs suggest a strong community impact through participation and cultural engagement.
   - **Volunteer Info**: Information about volunteer opportunities was not explicitly mentioned on the website; however, community involvement is likely encouraged through events and programs.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and engaging tone. Address the audience directly and encourage participation.
   - **Structure**: Keep communications clear and concise, using short paragraphs and bullet points where appropriate to enhance readability.
   - **Call to Action**: Include strong calls to action, inviting readers to participate in events, donate, or engage with the organization.
   - **Cultural Sensitivity**: Ensure that all content respects and reflects the cultural significance of Scottish arts.

This context profile serves as a guide for creating personalized and effective content for Scottish Arts, aligning with their mission and engaging their audience effectively.

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