Our mission is to honor loss with love, through meaningful outreach, acts of service, inspiring stories and extraordinary wishes. We bring people together to put that love into action, reminding people in some of life's most difficult and defining moments that they are seen, remembered and loved. 

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What began with a simple desire to show up for widows on Valentine's Day has grown into a movement rooted in one belief: when people come together to love others well, love grows.