A beagle puppy with large, dark eyes peeks through a chain-link fence in the foreground, while other puppies are visible in the blurred background of a kennel.

MAAT, a march from New York&rsquo;s power center in Albany to its most notorious animal experimentation facility, Marshall BioResources, is one of the largest and most visible anti-animal experimentation campaigns in modern history. Marshall symbolizes an industry that cages and abuses animals for their entire lifetimes. Our march symbolizes our country&rsquo;s unwillingness to let that keep happening under our watch. Your donation will help provide marchers with the supplies, safety equipment, food, water, and logistical support needed to complete this historic journey. Every dollar helps fuel a movement demanding a future where animals are no longer bred, caged, and exploited for experimentation. Please give today and help us keep moving forward&mdash;for the animals. Donations made through this page go directly to Save the Dogs/Simple Heart, a 501(c)(3) nonprofit organization. Donations are restricted to Simple Heart&#39;s campaign and programs concerning animal experimentation, including support for the March to Abolish Animal Testing, with Simple Heart retaining full discretion and control over strategy, timing, vendors, personnel, and lawful use of funds. All donations are tax deductible.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, <span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#000000; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; box-sizing: inherit;">Thank you ever so much for helping make this march possible! We received your donation, and we&#39;re profoundly grateful. Every dollar supports all we need to complete this historic, powerful event, from support cars and shuttles to medical supplies, from water and snacks to PA equipment, from permitting fees and publicity materials, from campground fees to the countless other details that will carry us 200 miles--and bring us closer to a future where science no longer depends on animal suffering. <span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#000000; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; box-sizing: inherit;">Be sure to follow us on social media for daily updates, behind-the-scenes moments, and everything happening on the road to Marshall. <a fr-original-style="" href="https://www.facebook.com/marchforanimals" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank"><span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#1155cc; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(17, 85, 204); background-color: transparent; box-sizing: inherit;">Facebook</a><span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#000000; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; box-sizing: inherit;">&nbsp;&middot;&nbsp;<a fr-original-style="" href="https://www.instagram.com/marchforanimals/" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank"><span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#1155cc; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(17, 85, 204); background-color: transparent; box-sizing: inherit;">Instagram</a><span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#000000; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; box-sizing: inherit;">&nbsp;&middot;&nbsp;<a fr-original-style="" href="https://www.threads.com/@marchforanimals" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank"><span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#1155cc; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(17, 85, 204); background-color: transparent; box-sizing: inherit;">Threads</a><span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#000000; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; box-sizing: inherit;">&nbsp;&middot;&nbsp;<a fr-original-style="" href="https://www.tiktok.com/@marchforanimals" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank"><span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#1155cc; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(17, 85, 204); background-color: transparent; box-sizing: inherit;">TikTok</a><span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#000000; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; box-sizing: inherit;">&nbsp;&middot;&nbsp;<a fr-original-style="" href="https://x.com/MarchForAnimals" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank"><span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#1155cc; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(17, 85, 204); background-color: transparent; box-sizing: inherit;">X</a><span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#000000; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; box-sizing: inherit;">&nbsp;&middot;&nbsp;<a fr-original-style="" href="https://bsky.app/profile/marchforanimals.bsky.social" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank"><span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#1155cc; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(17, 85, 204); background-color: transparent; box-sizing: inherit;">Bluesky</a><span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#000000; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; box-sizing: inherit;">&nbsp;&middot;&nbsp;<a fr-original-style="" href="http://truthsocial.com/@marchforanimals" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank"><span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#1155cc; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(17, 85, 204); background-color: transparent; box-sizing: inherit;">Truth Social</a> <span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#000000; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; box-sizing: inherit;">We&#39;ll be in touch with updates as September approaches. <span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#000000; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; box-sizing: inherit;">With tremendous gratitude, <span fr-original-style="font-size:11pt; font-family:Arial,sans-serif; color:#000000; background-color:transparent;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; box-sizing: inherit;">The MAAT Team

MAAT, a march from New York’s power center in Albany to its most notorious animal experimentation facility, Marshall BioResources, is one of the largest and most visible anti-animal experimentation campaigns in modern history. Marshall symbolizes an industry that cages and abuses animals for their entire lifetimes. Our march symbolizes our country’s unwillingness to let that keep happening under our watch. Your donation will help provide marchers with the supplies, safety equipment, food, water, and logistical support needed to complete this historic journey. Every dollar helps fuel a movement demanding a future where animals are no longer bred, caged, and exploited for experimentation. Please give today and help us keep moving forward—for the animals. Donations made through this page go directly to Save the Dogs/Simple Heart, a 501(c)(3) nonprofit organization. Donations are restricted to Simple Heart's campaign and programs concerning animal experimentation, including support for the March to Abolish Animal Testing, with Simple Heart retaining full discretion and control over strategy, timing, vendors, personnel, and lawful use of funds. All donations are tax deductible.

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Simple Heart Initiative

**Context Profile for Simple Heart Initiative**

1. **Organization Mission & Cause:**
   - The Simple Heart Initiative is dedicated to rescuing dogs from abusive laboratory environments, specifically targeting facilities that breed dogs for laboratory testing. Their mission is to end the breeding of dogs for such purposes and to ensure these animals experience freedom and a loving home.

2. **Type of Activities:**
   - The organization engages in organizing community events, campaigning to influence political candidates, and conducting rescue operations. They focus on raising public awareness and mobilizing large-scale rescue efforts to liberate dogs from abusive conditions. Fundraising campaigns are also a significant part of their activities, aimed at supporting legal defenses and organizing logistics for rescues.

3. **Tone of Voice:**
   - The tone is urgent, inspiring, and emotionally charged. They use strong, persuasive language to convey the gravity of the situation and to motivate action. The content is designed to evoke empathy and a sense of urgency among supporters and potential donors.

4. **Emoji Usage:**
   - The organization uses emojis sparingly but strategically to emphasize key points and add an emotional touch to their communications. For example, they use star emojis (🌟) to highlight achievements or important messages.

5. **Key Facts:**
   - The Simple Heart Initiative has successfully freed numerous dogs from Ridglan Farms and is now focusing on Marshall BioResources, which holds nearly 20,000 beagles. They have organized large-scale rescue operations involving hundreds of rescuers and have faced significant opposition, including militarized responses from law enforcement. The organization collaborates with entities like Big Dog Ranch Rescue and the Center for a Humane Economy.

6. **Writing Guidelines:**
   - Use a compelling and passionate narrative style that highlights the urgency and importance of their mission.
   - Incorporate strong calls to action to encourage donations and participation in campaigns.
   - Maintain a balance between factual reporting of events and emotional storytelling to engage the audience.
   - Use bold text to emphasize critical points and actions.
   - Include personal stories or testimonials when possible to humanize the cause and make it relatable.
   - Ensure clarity and accessibility in language to reach a broad audience.

This context profile will guide AI assistants in generating content that aligns with the Simple Heart Initiative's mission, tone, and communication style, ensuring consistency and effectiveness in their outreach efforts.

Simple Heart Initiative

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