West Point Parents Club of MA

### Context Profile for West Point Parents Club of MA

#### 1. Organization Mission & Cause
The West Point Parents Club of Massachusetts (WPPC-MA) is dedicated to supporting the families of cadets attending the United States Military Academy at West Point. Their mission is to foster a sense of community among parents and families, provide resources and support, and facilitate communication between families and the academy. They aim to enhance the cadet experience by organizing events and activities that bring families together, ensuring that parents feel connected and informed about their cadets' lives at West Point.

#### 2. Type of Activities
- **Transportation Services**: The club organizes bus transportation for cadets and their guests during major holidays, such as Columbus Day, when many cadets return home.
- **Membership Programs**: They offer membership options that provide discounts on services like bus tickets and access to exclusive events.
- **Community Events**: The club hosts various events throughout the year to engage families and foster community spirit among parents of cadets.
- **Information Dissemination**: Regular updates and reminders are sent to members regarding events, ticket purchases, and other relevant information.

#### 3. Tone of Voice
The tone of the WPPC-MA is friendly, supportive, and informative. The language used is approachable and conveys a sense of community and belonging. Communications are clear and straightforward, aiming to provide essential information without unnecessary complexity. The tone is also slightly formal, reflecting the organization's connection to a military institution while remaining welcoming to families.

#### 4. Emoji Usage
The organization does not prominently use emojis in their communications. Their email campaigns and website content maintain a professional appearance, focusing on clarity and straightforwardness rather than casual or playful elements.

#### 5. Key Facts
- **Founding Information**: Specific founding details are not available on the website, but the club serves as a resource for parents of cadets at West Point.
- **Scale**: The organization has 11 total forms and has conducted 51 email campaigns, indicating active engagement with its community.
- **Impact Metrics**: While specific metrics are not provided, the organization’s activities, such as bus transportation and community events, suggest a significant impact on the families of cadets.
- **Volunteer Information**: The website does not explicitly mention volunteer opportunities, but involvement in club activities may suggest volunteer engagement among parents.

#### 6. Writing Guidelines
- **Clarity and Conciseness**: Communications should be clear and to the point, ensuring that all necessary information is conveyed without overwhelming the reader.
- **Friendly and Supportive Language**: Use a warm and welcoming tone that reflects the community-oriented nature of the organization.
- **Formal Yet Approachable**: Maintain a balance between professionalism and friendliness, suitable for a military-related organization that serves families.
- **Direct Call-to-Actions**: Encourage engagement through clear calls-to-action, especially for events and membership sign-ups.
- **Minimal Use of Emojis**: Stick to a professional format without the use of emojis to maintain the organization’s formal tone.

This context profile serves as a foundational guide for creating personalized and effective content for the West Point Parents Club of Massachusetts, ensuring alignment with their mission, tone, and community engagement strategies.

One way ticket FROM West Point
Friday, December 8, 5:00pm from Johnson Stadium Parking, West Point

Bus Ticket FROM West Point

One way ticket TO West Point
Sunday, December 10, 12pm from Newton @ Newton/Riverside MBTA Station, ~12:45pm from Sturbridge @ 236 Route 15, adjacent to the Mobil station

Bus Ticket TO West Point

The West Point Parents Club of Massachusetts arranges bus transportation for Cadets and Cadet guests between Massachusetts and West Point during holidays when large numbers of Cadets are likely to be coming home. PRICES: Members:  $85.00 one way   Non-Members: $100.00 one way - Members please use your discount codeMEMBERSHIP: To join the Club and receive a discount on your bus fares, <a href="https://wppc-ma.org/membership/">please click here</a>. Please complete your Membership purchase BEFORE buying your Member-rate bus ticket. If you are unsure of your membership status, contact <a href="mailto:wppcma@gmail.com?subject=Message%20for%20Membership%20Coordinator">our Membership Coordinator</a>.CANCELLATIONS AND REFUNDS – If a quota of Cadets is not met by 10 days prior to departure, the bus could be cancelled.  Refunds are only guaranteed if a cancellation is received two weeks prior to the the bus departure.BUS STOP LOCATIONS – There are two stops To and From West Point - Sturbridge and Newton. FROM West Point the bus first stops at Sturbridge and arrives at Newton about 30 minutes later. The Route is reversed for the return to WP.Buses leave WP from Johnson Stadium parking, departure time depends on time of Cadet release. Sturbridge Stop - Exit 1 on Route 84 (236 Route 15, adjacent to the Mobil Station)Newton Stop - Newton/Riverside MBTA Station (303 Grove Street, Newton)

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for purchasing ticket(s) for the Army-Navy Bus.Your electronic ticket is attached.  Enjoy the game and the weekend! Go Army! Beat Navy! WPPC-MA Bus Coordinator

The West Point Parents Club of Massachusetts arranges bus transportation for Cadets and Cadet guests between Massachusetts and West Point during holidays when large numbers of Cadets are likely to be coming home. PRICES: Members:  $85.00 one way   Non-Members: $100.00 one way - Members please use your discount codeMEMBERSHIP: To join the Club and receive a discount on your bus fares, <a href="https://wppc-ma.org/membership/">please click here</a>. Please complete your Membership purchase BEFORE buying your Member-rate bus ticket. If you are unsure of your membership status, contact <a href="mailto:wppcma@gmail.com?subject=Message%20for%20Membership%20Coordinator">our Membership Coordinator</a>.CANCELLATIONS AND REFUNDS – If a quota of Cadets is not met by 10 days prior to departure, the bus could be cancelled.  Refunds are only guaranteed if a cancellation is received two weeks prior to the the bus departure.BUS STOP LOCATIONS – There are two stops To and From West Point - Sturbridge and Newton. FROM West Point the bus first stops at Sturbridge and arrives at Newton about 30 minutes later. The Route is reversed for the return to WP.Buses leave WP from Johnson Stadium parking, departure time depends on time of Cadet release. Sturbridge Stop - Exit 1 on Route 84 (236 Route 15, adjacent to the Mobil Station)Newton Stop - Newton/Riverside MBTA Station (303 Grove Street, Newton)

West Point Parents Club of MA

Army/Navy Bus

Bus Ticket FROM West Point

$100

Bus Ticket TO West Point

$100