Project Grant Model Canvas – Hipknotics Digital Course Expansion

Goals 

The goal is to expand the Hipknotics program into a high-quality digital course that integrates hip-hop music, podcasting, and content creation with social-emotional learning (SEL). This course will increase accessibility for students, educators, and community organizations while generating sustainable revenue for the nonprofit.  

Issue/Challenge

Traditional education often lacks engaging, culturally relevant content that resonates with diverse learners. Additionally, many schools and organizations lack on-site resources to implement innovative SEL programs like Hipknotics. A digital course allows us to bridge this gap, reaching more students beyond our local school district.

Outcome 

- A fully developed digital course with video modules, interactive activities, and lesson plans aligned with SEL standards.  

- A scalable program that can be licensed by schools, after-school programs, and youth organizations.  

- Increased student engagement in SEL through music and media, leading to improved confidence, collaboration, and creative expression.  

- A new sustainable revenue stream for the nonprofit, ensuring long-term impact.  

Response

We will develop an on-demand digital learning experience, combining pre-recorded lessons, guided exercises, and interactive assignments. Schools and organizations will have flexible access to implement Hipknotics within their curriculum. The program will include:  

- Music Creation Modules – Teaching students how to write, record, and produce music.  

- Podcasting Modules – Helping students develop storytelling, public speaking, and technical skills.  

- SEL Integration – Lessons that build emotional intelligence, teamwork, and self-awareness through creative expression.  

Activities

- Course Design & Development: Scriptwriting, filming, and editing professional-quality video lessons.  

- Curriculum Integration: Aligning content with SEL educational standards to maximize school adoption.  

- Platform Setup: Hosting content on a learning management system (LMS) for easy access.  

- Marketing & Outreach: Developing partnerships with schools, community organizations, and potential sponsors.  

- Pilot Testing & Feedback: Launching a beta version with select schools for feedback before full rollout.  

Timeline

- Month 1-2: Curriculum planning, video scripting, and platform selection.  

- Month 3-4: Filming and editing course materials, developing interactive assignments.  

- Month 5: Beta testing with pilot schools, refining content based on feedback.  

- Month 6: Final launch, marketing, and school outreach.  

Evaluation 

- Student Impact: Surveys and assessments measuring engagement and SEL growth.  

- Adoption Rate: Number of schools, teachers, and organizations implementing the course.  

- Retention & Completion: Tracking student progress and completion rates.  

- Revenue Growth: Measuring licensing, sales, and sponsorship success.  

Budget  Items

| Content Development

| Video Production & Editin

| LMS Platform Setup & Hosting

| Marketing & Outreach

| Pilot Program & Testing 

| Staffing & Instructional Support

Target

- K-12 schools and educators looking for SEL-based digital learning tools.  

- After-school programs and nonprofits focused on youth development.  

- Parents & homeschool educators seeking engaging SEL curriculum for their children.  

- Sponsoring organizations interested in youth empowerment, music education, and digital learning.  

Revenue  

| School & District Licensing

| Individual Course Sales

| Corporate Sponsorships & Grants

| Merchandise & Add-ons

Participants

- Content Creators & Instructors: Music producers, podcast hosts, and SEL educators.  

- Students & Educators: 500+ initial participants in pilot phase, expanding to 2,000+ in the first year.  

- School Administrators & Youth Program Directors: Key decision-makers for implementation.  

- Sponsors & Community Partners: Businesses and organizations funding program expansion.