A colorful, artistic portrait of a woman occupies the left foreground, while the right background features a promotional flyer for BizSavvy Artist in Atlanta, GA, detailing fundraising goals and services.

Atlanta is one of the nation's most vibrant creative capitals. Music, film, fashion, dance, and visual art power the city's culture and its economy. But talent alone doesn't build a sustainable career. Too many gifted creatives stall because no one ever taught them the business side of their art. This is where you come in. The NeedArtists are 3.6 times as likely as other U.S. workers to be self-employed (National Endowment for the Arts). For most creatives, their career is a small business: they price, contract, market, manage cash flow, and protect their work themselves. Very few were taught how. In one survey of 643 Charlotte-area creatives, 79% learned the business side through trial and error, and only 12% through a training program (UNC Charlotte Urban Institute, 2022). Nationally, 65% of arts graduates say business skills matter to their work, but only 33% received that training (NEA, 2024). Trial and error is expensive. In that same survey, 55% of creatives held another job outside their creative work. In music, artists captured just 12% of U.S. industry revenue in 2017 (Citigroup, 2018). Our Solution: The Biz Savvy Artist™ Ecosystem Since 2013, Biz Savvy Artist™ has equipped approximately 2,700 artists across music, film, literary, visual, and performing arts, with 85+ industry and business professionals as speakers and mentors. Most events stop at inspiration. We continue into implementation. In 2027, we're growing from a single day of training into a year-round path:<ul><li>The Academy: a full day of hands-on workshops, expert speakers, and networking.</li><li>Year-round webinars: ongoing training on money, marketing, and protecting your work.</li><li>Teen track: creative entrepreneurship for youth, extending the arts education work of our fiscal sponsor, Artportunity Knocks, Inc.</li><li>Hands-on development: mentoring, coaching, and showcase preparation through our Demo Day accelerator pilot.</li><li>Scholarships: so cost is never the reason an artist misses out.</li></ul>Why Your Gift MattersWhen artists can run their careers as businesses, the whole community benefits. Your gift helps:<ul><li>Grow the creative economy. Georgia's nonprofit arts sector alone generates at least $1.27 billion in economic impact and supports nearly 20,000 jobs (Georgia Council for the Arts, 2024).</li><li>Create jobs. In the Charlotte survey, creative business owners reported creating 729 jobs for themselves and others.</li><li>Open doors. Scholarships reach artists who would otherwise be priced out.</li><li>Build the next generation. Teens start with business skills instead of learning them the hard way.</li></ul>Our GoalWe're raising $25,000 by December 31 to expand the ecosystem. In 2026, funding gaps forced us to run on about a quarter of the full program budget. Your gift closes that gap and builds what comes next.<ul><li>$11,500: the 2027 Biz Savvy Artist™ Academy, artist scholarships and the teen track</li><li>$16,000: year-round webinars </li><li>$25,000: hands-on development and outreach to more artists</li></ul>How You Can Help<ul><li>Give: every gift moves us toward the next milestone.</li><li>Share: send this page to friends, family, and your networks.</li><li>Volunteer: lend your time and skills at the 2027 Biz Savvy Artist™ Academy.</li></ul>You'll see live progress on this page, an update at each milestone, and a report in January on what your gift funded.  Thank you for investing in artists who mean business. Enter the Ecosystem. Biz Savvy Artist™ Academy is a fiscally sponsored program of Artportunity Knocks, Inc., a 501(c)(3) nonprofit organization. Contributions are tax-deductible to the extent permitted by law.

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