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Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you from the bottom of our hearts for supporting our cause. This donation greatly helps our mission. If you would like to contribute further to our cause, contact us to become a volunteer, or spread the word about our mission! Khristie Staineskstaines@footprintsontheheart.org

The Butterfly Nursery

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Footprints on the Heart, Inc

### Context Profile for Footprints on the Heart, Inc.

1. **Organization Mission & Cause**:
   - **Mission**: Footprints on the Heart, Inc. is dedicated to providing free services and support to bereaved families experiencing pregnancy and infant loss. Their mission emphasizes compassion and action, aiming to equip caregivers and healthcare professionals with the necessary skills to support grieving families effectively.
   - **Cause**: The organization addresses the critical issue of perinatal and neonatal loss, highlighting the staggering statistics of pregnancy loss affecting 1 in 4 pregnancies, particularly in Georgia, which has one of the highest stillbirth rates in the U.S.

2. **Type of Activities**:
   - **Training Conferences**: They host events such as the "2025 SGM Perinatal & Neonatal Loss Conference," which trains healthcare professionals (nurses, physicians, social workers, etc.) on providing comprehensive support to families facing perinatal loss.
   - **Community Programs**: The organization offers ongoing support services for bereaved families, including resources and training for caregivers to implement family-centered care approaches.
   - **Fellowship Gatherings**: Informal gatherings are organized to foster community and support among those affected by loss.

3. **Tone of Voice**:
   - The tone of the website and communications is **compassionate, supportive, and professional**. It conveys a sense of urgency and empathy, aiming to connect with individuals who are grieving or seeking to support others in their grief. The language is straightforward and informative, with a focus on community and healing.

4. **Emoji Usage**:
   - The organization does not appear to use emojis in their communications, maintaining a more formal and professional tone throughout their website and email content.

5. **Key Facts**:
   - **Founding Info**: Established in 2011, Footprints on the Heart has been active for over a decade, providing essential services in Northwest Georgia.
   - **Scale**: The organization has conducted 30 total forms and sent out 16 email campaigns, indicating a structured approach to outreach and engagement.
   - **Impact Metrics**: They highlight the significant statistics regarding pregnancy loss and aim to equip professionals to better support families, reflecting their commitment to making a measurable impact in the community.
   - **Volunteer Info**: While specific volunteer information is not detailed on the website, the emphasis on training suggests opportunities for community involvement and support.

6. **Writing Guidelines**:
   - **Style**: Use clear, compassionate language that resonates with individuals experiencing grief. Avoid overly technical jargon unless necessary for training materials.
   - **Structure**: Keep communications concise, with a focus on actionable information (e.g., event details, training opportunities).
   - **Personalization**: Incorporate personalized greetings in emails (e.g., using first names) to foster a connection with recipients.
   - **Call to Action**: Clearly outline how individuals can get involved, whether through attending events, volunteering, or supporting bereaved families.

This context profile serves as a foundational guide for creating personalized and effective content for Footprints on the Heart, Inc., ensuring alignment with their mission and values.

Footprints on the Heart, Inc

The Butterfly Nursery

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