The Non-UPF Program 
2335 E Colorado Blvd
Suite 115, #377
Pasadena, CA 91107

Ultra-processed foods (UPFs) now make up 67% of kids&rsquo; diets and 57% of adults&rsquo; &mdash; fueling a national health crisis. With only 7% of Americans metabolically healthy, we need to act now to prevent cancer, heart disease, type 2 diabetes, autoimmune disease, and more health issues.&nbsp; At The Non-UPF Program, a 501(c)(3) nonprofit, we believe everyone deserves food transparency. Your donation supports three core goals:(1)&nbsp;the Non-UPF Certification to help consumers spot foods free from ultra-processed ingredients,(2)&nbsp;continuing education for professionals and the public, and&nbsp;(3)&nbsp;advancing UPF research and collaboration.&nbsp;We need your support to fund the next 3&ndash;4 months. Every dollar directly fuels our mission of food transparency so you know what you&rsquo;re eating and feeding your family.<ul fr-original-style="" style="box-sizing: inherit;" type="disc"><li fr-original-style="" style="box-sizing: inherit;">Your gift is tax-deductible (EIN: 99-4366987).</li><li fr-original-style="" style="box-sizing: inherit;">Many employers match donations &mdash; double your impact.</li><li fr-original-style="" style="box-sizing: inherit;">We also qualify for donor-advised funds, bequests, and estate gifts.</li></ul>Thank you for supporting this vital mission. Together, we can turn the tide on ultra-processed foods and protect the health of future generations. Melissa Halas, MA, RDN, CDCES

At The Non-UPF Program, a 501(c)(3) nonprofit, we believe everyone deserves food transparency. Your donation supports three core goals: (1) the Non-UPF Certification to help consumers spot foods free from ultra-processed ingredients, (2) continuing education for professionals and the public, and (3) advancing UPF research and collaboration. We need your support to fund the next 3&ndash;4 months. Every dollar directly fuels our mission of food transparency so you know what you&rsquo;re eating and feeding your family.&bull; &nbsp; &nbsp;Your gift is tax-deductible (EIN: 99-4366987).&bull; &nbsp; &nbsp;Many employers match donations &mdash; double your impact.&bull; &nbsp; &nbsp;We also qualify for donor-advised funds, bequests, and estate gifts. Thank you for supporting this vital mission. Together, we can turn the tide on ultra-processed foods and protect the health of future generations. Melissa Halas, MA, RDN, CDCES

Ultra-processed foods (UPFs) now make up 67% of kids’ diets and 57% of adults’ — fueling a national health crisis. With only 7% of Americans metabolically healthy, we need to act now to prevent cancer, heart disease, type 2 diabetes, autoimmune disease, and more health issues.  At The Non-UPF Program, a 501(c)(3) nonprofit, we believe everyone deserves food transparency. Your donation supports three core goals:(1) the Non-UPF Certification to help consumers spot foods free from ultra-processed ingredients,(2) continuing education for professionals and the public, and (3) advancing UPF research and collaboration. We need your support to fund the next 3–4 months. Every dollar directly fuels our mission of food transparency so you know what you’re eating and feeding your family.<ul><li>Your gift is tax-deductible (EIN: 99-4366987).</li><li>Many employers match donations — double your impact.</li><li>We also qualify for donor-advised funds, bequests, and estate gifts.</li></ul>Thank you for supporting this vital mission. Together, we can turn the tide on ultra-processed foods and protect the health of future generations. Melissa Halas, MA, RDN, CDCES

From Awareness to Action: Help Families Eat More Real, Not Ultra-Processed

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The Non-UPF Program

### Context Profile for The Non-UPF Program

1. **Organization Mission & Cause**:
   - **Mission**: The Non-UPF Program aims to create a healthier U.S. by reducing the consumption of ultra-processed foods (UPFs). They advocate for food transparency, believing that every family deserves access to safe and nutritious food options.
   - **Cause**: UPFs constitute a significant portion of the diets of both children (67%) and adults (57%) in the U.S., contributing to a national health crisis. The organization seeks to combat this by promoting healthier eating habits and food labeling.

2. **Type of Activities**:
   - **Labeling Initiative**: They have a trademarked Non-UPF Certification to label safer food options.
   - **Educational Programs**: The organization focuses on educating families and professionals about the dangers of UPFs.
   - **Research Collaboration**: They work with researchers to drive reform towards real food alternatives.
   - **Fundraising Campaigns**: The organization runs campaigns to raise funds for their initiatives, such as the recent campaign titled "The Non-UPF Program, Creating a Healthier U.S. by Reducing Ultra-Processed Foods".

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **urgent**. The language is accessible and encourages community involvement, emphasizing the importance of collective action for health improvement. Phrases like "Together, we can reduce UPFs" and "Thank you for being part of the solution" reflect a collaborative and motivational approach.

4. **Emoji Usage**:
   - The organization uses emojis in their communications to enhance engagement and convey a friendly tone. Common emojis include:
     - ✅ (check mark) for affirmations or accomplishments.
     - 📚 (book) for educational initiatives.
     - 🤝 (handshake) for collaboration.
     - 🙌 (raising hands) for gratitude and celebration.
   - Emojis are used frequently in their campaign descriptions and thank-you emails to create a warm, inviting atmosphere.

5. **Key Facts**:
   - **Founding Info**: The organization is a 501(c)(3) nonprofit, though specific founding details are not provided on the website.
   - **Scale**: The organization has conducted at least 4 forms and 2 email campaigns, indicating active engagement with their audience.
   - **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes the importance of their work in improving public health and food safety.
   - **Volunteer Info**: No specific volunteer information is available on the website, but the community-oriented nature suggests potential for volunteer involvement.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is accessible to a broad audience. Avoid jargon and technical terms unless necessary, and provide explanations when they are used.
   - **Engagement**: Incorporate a friendly and encouraging tone. Use inclusive language that promotes community involvement and collective action.
   - **Call to Action**: Include strong calls to action that inspire readers to participate, donate, or spread awareness about UPFs and healthy eating.
   - **Visual Elements**: Utilize emojis strategically to enhance engagement and convey emotions, but avoid overuse to maintain professionalism.

This context profile provides a comprehensive overview of The Non-UPF Program, enabling AI assistants to generate tailored content that aligns with the organization's mission, tone, and activities.

The Non-UPF Program

From Awareness to Action: Help Families Eat More Real, Not Ultra-Processed

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