<a href="https://mcusercontent.com/608bddd45b10eef0dab521410/files/46c295cb-ae84-0a0b-7136-600212e77d32/2023_Annual_Appeal.pdf" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">A letter from Genevieve, our ED</a> At Willamette Farm and Food Coalition, we're investing in our local food system from all sides. <span fr-original-style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Buying local food lays the groundwork for community connections, keeps money within our regional economy, and can reduce farm-to-table carbon emissions. We are lucky enough to live in an area that truly can sustain a vibrant and robust food web, and we’re here to help that happen.  <span fr-original-style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Through Double Up Food Bucks, Farm 2 School, Fill Your Pantry, and the Locally Grown Guide, we're expanding local food access, awareness, and agency in our community. With these programs, farmers markets, farmers, and customers in Lane County are able to participate in our local food economy in a meaningful way and access funding, resources, and opportunities that would not otherwise be possible. Help strengthen local food access, awareness, and agency in our community when you give today. 💚

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for support WFFC and for helping strengthen local food access, awareness, and agency for your friends, neighbors, and community members in Lane County.  The positive impacts of a strong local food system are felt by many as they reverberate out into our community, creating more jobs, decreasing food security, strengthening our local economy, increasing health and wellness, and more. Your support is deeply appreciated. Thank you. Genevieve Schaack info@willamettefarmandfood.org 541-658-0715

Thank you for fundraising with us this year again! Here is more information.

<a href="https://mcusercontent.com/608bddd45b10eef0dab521410/files/46c295cb-ae84-0a0b-7136-600212e77d32/2023_Annual_Appeal.pdf" target="_blank">A letter from Genevieve, our ED</a> At Willamette Farm and Food Coalition, we're investing in our local food system from all sides. Buying local food lays the groundwork for community connections, keeps money within our regional economy, and can reduce farm-to-table carbon emissions. We are lucky enough to live in an area that truly can sustain a vibrant and robust food web, and we’re here to help that happen.  Through Double Up Food Bucks, Farm 2 School, Fill Your Pantry, and the Locally Grown Guide, we're expanding local food access, awareness, and agency in our community. With these programs, farmers markets, farmers, and customers in Lane County are able to participate in our local food economy in a meaningful way and access funding, resources, and opportunities that would not otherwise be possible. Help strengthen local food access, awareness, and agency in our community when you give today. 💚

Support our Local Food Systems!

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Willamette Farm and Food Coalition

### Context Profile for Willamette Farm and Food Coalition

#### 1. Organization Mission & Cause
The Willamette Farm and Food Coalition (WFFC) is dedicated to ensuring that everyone has access to fresh, local, and nourishing food while simultaneously supporting the farmers who produce it. Their mission emphasizes food equity and community resilience, aiming to create a sustainable food system that benefits all members of the community.

#### 2. Type of Activities
WFFC engages in a variety of activities to fulfill its mission, including:
- **Fundraising Campaigns**: Notably, their "Healthy Food for All Fundraiser" aims to raise $300,000 to support various programs.
- **Community Programs**: 
  - **Bucka Bucka Bucks**: Provides protein tokens for families.
  - **Little Lettuce**: Offers tokens for children to explore fresh fruits and vegetables.
  - **SNAP Match**: Doubles SNAP benefits at participating locations.
  - **Harvest Boxes**: Distributes culturally relevant food boxes to Tribal Elders and food-insecure neighbors.

#### 3. Tone of Voice
The tone of voice used by WFFC is friendly, inspiring, and community-oriented. Their language is accessible and warm, aiming to foster a sense of belonging and collective effort among supporters and beneficiaries. Phrases like "From the bottom of our hearts—thank you" and "Together, we can reach our goal" reflect a collaborative spirit.

#### 4. Emoji Usage
WFFC incorporates emojis in their communications to enhance emotional engagement:
- Commonly used emojis include 🌱 (seedling) to symbolize growth and nourishment, and 💵 (money bag) to represent fundraising efforts.
- Emojis are used moderately, primarily in fundraising campaigns and thank-you emails, to convey warmth and friendliness.

#### 5. Key Facts
- **Founding Info**: Specific founding details were not provided on the website.
- **Scale**: The organization has conducted 8 total forms and 7 email campaigns, indicating active engagement with their community.
- **Impact Metrics**: Their recent campaign aims to raise $300,000, with specific funding goals tied to tangible community benefits (e.g., providing tokens for food access).
- **Volunteer Info**: While specific volunteer information was not detailed, the emphasis on community suggests opportunities for local involvement.

#### 6. Writing Guidelines
- **Style**: Maintain a conversational and friendly tone, using inclusive language that invites community participation.
- **Structure**: Use clear headings and bullet points for easy readability, especially when outlining programs or fundraising goals.
- **Emojis**: Incorporate relevant emojis to enhance emotional connection but use them sparingly to maintain professionalism.
- **Call to Action**: Encourage engagement with strong, positive calls to action, emphasizing community impact and collective effort.

This context profile serves as a foundational guide for creating personalized and effective content for the Willamette Farm and Food Coalition, aligning with their mission and community-oriented values.

Willamette Farm and Food Coalition

Support our Local Food Systems!

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