2085 APA Member Form

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American Packrafting Association

### Context Profile for the American Packrafting Association

**1. Organization Mission & Cause:**
The American Packrafting Association (APA) is dedicated to promoting the sport of packrafting and ensuring the preservation of rivers and waterways. Their mission is to foster a vibrant community of paddlers while advocating for access, stewardship, education, and safety related to packrafting. They aim to inspire adventure and connection to nature through their activities and programs.

**2. Type of Activities:**
- **Speaker Series:** Engaging live Zoom events focusing on key pillars such as access & stewardship, education & safety, and fun & community.
- **Fundraising Campaigns:** Initiatives like the "RoundUp 2025" ticket sales, which offer early access to members.
- **Community Programs:** Events that celebrate the packrafting community and promote safety and environmental stewardship.
- **Membership Engagement:** Regular communications and events to keep members informed and involved.

**3. Tone of Voice:**
The tone of the APA is friendly, inspiring, and community-oriented. They use approachable language that encourages participation and fosters a sense of belonging among members. The communications are professional yet accessible, aiming to motivate and engage their audience.

**4. Emoji Usage:**
The organization utilizes emojis in their email communications to add a friendly and engaging touch. For example, the subject line of a recent email campaign included a ticket emoji (🎟️) to draw attention and convey excitement about the event. Emoji usage appears to be moderate and strategically placed to enhance the message without overwhelming the content.

**5. Key Facts:**
- **Founding Info:** The specific founding date is not mentioned on the website.
- **Scale:** The organization has a total of 12 forms and has conducted 18 email campaigns, indicating active engagement with their community.
- **Impact Metrics:** While specific metrics are not detailed on the website, the focus on community events and educational initiatives suggests a commitment to outreach and impact.
- **Volunteer Info:** Information about volunteer opportunities is not explicitly stated but can be inferred from their community-focused activities.

**6. Writing Guidelines:**
- **Style:** Use a conversational and engaging tone that reflects the community-oriented mission of the organization.
- **Structure:** Keep content clear and concise, using headings and bullet points for easy readability.
- **Language:** Incorporate inspiring and motivational language that resonates with outdoor enthusiasts and promotes adventure.
- **Emoji Use:** Include emojis sparingly to enhance engagement, particularly in subject lines and social media posts.
- **Call to Action:** Always include a clear call to action, encouraging readers to participate in events or support the organization.

This context profile provides a comprehensive overview of the American Packrafting Association, offering actionable insights for creating personalized and effective content that aligns with their mission and engages their community.