Hello Friends and Family -  <p style="font-style:normal;font-variant-caps:normal;font-weight:400;orphans:auto;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;font-family:Arial, Helvetica, sans-serif;box-sizing:inherit;width:760.65625px;margin-top:0px;margin-bottom:0px;color:rgb(65, 65, 65);font-size:14px;letter-spacing:0.25px">As you may already know, one of my dearest friends, Alma, and her husband Will, lost their beloved <span style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap">5<span style="font-size:11pt;font-family:"Times New Roman", serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"> ½  year old son Braden to a rare pediatric brain cancer called DIPG on June 30, 2022. In his honor and his name, they have started an ambitious fund to raise money for their 3-tiered vision: PLAY, ADVOCATE, AND CURE. With their approach, these young patients will get to PLAY as kids for as long as possible, while they ADVOCATE for better access to critical care and support research for a CURE. Alma and Will have already donated a substantial grant to Sibley Memorial in Washington DC, a hospital that lovingly cared for Braden. This grant will fund a Child Life Specialist for two years who will focus entirely on supporting patients and their families through therapeutic play and other family-focused services that support quality of life. You can read more about Braden, their family journey, and the outstanding work his parents are doing at the <a href="https://bradenjamesfund.org/" target="_blank">BradenJamesFund.org</a> (click <a href="https://www.bradenjamesfund.org/braden" target="_blank">HERE</a>). <p style="font-style:normal;font-variant-caps:normal;font-weight:400;orphans:auto;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;font-family:Arial, Helvetica, sans-serif;box-sizing:inherit;width:760.65625px;margin-top:0px;margin-bottom:0px;color:rgb(65, 65, 65);font-size:14px;letter-spacing:0.25px"> Continuing in their efforts Alma and Will are launching the first annual <strong style="color:rgb(33, 37, 41);font-family:Roboto;font-size:14px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-transform:none;white-space:normal;word-spacing:0px;text-decoration:none;-webkit-text-stroke-width:0px;box-sizing:inherit">Braden James 5k Rainbow Run (rainbow being Braden's favorite color) in New York City to continue to raise donations and awareness for their fund. I'm unable to travel there to join them in person, but my friends and I will be participating remotely! My personal goal is to raise $2,500 to donate to the Braden James Fund. If you feel inspired to support us, I humbly ask you to donate. No amount is too small (and every donation is tax deductible), and I can guarantee that any money raised will be going towards very important work, in honor of a truly inspirational boy who is deeply missed. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;orphans:auto;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;font-family:Arial, Helvetica, sans-serif;box-sizing:inherit;width:760.65625px;margin-top:0px;margin-bottom:0px;color:rgb(65, 65, 65);font-size:14px;letter-spacing:0.25px"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;orphans:auto;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;font-family:Arial, Helvetica, sans-serif;box-sizing:inherit;width:760.65625px;margin-top:0px;margin-bottom:0px;color:rgb(65, 65, 65);font-size:14px;letter-spacing:0.25px">Thank you for reading and for supporting Alma and Will in Braden's memory!<p style="font-style:normal;font-variant-caps:normal;font-weight:400;orphans:auto;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;font-family:Arial, Helvetica, sans-serif;box-sizing:inherit;width:760.65625px;margin-top:0px;margin-bottom:0px;color:rgb(65, 65, 65);font-size:14px;letter-spacing:0.25px"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;orphans:auto;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;font-family:Arial, Helvetica, sans-serif;box-sizing:inherit;width:760.65625px;margin-top:0px;margin-bottom:0px;color:rgb(65, 65, 65);font-size:14px;letter-spacing:0.25px">Gratefully,<p style="font-style:normal;font-variant-caps:normal;font-weight:400;orphans:auto;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;font-family:Arial, Helvetica, sans-serif;box-sizing:inherit;width:760.65625px;margin-top:0px;margin-bottom:0px;color:rgb(65, 65, 65);font-size:14px;letter-spacing:0.25px">Morgan

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">Last name, I thank you from the bottom of my heart for sponsoring me on Braden's Rainbow Run! Your donation will support pediatric cancer patients and their families in their time of need. If you would like to contribute further or learn more about the work Alma and Will are doing, please don't hesitate to reach out to me for more information. Gratefully,Morgan  Morgan Dewey mgadewey@gmail.com 415-819-4382

Thank you for fundraising with us this year again! Here is more information.

Hello Friends and Family -  <p style="font-style:normal;font-variant-caps:normal;font-weight:400;orphans:auto;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;width:760.65625px;margin-top:0px;margin-bottom:0px;letter-spacing:0.25px;max-width:100%">As you may already know, one of my dearest friends, Alma, and her husband Will, lost their beloved 5 ½  year old son Braden to a rare pediatric brain cancer called DIPG on June 30, 2022. In his honor and his name, they have started an ambitious fund to raise money for their 3-tiered vision: PLAY, ADVOCATE, AND CURE. With their approach, these young patients will get to PLAY as kids for as long as possible, while they ADVOCATE for better access to critical care and support research for a CURE. Alma and Will have already donated a substantial grant to Sibley Memorial in Washington DC, a hospital that lovingly cared for Braden. This grant will fund a Child Life Specialist for two years who will focus entirely on supporting patients and their families through therapeutic play and other family-focused services that support quality of life. You can read more about Braden, their family journey, and the outstanding work his parents are doing at the <a href="https://bradenjamesfund.org/" target="_blank">BradenJamesFund.org</a> (click <a href="https://www.bradenjamesfund.org/braden" target="_blank">HERE</a>). <p style="font-style:normal;font-variant-caps:normal;font-weight:400;orphans:auto;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;width:760.65625px;margin-top:0px;margin-bottom:0px;letter-spacing:0.25px;max-width:100%"> Continuing in their efforts Alma and Will are launching the first annual Braden James 5k Rainbow Run (rainbow being Braden's favorite color) in New York City to continue to raise donations and awareness for their fund. I'm unable to travel there to join them in person, but my friends and I will be participating remotely! My personal goal is to raise $2,500 to donate to the Braden James Fund. If you feel inspired to support us, I humbly ask you to donate. No amount is too small (and every donation is tax deductible), and I can guarantee that any money raised will be going towards very important work, in honor of a truly inspirational boy who is deeply missed. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;orphans:auto;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;width:760.65625px;margin-top:0px;margin-bottom:0px;letter-spacing:0.25px;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;orphans:auto;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;width:760.65625px;margin-top:0px;margin-bottom:0px;letter-spacing:0.25px;max-width:100%">Thank you for reading and for supporting Alma and Will in Braden's memory!<p style="font-style:normal;font-variant-caps:normal;font-weight:400;orphans:auto;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;width:760.65625px;margin-top:0px;margin-bottom:0px;letter-spacing:0.25px;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;orphans:auto;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;width:760.65625px;margin-top:0px;margin-bottom:0px;letter-spacing:0.25px;max-width:100%">Gratefully,<p style="font-style:normal;font-variant-caps:normal;font-weight:400;orphans:auto;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;width:760.65625px;margin-top:0px;margin-bottom:0px;letter-spacing:0.25px;max-width:100%">Morgan

Support Me in Combatting Pediatric Brain Cancer

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The Braden James Fund

### Context Profile for The Braden James Fund

1. **Organization Mission & Cause:**
   - The Braden James Fund is dedicated to raising funds and awareness for pediatric brain cancer research and support for children undergoing treatment. Their mission is rooted in the hope of one day eliminating the need for such fundraising efforts, as indicated by the statement, "with the hope that one day we’ll no longer need to raise funds to combat pediatric brain cancer."

2. **Type of Activities:**
   - The organization hosts events like the "Braden James Rainbow Run," which is a fundraising run aimed at gathering support for their cause. They engage the community through sponsorship opportunities and encourage individuals to participate in fundraising efforts. The emphasis is on direct support to research and children in treatment.

3. **Tone of Voice:**
   - The tone of the organization is friendly, inspiring, and slightly informal. It conveys warmth and gratitude, as seen in phrases like "Thank you for being part of this journey with me." The language is encouraging and hopeful, aiming to foster a sense of community and shared purpose among supporters.

4. **Emoji Usage:**
   - The website and campaign materials do not prominently feature emojis. The tone remains professional and heartfelt without the use of emojis, focusing instead on clear and impactful language.

5. **Key Facts:**
   - **Founding Info:** Specific founding information is not available on the website.
   - **Scale:** The organization has conducted at least three fundraising forms, indicating active engagement in community events.
   - **Impact Metrics:** While specific metrics are not provided, the emphasis on direct support for research and children undergoing treatment suggests a focus on tangible outcomes.
   - **Volunteer Info:** There is no specific mention of volunteer opportunities on the website, but the call for community involvement suggests that volunteers may play a role in events like the Rainbow Run.

6. **Writing Guidelines:**
   - **Style:** Use a conversational yet respectful tone that expresses gratitude and hope. 
   - **Language:** Incorporate phrases that emphasize community, support, and the urgency of the cause. 
   - **Structure:** Keep sentences clear and concise, using short paragraphs to enhance readability. 
   - **Call to Action:** Use strong, motivating calls to action, such as "LET’S END THIS THING FOR GOOD," to inspire immediate support and engagement.

### Summary
The Braden James Fund is a nonprofit focused on combating pediatric brain cancer through community engagement and fundraising events. Their communication style is friendly and inspiring, aiming to foster a sense of community among supporters. The organization emphasizes direct support for research and children in treatment, with a clear call to action in their fundraising efforts.

The Braden James Fund

Support Me in Combatting Pediatric Brain Cancer

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