A Sunshine parent has tragically passed away in a car accident earlier this morning, Mattie Kelley a 24-year-old Mother leaving behind two young children. Mattie was a loving, patient Mother, just starting out her life, with aspirations of going to Law School. We are devastated by this news and are reaching out the Sunshine Community for support for the children and family for anything they may need during this time. Please consider donating, all funds will go directly to Mattie&#39;s Mother and two children.&nbsp;

Thank you for your caring contribution. Alex Bursheimalexandrea@sunshineelcc.com

A Sunshine parent has tragically passed away in a car accident earlier this morning, Mattie Kelley a 24-year-old Mother leaving behind two young children. Mattie was a loving, patient Mother, just starting out her life, with aspirations of going to Law School. We are devastated by this news and are reaching out the Sunshine Community for support for the children and family for anything they may need during this time. Please consider donating, all funds will go directly to Mattie's Mother and two children.

Funds to support the Kelley Family

Un padre de Sunshine ha fallecido tr&aacute;gicamente en un accidente automovil&iacute;stico esta ma&ntilde;ana, Mattie Kelley, una madre de 24 a&ntilde;os, dejando atr&aacute;s a dos ni&ntilde;os peque&ntilde;os. Mattie era una madre amorosa y paciente, reci&eacute;n comenzando su vida, con aspiraciones de ir a la escuela de derecho. Estamos devastados por esta noticia y estamos pidiendo apoyo a la comunidad de Sunshine para los ni&ntilde;os y la familia, para cualquier cosa que puedan necesitar durante este tiempo. Por favor considere donar, todos los fondos ir&aacute;n directamente a la madre de Mattie y a los dos ni&ntilde;os.

Agradezco su contribuci&oacute;n solidaria. Alex Bursheimalexandrea@sunshineelcc.com

Un padre de Sunshine ha fallecido trágicamente en un accidente automovilístico esta mañana, Mattie Kelley, una madre de 24 años, dejando atrás a dos niños pequeños. Mattie era una madre amorosa y paciente, recién comenzando su vida, con aspiraciones de ir a la escuela de derecho. Estamos devastados por esta noticia y estamos pidiendo apoyo a la comunidad de Sunshine para los niños y la familia, para cualquier cosa que puedan necesitar durante este tiempo. Por favor considere donar, todos los fondos irán directamente a la madre de Mattie y a los dos niños.

Fondos para apoyar a la Familia Kelley

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Sunshine Shines Bright

### Context Profile for Sunshine Shines Bright

#### 1. Organization Mission & Cause
**Mission:** Sunshine Shines Bright is dedicated to supporting families in need, particularly those facing tragic circumstances. Their mission emphasizes community support and compassion, focusing on providing assistance to families during difficult times.

**Cause:** The organization aims to uplift families who have experienced loss or hardship, ensuring that they receive the necessary resources and emotional support to navigate their challenges. This is evident in their recent campaign to support the Kelley family after a tragic accident.

#### 2. Type of Activities
- **Fundraising Campaigns:** The organization actively engages in fundraising efforts to support families in crisis, as demonstrated by the recent campaign for the Kelley family.
- **Community Support Programs:** They likely organize events and initiatives aimed at fostering community solidarity and providing direct assistance to families in need.

#### 3. Tone of Voice
- **Tone:** The tone of the website and communications is **empathetic, supportive, and community-oriented**. The language used is warm and inviting, aiming to create a sense of urgency and compassion for those in need.
- **Style:** The writing is straightforward and heartfelt, designed to resonate emotionally with the audience and encourage them to take action.

#### 4. Emoji Usage
- **Emojis:** The organization does not appear to use emojis in their communications, maintaining a more traditional and professional approach to conveying their messages.

#### 5. Key Facts
- **Founding Information:** Specific founding details are not provided on the website.
- **Scale:** The organization has three forms available for community engagement and support.
- **Impact Metrics:** While specific metrics are not detailed, the impact is reflected in their fundraising efforts and community outreach.
- **Volunteer Information:** There is no explicit mention of volunteer opportunities on the website, but community involvement is implied through their campaigns.

#### 6. Writing Guidelines
- **Content Style:** Use clear, compassionate language that emphasizes community support and empathy. Aim for a conversational yet respectful tone that encourages donations and community involvement.
- **Call to Action:** Include direct appeals for support, highlighting the urgency and importance of the cause.
- **Personal Touch:** Incorporate personal stories or testimonials when possible to create a deeper emotional connection with the audience.

### Summary
Sunshine Shines Bright is a nonprofit organization focused on providing assistance to families in crisis, characterized by a compassionate and community-driven approach. Their communications should reflect their empathetic tone, prioritize clarity and emotional resonance, and encourage community support through direct appeals for donations and involvement.

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Sunshine Shines Bright

Funds to support the Kelley Family

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