The foreground displays a mathematical equation showing "1 + 1 = 2" with accompanying text about dollars and gifts, while the background features the title "Twice The Impact" above several organizational logos.

At SURJ &nbsp;we&rsquo;re reminding everyone that an essential &nbsp;element of racial justice is wealth redistribution. When you donate to this campaign our chapter will&nbsp;match your contribution up to $30k. All funds raised will be shared among our accountability partners: <a fr-original-style="" href="https://www.sccrrn.org/" rel="noopener noreferrer" style="text-decoration-color: currentcolor; -webkit-user-select: auto; box-sizing: inherit; color: inherit;" target="_blank">Rapid Response Network</a>,&nbsp;<a fr-original-style="" href="https://www.siliconvalleydebug.org/" rel="noopener noreferrer" style="text-decoration-color: currentcolor; -webkit-user-select: auto; box-sizing: inherit; color: inherit;" target="_blank">Silicon Vally Debug</a>,&nbsp;<a fr-original-style="" href="https://amlt.org/the-tribal-band" rel="noopener noreferrer" style="text-decoration-color: currentcolor; -webkit-user-select: auto; box-sizing: inherit; color: inherit;" target="_blank">Amah Mutsun&nbsp;</a>Land Trust&nbsp;and&nbsp;<a fr-original-style="" href="https://www.facebook.com/arabamericanculturalcenter/" rel="noopener noreferrer" style="text-decoration-color: currentcolor; -webkit-user-select: auto; box-sizing: inherit; color: inherit;" target="_blank">the Arab American Cultural Center of Silicon Valley</a>.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name,Thank you for joining SURJ to Double Down on Racial Justice and Raise Up our Partners! &nbsp;With your donation you have taken an uncommon and important &nbsp;step of redistributing your wealth. &nbsp;What&#39;s next? Start a conversation with a friend and invite them to join this campaign. In solidarity, SURJ Santa Clara County

At SURJ  we’re reminding everyone that an essential  element of racial justice is wealth redistribution. When you donate to this campaign our chapter will match your contribution up to $30k. All funds raised will be shared among our accountability partners: <a href="https://www.sccrrn.org/" target="_blank">Rapid Response Network</a>, <a href="https://www.siliconvalleydebug.org/" target="_blank">Silicon Vally Debug</a>, <a href="https://amlt.org/the-tribal-band" target="_blank">Amah Mutsun </a>Land Trust and <a href="https://www.facebook.com/arabamericanculturalcenter/" target="_blank">the Arab American Cultural Center of Silicon Valley</a>.

Double Down on Racial Justice.  Raise up Our Partners!

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SURJ Santa Clara County

### Context Profile for SURJ Santa Clara County

1. **Organization Mission & Cause:**
   SURJ (Showing Up for Racial Justice) Santa Clara County is dedicated to mobilizing white people in the fight for racial justice. Their mission is to build a movement that supports and amplifies the voices of people of color, particularly in addressing systemic racism and advocating for social justice. They focus on community engagement, education, and direct action to challenge and dismantle oppressive systems.

2. **Type of Activities:**
   - **Community Programs:** SURJ Santa Clara County organizes educational workshops, community discussions, and training sessions aimed at raising awareness about racial justice issues.
   - **Fundraising Campaigns:** They run campaigns to support marginalized communities, such as the recent campaign "Support Columbus Park Families in Need," which aims to provide financial assistance for families facing housing insecurity.
   - **Events:** The organization hosts events that foster community solidarity and activism, including rallies, marches, and local meetings.

3. **Tone of Voice:**
   The tone of SURJ Santa Clara County is friendly, urgent, and inspiring. Their communications are designed to engage and mobilize supporters, often using direct and inclusive language that encourages community involvement. The messaging is clear and calls for action, reflecting a sense of urgency regarding racial justice issues.

4. **Emoji Usage:**
   The website and email communications do not prominently feature emojis. The tone remains professional and serious, focusing on the gravity of the issues they address rather than adopting a casual or playful style.

5. **Key Facts:**
   - **Founding Info:** SURJ Santa Clara County is part of the national SURJ network, which was founded in 2015. Specific founding details for the local chapter are not provided on the website.
   - **Scale:** The organization has engaged in multiple campaigns and has sent out at least eight email campaigns to their supporters.
   - **Impact Metrics:** While specific metrics are not detailed, their campaigns indicate a focus on immediate community needs, such as raising funds for families in need.
   - **Volunteer Info:** The website encourages community members to get involved through volunteering, attending events, and participating in campaigns.

6. **Writing Guidelines:**
   - **Personalization:** Use first names in communications to create a personal connection with supporters.
   - **Clarity and Directness:** Keep messages straightforward and focused on the call to action.
   - **Community Focus:** Highlight community involvement and the impact of collective efforts.
   - **Urgency:** Emphasize the immediacy of the issues at hand to encourage prompt action from supporters.
   - **Gratitude:** Always express thanks to supporters for their contributions, reinforcing a sense of community and appreciation.

This context profile should serve as a foundational guide for crafting personalized and effective communications for SURJ Santa Clara County, ensuring alignment with their mission and engagement strategies.

SURJ Santa Clara County

Double Down on Racial Justice. Raise up Our Partners!

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