Mark Schutz was a beloved friend to the Minnesota Fishing community. Mark had an huge impact and always gave back to people in fishing.  Mark struggled with alcoholism. Mark’s family reach out to us to do a fundraiser in his honor. “ReelCovery strive to Unhook Addiction, Hook Fishing through Christ and Outreach.”  We do three critical things, fishing license programs, free inner city fishing events and fishing retreats. We  help people restore their family space and harm reduction through the power of fishing and Christ. We want people to reel in an addiction free future.  100% of the donations will go towards our Fishing Licenses Fund to giveaway fishing license to people in addiction recovery programs all across Minnesota.  If you or someone you know suffered from alcoholism or addiction please reach out to us. There is help. We love you Mark and you will be deeply missed. With Gratitude,Nicole Jacobs and ReelCovery Team

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">First name, Thank you from the bottom of our hearts for supporting our cause in honor or Mark Schultz . This donation greatly helps our mission to provide free fishing license to people in addiction recovery programs.  If you would like to contribute further to our cause, contact us to become a volunteer, or spread the word about our mission! Nicole Jacobs <a href="mailto:nicole@reelcovery.org" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit" target="_blank">nicole@reelcovery.org</a>612.718.2652

Hello First name,
 
 Thank you from the bottom of our hearts for registering to fundraise for our cause. Your efforts will make a significant impact, and we are excited to have you as part of our fundraising team. 👏
 
 💡 Here are some tips for sharing your campaign:
 <ol>
 <li>Personalize Your Story: Share why this cause is important to you. Personal stories resonate more with potential donors.</li>
 <li>Use Social Media: Post about your campaign on Facebook, Instagram, X, and LinkedIn. Include the campaign link and a compelling image or video.</li>
 <li>Email Your Network: Send a personal email to friends, family, and colleagues explaining why you are fundraising and how they can help.</li>
 <li>Regular Updates: Keep your supporters informed with updates on your progress and any milestones you reach. This keeps them engaged and more likely to share your campaign.</li>
 </ol>
 Nicole Jacobs nicole@reelcovery.org

Mark Schutz was a beloved friend to the Minnesota Fishing community. Mark had an huge impact and always gave back to people in fishing.  Mark struggled with alcoholism. Mark’s family reach out to us to do a fundraiser in his honor. “ReelCovery strive to Unhook Addiction, Hook Fishing through Christ and Outreach.”  We do three critical things, fishing license programs, free inner city fishing events and fishing retreats. We  help people restore their family space and harm reduction through the power of fishing and Christ. We want people to reel in an addiction free future.  100% of the donations will go towards our Fishing Licenses Fund to giveaway fishing license to people in addiction recovery programs all across Minnesota.  If you or someone you know suffered from alcoholism or addiction please reach out to us. There is help. We love you Mark and you will be deeply missed. With Gratitude,Nicole Jacobs and ReelCovery Team

In Memory and Honor of Mark Schutz

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ReelCovery

### Context Profile for ReelCovery

1. **Organization Mission & Cause**:
   - **Mission**: ReelCovery aims to support individuals in addiction recovery and their families through engaging outdoor activities, specifically fishing events. The organization believes in the therapeutic power of nature and community, fostering a supportive environment for healing and connection.
   - **Cause**: The organization focuses on addiction recovery, emphasizing the importance of fellowship, recreation, and spiritual support in the recovery journey.

2. **Type of Activities**:
   - **Events**: ReelCovery organizes fishing events, such as the "Fall 2025 Shoreline Fishing Event," which is open to individuals in recovery and their families. These events include free fishing equipment, bait, games, music, and community fellowship.
   - **Community Programs**: The organization promotes community engagement through recreational activities that encourage social interaction and support among participants.

3. **Tone of Voice**:
   - The tone of ReelCovery's communications is **friendly, inviting, and supportive**. The language used is accessible and warm, aiming to create a sense of community and belonging. The use of exclamation points and emojis (e.g., 🎉) in event promotions adds an enthusiastic and celebratory touch.

4. **Emoji Usage**:
   - ReelCovery incorporates emojis in their communications to convey excitement and friendliness. Common emojis include 🎉 for celebrations and other relevant symbols that enhance the emotional appeal of their messages. The frequency of emoji usage is moderate, primarily appearing in event announcements and promotional content.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not available on the website, but the organization is focused on community support for addiction recovery.
   - **Scale**: ReelCovery has conducted 11 total forms and 12 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes community participation and support for individuals in recovery.
   - **Volunteer Info**: The website does not explicitly mention volunteer opportunities, but the nature of their events suggests that community involvement is welcomed and encouraged.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and approachable tone, incorporating casual language that resonates with individuals in recovery and their families.
   - **Engagement**: Include calls to action that encourage participation in events and community activities. Highlight the benefits of joining the events, such as fellowship and support.
   - **Emojis**: Use emojis sparingly to enhance the emotional tone of the message without overwhelming the text.
   - **Clarity**: Ensure that all communications are clear and straightforward, providing essential details about events and how to participate.

This context profile serves as a foundational guide for creating personalized and engaging content for ReelCovery, aligning with their mission and values while resonating with their target audience.

ReelCovery

In Memory and Honor of Mark Schutz

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