I am so grateful for your generous donation and willingness to support me financially as I run Project 12.31. Your gift will go directly towards helping me support myself (ie rent, food, professional development, etc). The amounts are suggested so that you have an idea of how I will steward your gift. You can feel free to give whatever amount you desire. Below is a bit more about why I started Project 12.31. Thank you for your trust and I am so grateful for your partnership!  I lost my job in March of 2022 and while at the time it was emotionally devastating, I had a support system (shoutout to the best family and friends!), a savings account and the beginnings of a plan. Since I didn’t have a job, I made sure to take a walk every day around my Upper East Side neighborhood and after a few days, I noticed many corners with multiple people experiencing homelessness. I also began to notice how those with homes were interacting, or not interacting, with their unhoused neighbors. I could see people who wanted to help but didn’t know how, others were annoyed as they had places to go and others felt a mix of shame, guilt, anger and apathy. I just kept thinking what if this were me? What if I didn’t have an incredible support system, a savings account or a plan? I could be one financial or emotional emergency away from homelessness and how would people treat me?   I started praying on what I could do to be a part of the solution and while reading my Bible I came across Mark 12:31 in which Jesus said …"Love your neighbor as yourself. No other commandment is greater"... Project 12.31 was created because while it is a seemingly simple ask to love your neighbor like you love yourself, for a variety of reasons, it’s really hard to do well and with consistency. Kindness, generosity and connection are contagious so I really want to make it easy for people to be kind, generous and connected to their neighbors, housed or unhoused.  Thank you again for partnering with me financially as I help people journey from empathy, apathy, and the unknown to active compassion, extreme generosity, radical kindness and intentional connection. Please feel free to share this with anyone you think would love to join us on this journey!  AmandaFounder and CEO

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, I thank you from the bottom of my heart. This extremely generous donation will allow me to continue to focus on creating space for people to love their neighbors like they love themselves.  If you would like to contribute further, I will always receive it with the utmost gratitude. You can <a href="https://project1231.org/contact/">contact us</a> to become a volunteer, or share with your your friends what we're doing at <a href="http://project1231.org">Project 12.31</a>!  Amanda Brooks, Founder and CEO  <a href="mailto:project1231nyc@gmail.com">project1231nyc@gmail.com</a>

I am so grateful for your generous donation and willingness to support me financially as I run Project 12.31. Your gift will go directly towards helping me support myself (ie rent, food, professional development, etc). The amounts are suggested so that you have an idea of how I will steward your gift. You can feel free to give whatever amount you desire. Below is a bit more about why I started Project 12.31. Thank you for your trust and I am so grateful for your partnership!  I lost my job in March of 2022 and while at the time it was emotionally devastating, I had a support system (shoutout to the best family and friends!), a savings account and the beginnings of a plan. Since I didn’t have a job, I made sure to take a walk every day around my Upper East Side neighborhood and after a few days, I noticed many corners with multiple people experiencing homelessness. I also began to notice how those with homes were interacting, or not interacting, with their unhoused neighbors. I could see people who wanted to help but didn’t know how, others were annoyed as they had places to go and others felt a mix of shame, guilt, anger and apathy. I just kept thinking what if this were me? What if I didn’t have an incredible support system, a savings account or a plan? I could be one financial or emotional emergency away from homelessness and how would people treat me?   I started praying on what I could do to be a part of the solution and while reading my Bible I came across Mark 12:31 in which Jesus said …"Love your neighbor as yourself. No other commandment is greater"... Project 12.31 was created because while it is a seemingly simple ask to love your neighbor like you love yourself, for a variety of reasons, it’s really hard to do well and with consistency. Kindness, generosity and connection are contagious so I really want to make it easy for people to be kind, generous and connected to their neighbors, housed or unhoused.  Thank you again for partnering with me financially as I help people journey from empathy, apathy, and the unknown to active compassion, extreme generosity, radical kindness and intentional connection. Please feel free to share this with anyone you think would love to join us on this journey!  AmandaFounder and CEO

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Project 12.31, Inc.

### Context Profile for Project 12.31, Inc.

1. **Organization Mission & Cause:**
   - **Mission:** Project 12.31, Inc. is dedicated to fostering dignity and compassion for individuals experiencing homelessness. Their mission emphasizes the importance of empathy, active compassion, and community support, aiming to create opportunities for people to love their neighbors and live with kindness and generosity.
   - **Cause:** Education and support for individuals experiencing homelessness, focusing on providing resources and community engagement.

2. **Type of Activities:**
   - **Dignity Bag Project:** This initiative involves creating hygiene kits (Dignity Bags) that include nutritious snacks and printed resources to help individuals experiencing homelessness maintain their dignity.
   - **Community Engagement:** Planning future projects that promote kindness and compassion within the community.
   - **Volunteer Opportunities:** Actively seeking volunteers and like-minded individuals to help execute their mission.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly, inspiring, and compassionate**. The language used is approachable and encourages community involvement, reflecting a sense of urgency and importance in their mission.

4. **Emoji Usage:**
   - The website does not prominently feature emojis in its content. However, the tone remains warm and inviting without the need for emojis, focusing on clear and heartfelt communication.

5. **Key Facts:**
   - **Founding Info:** Specific founding details are not provided on the website, but the organization appears to be community-focused and grassroots in nature.
   - **Scale:** The organization has conducted 5 total forms and 8 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics:** They aim to create over 13,000 Dignity Bags and hire individuals who align with their mission.
   - **Volunteer Info:** The organization actively seeks volunteers and has roles available for individuals who share their values.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and compassionate tone that reflects the organization's mission of empathy and active compassion.
   - **Personalization:** Incorporate personal touches, such as addressing recipients by their first names, to foster a sense of community and connection.
   - **Clarity and Purpose:** Clearly outline the impact of donations and volunteer efforts, emphasizing the tangible outcomes of support.
   - **Call to Action:** Use inspiring calls to action that encourage community involvement and support for their initiatives.

This context profile serves as a comprehensive guide for generating personalized content for Project 12.31, Inc., ensuring alignment with their mission, tone, and community engagement strategies.

Project 12.31, Inc.

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