Two people place red flowers on a rough surface in the foreground, with a blurred, sunlit background.

I can&#39;t bring Emily back. I can keep the next family out of The Empty Chair Club&nbsp; On April 3, 2010, my daughter Emily was killed on the Pacific Coast Highway. She was thirteen. She was walking to meet me, doing everything right. One angry driver took her in a single moment, and my life split into before and after. Since then, more than sixty people have died on the same twenty-one miles. Every one of them was someone&#39;s Emily. I did not set out to make a film. I set out to make people look. &quot;21 Miles in Malibu&quot; shows the most beautiful road in America and the lives it keeps taking. It is on PBS SoCal and streaming now, and it is doing what fifteen years of thoughts and prayers never did. It is making people angry enough to act. That anger is worth nothing unless we fund the fight behind it. Your gift powers the work that makes PCH safer.&nbsp;-The advocacy that led to speed cameras being written into California law.&nbsp;-The education that teaches a new driver to keep their eyes up.&nbsp;-The relentless pressure that forces this state to treat a road that runs through our town like the highway it is. I am done watching this community accept preventable death as normal. Stand with me. Give today. Then tell one person why.

Hi&nbsp; Thank you. I mean that the way a father means it. Your gift goes straight into the work of making the Pacific Coast Highway safer, so fewer families ever learn what mine did. The advocacy, the education, the pressure that turns promises into barriers and crosswalks and cameras. You are now part of that. I started this fight because I had no choice. You joined it because you chose to. That is the difference that keeps me going. In a few days, I am going to send you one more thing. The film itself, so you can watch it and pass it to one person who drives PCH. That single share does more than you would guess. Watch for it. With gratitude,Michel Shane Driving Change A Division of The Emily Shane Foundation

I can't bring Emily back. I can keep the next family out of The Empty Chair Club  On April 3, 2010, my daughter Emily was killed on the Pacific Coast Highway. She was thirteen. She was walking to meet me, doing everything right. One angry driver took her in a single moment, and my life split into before and after. Since then, more than sixty people have died on the same twenty-one miles. Every one of them was someone's Emily. I did not set out to make a film. I set out to make people look. "21 Miles in Malibu" shows the most beautiful road in America and the lives it keeps taking. It is on PBS SoCal and streaming now, and it is doing what fifteen years of thoughts and prayers never did. It is making people angry enough to act. That anger is worth nothing unless we fund the fight behind it. Your gift powers the work that makes PCH safer. -The advocacy that led to speed cameras being written into California law. -The education that teaches a new driver to keep their eyes up. -The relentless pressure that forces this state to treat a road that runs through our town like the highway it is. I am done watching this community accept preventable death as normal. Stand with me. Give today. Then tell one person why.

Drive Change On PCH

IsFundraiserFormEditDisabled

IsPaymentByPadAllowed

Driving Change

**Context Profile for Driving Change**

1. **Organization Mission & Cause:**
   - Driving Change, under the Emily Shane Foundation, is dedicated to empowering underserved and at-risk middle school students through mentorship and academic support. Their mission is to provide these students with the tools and guidance necessary to succeed in school and life, emphasizing the importance of positive role models and personalized attention.

2. **Type of Activities:**
   - The organization primarily focuses on mentorship programs where volunteers work one-on-one with students to improve their academic performance and self-esteem. They also organize community events to raise awareness and funds for their cause. Additionally, they may conduct workshops or seminars aimed at skill development and personal growth for the students.

3. **Tone of Voice:**
   - The tone of the website is inspiring and supportive, aiming to motivate both potential volunteers and donors to engage with their mission. It is professional yet approachable, reflecting a commitment to making a tangible difference in the lives of young students.

4. **Emoji Usage:**
   - The website does not prominently feature emojis in its communications. The focus is more on clear and impactful messaging rather than casual or playful elements.

5. **Key Facts:**
   - **Founding Info:** The Emily Shane Foundation was established in memory of Emily Shane, whose life was tragically cut short. The foundation seeks to honor her legacy by helping students who face challenges similar to those Emily overcame.
   - **Scale & Impact:** The organization is relatively new and operates on a smaller scale, focusing on creating significant impacts within the communities they serve. They emphasize personalized mentorship as a core component of their strategy.
   - **Volunteer Info:** Volunteers are crucial to the success of their programs, with opportunities for individuals to become mentors and directly influence the lives of students.

6. **Writing Guidelines:**
   - **Clarity and Impact:** Content should be clear, concise, and focused on the impact of the organization’s work.
   - **Inspirational Messaging:** Use language that inspires action and conveys the transformative potential of the mentorship programs.
   - **Professional yet Approachable:** Maintain a balance between professionalism and approachability to engage a wide audience, including potential donors, volunteers, and partners.
   - **Focus on Storytelling:** Highlight personal stories and testimonials to illustrate the real-world impact of their programs on students’ lives.

This context profile is designed to guide AI assistants in generating content that aligns with Driving Change's mission, tone, and values, ensuring that all communications are consistent and effective in promoting their cause.

Would you like to receive our Driving Change newsletter for updates on our advocacy and impact?

Driving Change

Drive Change On PCH

Choose an amount:

$

You'll receive a tax receipt for making a donation.