Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, All of us at Breathe Southern California appreciate you and your generous gift from the bottom of our hearts (and lungs). Your donation will help us improve our region&#39;s air quality, reduce tobacco and vaping use by teens and pre-teens, and lessen the incidence of asthma, COPD, lung cancer, and other lung diseases in communities across Southern California. &nbsp;&nbsp; If you would like to do more, we invite you to join us at our upcoming community events, become a volunteer, connect with us on social media (@breathesocal), and talk to your friends about the work we are doing! Thank you very much for your support to help Southern Californians breathe easier! &nbsp; &nbsp; Thank you very much. Sincerely,<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1747275123/wysiwyg/vdkbkhy4aobcbvn8reco.png" style="width: 140px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 140px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-class="fr-draggable">Marc CarrelPresident and CEO, Breathe Southern California <a fr-original-style="" href="mailto:giving@breathesocal.org" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;">giving@breathesocal.org</a>&nbsp;<a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="https://www.breathesocal.org" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" target="_blank">www.breathesocal.org</a>(323) 935-8050 TAX I.D # 95-1641451<br style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: &quot;Proxima nova font&quot;, sans-serif; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" id="isPasted" fr-original-style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: &quot;Proxima nova font&quot;, sans-serif; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">

Thank you for fundraising with us this year again! Here is more information.

<p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1747272563/wysiwyg/ovtsykogj3wcsq2mmytt.png" style="width:210px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> Southern Californians breathe the most polluted air in the nation, have the lowest screening rates for lung cancer, and have more people diagnosed with COPD, asthma, and lung cancer than any other state in the nation.  Breathe California is working every day to make our air cleaner and our lungs healthier.<p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%"> <p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%"> <p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%">Your gift will make a big difference to:<p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%">- Reduce air pollution in Southern California, <p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%">- Reduce the number of high-polluting diesel trucks on our roads,<p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%">- Reduce tobacco and vaping use (especially by teens and pre-teens),  <p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%">- Reduce the incidence of asthma, COPD, lung cancer, and other lung diseases,<p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%">and overall, make Southern California a healthier place for our families to live.<p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%"> <p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%"> <p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%">Thank you very much for your support.   <p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%"> <p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%"> <p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%">Sincerely,<p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%"> <p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%"> <p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%">Breathe Southern California<p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%"> <p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%"> <p style="box-sizing:inherit;width:574.4px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%"><a href="https://www.BreatheSoCal.org" target="_blank">Check out our website for more information about our programs, upcoming events, and how you can get involved.</a>

Your Gift Makes a Difference!

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Breathe Southern California

### Context Profile for Breathe Southern California

1. **Organization Mission & Cause**:
   - **Mission**: Breathe Southern California is dedicated to improving lung health and promoting clean air through education, advocacy, and community engagement. They aim to reduce the burden of lung disease and enhance the quality of life for individuals affected by respiratory conditions.
   - **Cause**: The organization focuses on raising awareness about lung health issues, advocating for clean air policies, and providing resources for those affected by lung diseases.

2. **Type of Activities**:
   - **Events**: Breathe Southern California hosts various events, including the "Breathe of Life Awards," which honors individuals and organizations making significant contributions to lung health.
   - **Fundraising Campaigns**: They run campaigns like the "Breath of Life Mystery Box," which encourages donations through engaging and unique fundraising methods.
   - **Community Programs**: They offer educational resources, support groups, and advocacy initiatives aimed at promoting lung health and clean air.

3. **Tone of Voice**:
   - The tone of voice on the website is **friendly, inspiring, and professional**. The language is accessible, aiming to engage a broad audience while maintaining a sense of urgency about lung health issues. The content is supportive and encouraging, reflecting a commitment to community and individual well-being.

4. **Emoji Usage**:
   - The organization does not prominently feature emojis in their website content or email communications. The tone remains professional and straightforward, focusing on clear messaging rather than informal elements like emojis.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not found on the website; further research may be needed for precise historical context.
   - **Scale**: The organization has a total of 15 forms and has conducted 6 email campaigns, indicating active engagement with their community.
   - **Impact Metrics**: The website mentions various metrics related to lung health advocacy and community engagement but lacks specific quantitative impact data.
   - **Volunteer Info**: Information about volunteer opportunities is available, encouraging community involvement and support.

6. **Writing Guidelines**:
   - **Style**: Content should be clear, concise, and engaging. Use a friendly and supportive tone that resonates with individuals affected by lung health issues.
   - **Structure**: Use short paragraphs and bullet points for easy readability. Incorporate personal stories or testimonials to create emotional connections.
   - **Call to Action**: Include strong calls to action that encourage donations, event participation, or volunteer sign-ups.
   - **Personalization**: Utilize personalized greetings in communications (e.g., using the recipient's first name) to enhance engagement.

This context profile serves as a foundational guide for creating tailored content for Breathe Southern California, ensuring alignment with their mission, values, and communication style.

ANONYMOUS GIFT?      Do you wish to make this gift anonymous?  (We may publish the names of our supporters in an annual report.  We will not include your name if you choose to make this anonymous). 

Is this gift IN HONOR of or IN MEMORY of someone?

IN HONOR OF...  If this gift is in honor of someone, please provide us their                                       NAME, COMPLETE MAILING ADDRESS, EMAIL ADDRESS, and THE REASON FOR HONORING THEM (e.g. wedding, new job, retirement, birth of a child, birthday, anniversary, community award, etc.) and we will send a card notifying them of your gift.  

IN MEMORY OF.... If this gift is in memory of someone, please provide us the NAME(S) OF THOSE WHOSE MEMORY IS BEING RECOGNIZED, THE NAME(S) OF THOSE YOU WISH US TO CONTACT (e.g. spouse/partner, parent, child, etc.) to let them know about this gift, their COMPLETE MAILING ADDRESS, and an EMAIL ADDRESS, and we will send  a card notifying them of your gift in memory of their loved one.  

Breathe Southern California

Your Gift Makes a Difference!

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