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SHRM Northstate

SHRM Northstate empowers HR professionals to tackle leadership challenges in today's workforce. Through innovative programs and frameworks, they enhance organizational performance, foster culture, and promote effective leadership strategies.

ABOUT OUR PROGRAM:&nbsp; HR professionals are being asked to solve workforce problems that are, at their core, leadership problems. Retention crises. AI anxiety. Culture gaps. A workforce that expects more, and leaders who aren&rsquo;t sure how to deliver. This session doesn&rsquo;t offer another policy framework or compliance checklist. Instead, it goes straight to the source. &nbsp;&nbsp; Using the proven C-SUITE Mindset&trade; Framework, Lynell R. Green shows HR professionals how to lead their organizations through the most turbulent workforce environment in a generation. Attendees will leave with a clear leadership operating system they can model, teach, and institutionalize across their teams. &nbsp;&nbsp; This is the session HR has been waiting for: one that finally treats HR as the leadership function it is. What attendees will learn &mdash; and walk away with:&nbsp;<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Understand why the workforce challenges dominating 2026, retention, culture erosion, AI anxiety, and the execution gap, are fundamentally leadership problems that require a leadership solution.</li><li fr-original-style="" style="box-sizing: inherit;">Apply the C-SUITE Mindset&trade; Framework (Clarity, Courage, Curiosity, Culture, Consistency, and Choice) as a personal leadership operating system for navigating complexity and driving organizational performance.</li><li fr-original-style="" style="box-sizing: inherit;">Develop Clarity in their HR strategy, articulating a compelling &lsquo;why&rsquo; that aligns people, programs, and organizational goals.</li><li fr-original-style="" style="box-sizing: inherit;">Practice Courage as an HR professional, leading through hard conversations, workforce reductions, policy enforcement, and calling out behavior that erodes culture.</li><li fr-original-style="" style="box-sizing: inherit;">Leverage Curiosity to stay ahead of AI integration and evolving workforce roles rather than being caught flat-footed by them.</li><li fr-original-style="" style="box-sizing: inherit;">Build Culture intentionally, moving from reactive culture management to proactive culture architecture that drives retention and engagement.</li><li fr-original-style="" style="box-sizing: inherit;">Create Consistency between stated organizational values and daily manager behavior, closing the trust gap that drives voluntary turnover.</li><li fr-original-style="" style="box-sizing: inherit;">Activate Choice as the decisive pillar, reclaiming agency in a function that often feels reactive, overwhelmed, and undervalued.</li><li fr-original-style="" style="box-sizing: inherit;">Leave with a self-assessment tool (the C-SUITE Leadership Audit) to identify which pillar is the current constraint in their organization and where to act first.</li></ul>ABOUT OUR SPEAKER: Lynell R. Green, MBA, is a Harvard-certified executive leadership strategist, keynote speaker, retired CPA, and Founder &amp; CEO of C-SUITE Mindset, Inc., a premier executive coaching, keynote speaking, and corporate training firm. Her clients include senior leaders at Meta, Netflix, Microsoft, and Hilton. She is a Virtual Speakers Hall of Fame inductee, TEDx speaker (&ldquo;The CEO Mindset is for Everyone&rdquo;), and current President of the National Speakers Association NorCal Chapter. &nbsp;&nbsp; Lynell&#39;s career spans Big 4 accounting, startup IPOs, and global tax strategy before she transitioned fully into coaching and speaking, a path that gives her rare credibility in both the C-suite and the classroom. She holds a Harvard Strategy Certification and MBA, and is the co-author of the leadership book, &ldquo;Grit and Tenacity&rdquo; curated by Cathy Derksen and contributing author of &ldquo;Manage Self, Lead Others&rdquo; by Nina Sunday. &nbsp;&nbsp; She is the creator of the C-SUITE Mindset&trade; Framework. A six-pillar leadership operating system built around Clarity, Courage, Curiosity, Culture, Consistency, and Choice. The framework has been adopted by executives across industries and is the foundation of her forthcoming book, &ldquo;Visionary Discipline: Mastering the Art of Getting Out of Your Own Way&rdquo; (September 2026). &nbsp;&nbsp; Lynell brings a direct, no-nonsense approach to leadership development, grounded in real-world experience, backed by data, and built for the complexity of today&#39;s organizational challenges. &nbsp;&nbsp; Website: <a fr-original-style="" href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.lynellsplace.com%2F&data=05%7C02%7Cbsalyer%40calportland.com%7Cda6a7a4a1c4244768bbc08dee6a56f44%7Ce3a33c9e63d34653a3b846d66c3d4104%7C0%7C0%7C639201795392632011%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=vQotzEgEq9eTwFstggDstP1wc2GcgNOT%2BEOXp3vUfvs%3D&reserved=0" id="isPasted" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">https://www.lynellsplace.com/</a> LinkedIn: <a fr-original-style="" href="//linkedin.com/in/lynellgreen" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">linkedin.com/in/lynellgreen</a>&nbsp; ABOUT OUR SPONSOR:&nbsp; BBSI - Locally-Supported Solutions Built for Every BusinessBBSI is a nationwide PEO that combines local support teams, essential business services, and modern technology to deliver comprehensive workforce management solutions to businesses of every size, stage, and industry. &nbsp;BBSI supports small to midsize businesses, large enterprises, franchises, and professional partners with scalable services and technology that adapt to every stage of growth. BBSI&#39;s service packages start with core service support that can be customized for every client, giving businesses optional, flexible enhancements to support evolving business needs. Our Core Package provides payroll administration, HR consulting, Risk &amp; Safety consulting, Business Strategy, and myBBSI Payroll &amp; HR Portal. Customize your service package with solutions such as Workers Compensation, Health Benefits, 401(k) retirement plan, Talent Acquisitions, Applicant Tracking System, and more. BBSI&#39;s local experts will work with you to create a customized workforce solution that fits your needs. Come see us at our new office location in the River Bluff Building at 364 Knollcrest Dr. Suite 103, Redding, CA 96002 or contact Joshua Littlefield, Area Manger at <a fr-original-style="" href="mailto:Joshua.littlefield@bbsi.com" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">Joshua.littlefield@bbsi.com</a> or (650) 350-2596<a fr-original-style="" href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.bbsi.com%2Flocations%2Fredding&data=05%7C02%7Cbsalyer%40calportland.com%7Cdc5f0517ff4b49e7bde408dee6abaafe%7Ce3a33c9e63d34653a3b846d66c3d4104%7C0%7C0%7C639201822194483623%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=5VIbHPiOO3NCQU2W33Z0KNqzCsVnTC%2Fv3NmB7YnE8qk%3D&reserved=0" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">https://www.bbsi.com/locations/redding</a>

Leading People and Organizations Through Today's Workforce Challenges

ABOUT OUR PROGRAM:&nbsp; This hands-on workshop will teach participants strategies to build and share more interesting and authentic stories blending their own experiences with persuasive storytelling skills to make the messages they communicate more engaging, meaningful, and memorable. Participants will learn how to move beyond facts alone and craft stories that capture attention, build connection, and give audiences a reason to listen. What attendees will learn &mdash; and walk away with: By the end of this workshop, participants will be able to:<ol fr-original-style="text-align: left;" style="text-align: left; width: 100%; box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Identify the structural elements of a persuasive story &mdash; including a clear hook, tension or stakes, and resolution &mdash; and distinguish story-driven communication from fact-based delivery.</li><li fr-original-style="" style="box-sizing: inherit;">Construct an original, personal or professional story using a repeatable framework, ready to use in a real business context (pitch, meeting, presentation, or client conversation).</li><li fr-original-style="" style="box-sizing: inherit;">Apply storytelling techniques to strengthen message retention and emotional connection, including specificity, sensory detail, and strategic pacing.</li><li fr-original-style="" style="box-sizing: inherit;">Adapt story structure to different audiences and settings &mdash; from a two-minute elevator pitch to a longer client presentation &mdash; while keeping the core message intact.</li></ol> Why this matters: For HR professionals: Storytelling is central to onboarding, culture-building, change management, and internal communications. HR often has to make policy, benefits, or organizational change feel human rather than transactional &mdash; a skill directly built in this session. For business owners: Every pitch, every hire, every touchpoint conversation, and every piece of marketing is a story whether or not it&#39;s framed that way. Owners who can tell a compelling story about their business differentiate themselves in crowded markets where competitors often make nearly identical factual claims. ABOUT OUR SPEAKER: <a fr-original-style="" href="https://www.linkedin.com/in/robin-nickel-00b04b23/" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">Robin Nickel</a>, J.D.&nbsp;- Associate Director of Training for US Market Access at AbbVieRobin grew up in Redding, having graduated from Enterprise HS before getting her B.A. in Political Science from Chico State and her J.D. from California Western School of Law in San Diego. After 10 years of practicing civil law at several firms Redding, she took her legal knowledge and skills into the world of big pharma, serving for 9 years in multiple advancing positions at GlaxoSmithKline, and the past 12 years in multiple advancing positions at AbbVie. She is currently an Associate Director of Training for Market Access at AbbVie, and regularly designs and delivers high-level trainings, workshops, and on-boarding programs for mid to senior-level leadership professionals in various training and conference settings. ABOUT OUR SPONSOR:&nbsp; Paylocity&nbsp;&nbsp;Let&#39;s Work Together.&nbsp; It&#39;s our priority to understand your business, where you are and where you&#39;re going, so that the solutions you get are just right. From the just-starting-out local boutique to the rapidly growing multi-location franchise, from brokerage firms to associations, we can tailor a solution that&#39;s the right fit for your needs today and into the future. We know your time is valuable (and in short supply), and you also don&#39;t have a penny to spare for bad decisions, redoing work, or solutions that are just &quot;good enough.&quot; Our flexible offerings evolve at the pace of your business to help you tackle your biggest HR challenges today so you can focus on what matters most &mdash; your people. Joby Gaide, HCM Account Executive&nbsp;<a fr-original-style="" href="mailto:Jgaide@paylocity.com" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">Jgaide@paylocity.com</a>

Storytelling Skills for Executives and Professionals

2026 HR SUMMIT - SPONSORSHIPS

Join Us for the 2026 SHRM Northstate Annual HR Summit The SHRM Northstate Annual HR Summit brings together HR professionals, business leaders, managers, supervisors, and workplace decision-makers from across Northern California for a full day of learning, connection, and practical insight. Last year&rsquo;s Summit welcomed more than 140 attendees and over 20 sponsors and exhibitors&mdash;and this year promises to be even better. Centered on our chapter&rsquo;s mission to Elevate Human Resources, the 2026 Summit will explore The Human Edge in a Changing World and the evolving role of HR and workplace leadership. Throughout the day, attendees will gain timely insights and practical strategies related to leadership, talent strategy, employee engagement, workplace compliance, organizational culture, managing change, and the future of work. This year&rsquo;s program will feature an amazing opening speaker, an equally engaging closing speaker, insights from legal and HR experts, plenty of opportunities for meaningful connection, and a whole lot of fun along the way. Designed for both HR and non-HR professionals, the Summit offers valuable training, fresh perspectives, and real-world tools to help organizations build stronger workplaces, lead and support people more effectively, navigate change with confidence, and create meaningful impact within their organizations and communities. For many attendees, the Summit is also an opportunity to step away from the demands of the day-to-day, connect with peers, exchange ideas, and return to work feeling refreshed, encouraged, and reenergized. HERE IS A GLIMPSE AT OUR SPEAKER LINEUP!&nbsp;<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="text-align: start;" style="text-align: start; box-sizing: inherit;">Opening Keynote - <a fr-original-style="" href="http://www.kassylaborie.com/" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">Kassy La Borie</a> - MORE HUMAN THAN EVER - Showing Up Fully in a Digital World</li><li fr-original-style="text-align: start;" style="text-align: start; box-sizing: inherit;">Legal Expert - <a fr-original-style="" href="https://www.withersworldwide.com/en-gb/people/ann-wicks" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">Ann Wicks</a> - How AI is Transforming the Way People Work and Creating More Risk</li><li fr-original-style="text-align: start;" style="text-align: start; box-sizing: inherit;">Legal Expert - <a fr-original-style="" href="https://www.sullivanattorneys.com/eric-dewames" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">Eric De Wames</a> - Cutting Edge Insights, Trends and Implications for HR and Business in the Future</li><li fr-original-style="text-align: start;" style="text-align: start; box-sizing: inherit;">Closing Speaker - <a fr-original-style="" href="http://www.thestrategichrcoach.com/" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">Reanette Etzler</a>&nbsp;-&nbsp;Driving the Employee Experience in an Era of Digital, Disrupted, and Determined Workplaces</li></ul>For full description of speakers and topics, please visit our website ---&nbsp;<a fr-original-style="" href="https://affiliate.shrm.org/northstate/en/events/2026/october-2026/2026-hr-summit" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">2026 HR SUMMIT</a> We hope you&rsquo;ll join us&mdash;and bring your team!

SHRM Northstate

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Storytelling Skills for Executives and Professionals

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2026 HR SUMMIT - SPONSORSHIPS

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2026 HR SUMMIT

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