We're proud to support Double Up Food Bucks, the dollar for dollar SNAP matching incentive at local farmers markets that helps folks across the county stretch their SNAP dollars for more fruits and veggies while supporting local farmers.  For this year's Fill Your Pantry, we invite you to help others in need fill theirs! By donating to this campaign, you will help support a match of up to $100 per customer facing food insecurity. These dollars have a huge impact. The funds go directly to the farmers and producers in our community to help feed our community- all winter long!

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, We thank you from the bottom of our heart. This donation greatly helps our to ensure everyone has access to local food. Your generous donation will help us increase access for hundreds of families at this years' Fill Your Pantry- Thank YOU! If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Genevieve Schaack genevieve@willamettefarmandfood.org 541-658-0715

Thank you for fundraising with us this year again! Here is more information.

We're proud to support Double Up Food Bucks, the dollar for dollar SNAP matching incentive at local farmers markets that helps folks across the county stretch their SNAP dollars for more fruits and veggies while supporting local farmers.  For this year's Fill Your Pantry, we invite you to help others in need fill theirs! By donating to this campaign, you will help support a match of up to $100 per customer facing food insecurity. These dollars have a huge impact. The funds go directly to the farmers and producers in our community to help feed our community- all winter long!

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Willamette Farm and Food Coalition

### Context Profile for Willamette Farm and Food Coalition

#### 1. Organization Mission & Cause
The Willamette Farm and Food Coalition (WFFC) is dedicated to ensuring that everyone has access to fresh, local, and nourishing food while simultaneously supporting the farmers who produce it. Their mission emphasizes food equity and community resilience, aiming to create a sustainable food system that benefits all members of the community.

#### 2. Type of Activities
WFFC engages in a variety of activities to fulfill its mission, including:
- **Fundraising Campaigns**: Notably, their "Healthy Food for All Fundraiser" aims to raise $300,000 to support various programs.
- **Community Programs**: 
  - **Bucka Bucka Bucks**: Provides protein tokens for families.
  - **Little Lettuce**: Offers tokens for children to explore fresh fruits and vegetables.
  - **SNAP Match**: Doubles SNAP benefits at participating locations.
  - **Harvest Boxes**: Distributes culturally relevant food boxes to Tribal Elders and food-insecure neighbors.

#### 3. Tone of Voice
The tone of voice used by WFFC is friendly, inspiring, and community-oriented. Their language is accessible and warm, aiming to foster a sense of belonging and collective effort among supporters and beneficiaries. Phrases like "From the bottom of our hearts—thank you" and "Together, we can reach our goal" reflect a collaborative spirit.

#### 4. Emoji Usage
WFFC incorporates emojis in their communications to enhance emotional engagement:
- Commonly used emojis include 🌱 (seedling) to symbolize growth and nourishment, and 💵 (money bag) to represent fundraising efforts.
- Emojis are used moderately, primarily in fundraising campaigns and thank-you emails, to convey warmth and friendliness.

#### 5. Key Facts
- **Founding Info**: Specific founding details were not provided on the website.
- **Scale**: The organization has conducted 8 total forms and 7 email campaigns, indicating active engagement with their community.
- **Impact Metrics**: Their recent campaign aims to raise $300,000, with specific funding goals tied to tangible community benefits (e.g., providing tokens for food access).
- **Volunteer Info**: While specific volunteer information was not detailed, the emphasis on community suggests opportunities for local involvement.

#### 6. Writing Guidelines
- **Style**: Maintain a conversational and friendly tone, using inclusive language that invites community participation.
- **Structure**: Use clear headings and bullet points for easy readability, especially when outlining programs or fundraising goals.
- **Emojis**: Incorporate relevant emojis to enhance emotional connection but use them sparingly to maintain professionalism.
- **Call to Action**: Encourage engagement with strong, positive calls to action, emphasizing community impact and collective effort.

This context profile serves as a foundational guide for creating personalized and effective content for the Willamette Farm and Food Coalition, aligning with their mission and community-oriented values.

Willamette Farm and Food Coalition

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