<span style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Dear Ætna Neighbor, <span style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Since 1888, Ætna Hose, Hook & Ladder Company has provided fire protection for the 42 square miles and more than 100,000 people of the Greater Newark area. We need your support to enable us to continue our mission, "Service for Others." We are a 501(c)(3) nonprofit fire company with a cadre of paid and volunteer personnel to assure 24-7 coverage. We are your neighbors who use our time, energy and special EMT and firefighting skills to keep you safe at home and on the job. <span style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important">If a one-time large donation is not able to fit your budget, please consider a smaller monthly donation. <span style="font-size:16pt;font-family:Calibri, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1680372343/wpd7aeoqk9we5zcn0c2m.png" style="width:422px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name,<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1678561559/vhrghsfjdog4hgk3w0qd.jpg" style="width:126px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> Ætna Hose, Hook & Ladder Co. Inc. P.O. Box 148 • Newark, DE 19715www. aetnahhl.org • 302.454-3300 Ætna Hose, Hook & Ladder Company is very grateful for your  donation to our fund-raising effort.  We count on you, our friends and neighbors, to help us provide the best in fire protection for our community. Providing “Service for Others” in the Newark Community for over 135 years. Sincerely,The Officers and Members, Ætna Hose, Hook & Ladder Co., Inc. A 501(c)(3) Organization

Thank you for fundraising with us this year again! Here is more information.

Dear Ætna Neighbor, Since 1888, Ætna Hose, Hook &amp; Ladder Company has provided fire protection for the 42 square miles and more than 100,000 people of the Greater Newark area. We need your support to enable us to continue our mission, "Service for Others." We are a 501(c)(3) nonprofit fire company with a cadre of paid and volunteer personnel to assure 24-7 coverage. We are your neighbors who use our time, energy and special EMT and firefighting skills to keep you safe at home and on the job. If a one-time large donation is not able to fit your budget, please consider a smaller monthly donation. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1680372343/wpd7aeoqk9we5zcn0c2m.png" style="width:422px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

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Ætna Hose, Hook & Ladder Company

### Context Profile for Ætna Hose, Hook & Ladder Company

#### 1. Organization Mission & Cause
**Mission:** Ætna Hose, Hook & Ladder Company is dedicated to providing fire protection and emergency services to the community. Their mission emphasizes the importance of safety, preparedness, and community engagement. They aim to educate the public on fire safety and prevention while ensuring rapid response to emergencies.

**Cause:** The organization serves as a volunteer fire department, focusing on protecting lives and property from fire hazards and other emergencies. They also engage in community outreach to promote fire safety awareness.

#### 2. Type of Activities
- **Emergency Response:** Active firefighting and rescue operations.
- **Community Programs:** Fire safety education initiatives, including workshops and demonstrations for schools and local organizations.
- **Fundraising Campaigns:** Regular fundraising efforts to support operational costs, equipment purchases, and community programs.
- **Events:** Hosting community events such as open houses, fire safety fairs, and participation in local parades to foster community relations and awareness.

#### 3. Tone of Voice
- **Friendly and Approachable:** The language used on the website and in communications is warm and inviting, aiming to connect with the community.
- **Professional and Informative:** While maintaining a friendly tone, the organization also conveys professionalism, especially in emergency-related communications.
- **Inspirational:** The content often reflects a spirit of service and dedication, encouraging community involvement and support.

#### 4. Emoji Usage
- **Limited Emoji Use:** The organization does not prominently feature emojis in their communications. The tone remains professional and straightforward, focusing on clarity and seriousness regarding their mission and activities.

#### 5. Key Facts
- **Founding Info:** Established in the late 19th century, Ætna Hose, Hook & Ladder Company has a long history of service in the community.
- **Scale:** The organization operates with a dedicated team of volunteers, reflecting a strong community commitment.
- **Impact Metrics:** Specific metrics may include the number of emergencies responded to annually, community outreach programs conducted, and educational workshops held.
- **Volunteer Info:** The organization relies heavily on volunteers for its operations, encouraging community members to get involved through training and participation in events.

#### 6. Writing Guidelines
- **Use a Warm, Inviting Tone:** Communications should be friendly and approachable, encouraging community engagement.
- **Maintain Professionalism:** Ensure that all emergency-related content is clear, concise, and informative.
- **Incorporate Community-Focused Language:** Highlight community involvement and the importance of safety and preparedness.
- **Personalization:** Use first names in communications to create a personal connection with recipients, as seen in email campaigns.
- **Clarity and Simplicity:** Avoid jargon; ensure that all communications are easily understandable by the general public.

This context profile should serve as a foundational guide for crafting personalized and effective communications for Ætna Hose, Hook & Ladder Company, ensuring alignment with their mission and community-focused approach.

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Ætna Hose, Hook & Ladder Company

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