Nueva Luz Urban Resource Center

### Context Profile for Nueva Luz Urban Resource Center (NLURC)

1. **Organization Mission & Cause**:
   - **Mission**: Nueva Luz Urban Resource Center is dedicated to providing essential support services to individuals living with HIV/AIDS in Cleveland. Their mission focuses on offering housing, nutrition, and compassionate care to some of the community's most vulnerable residents.
   - **Cause**: The organization aims to combat the challenges faced by those living with HIV/AIDS, emphasizing dignity, stability, and health management through their programs.

2. **Type of Activities**:
   - **Housing Programs**: Providing stable housing for individuals living with HIV/AIDS.
   - **Nutrition Programs**: Offering nutritious meals to those in need.
   - **Emergency Relief Campaigns**: Engaging in fundraising efforts, such as the "Bridge the Gap" campaign, to secure financial support for their services.
   - **Community Engagement**: Encouraging community involvement through donations and advocacy.

3. **Tone of Voice**:
   - The tone of NLURC's communications is **urgent**, **compassionate**, and **inspiring**. They convey a sense of immediacy in their fundraising appeals, emphasizing the critical nature of their services. The language is accessible and friendly, aimed at fostering a community spirit and encouraging support.

4. **Emoji Usage**:
   - Emojis are used sparingly but effectively in their communications, primarily to add warmth and emphasis. For example, the use of the star emoji (🌟) in campaign titles adds a visual appeal and draws attention to their messages. The frequency of emoji usage is low, typically appearing in campaign titles or key messages.

5. **Key Facts**:
   - **Founding Info**: NLURC has been serving the community for 26 years.
   - **Scale**: They have launched multiple fundraising campaigns and email outreach efforts, indicating an active engagement with their supporters.
   - **Impact Metrics**: They aim to raise $26,000 to sustain their services, highlighting the financial needs tied to their operational capacity.
   - **Volunteer Info**: Specific volunteer opportunities are not detailed on the website, but community involvement is encouraged through donations and sharing their campaigns.

6. **Writing Guidelines**:
   - **Style**: Use clear, direct language that conveys urgency and compassion. Highlight the impact of donations and the importance of community support.
   - **Call to Action**: Include strong calls to action, urging readers to donate or share the campaign. Phrases like "Every dollar counts" and "Together, we can continue to be the lifeline" resonate well.
   - **Personalization**: Incorporate personalized greetings in communications, as seen in their thank-you emails, to foster a connection with supporters.
   - **Formatting**: Use bullet points and bold text for key information to enhance readability and engagement.

This context profile serves as a comprehensive guide for generating personalized content for Nueva Luz Urban Resource Center, ensuring that communications align with their mission, tone, and community engagement strategies.

This ticket includes admission to the fundraiser beginning at 7:00p. A light dinner, entertainment, music, and raffles are included. The event is for individuals 18 and up. Street parking only.

General Admission

This ticket includes admission to the VIP reception at 6:00 with appetizers and a signature cocktail. It also includes admission to the main fundraiser beginning at 7:00p with a light dinner, entertainment, music, and a silent auction. The event is for individuals 18 and up. Street parking only.

VIP Reception and General Admission

Quarter-page program ad;
2 Tickets to the VIP reception and main event;
Small logo projected at the event;
Shared Social Media post recognizing sponsorship with other Bronze Sponsors &
Inclusion in thank you post/event literature
Sponsorships are tax-deductible.

Bronze Sponsorship

Half-page program advertisement;
3 Tickets to the VIP reception and main event;
Medium logo projected at the event;
MC Recognition &
Shared Social Media post recognizing sponsorship with other Silver Sponsors
Inclusion in thank you post/event literature
Sponsorships are tax-deductible.

Silver Sponsorship

Half-page program advertisement;
4 Tickets to the VIP reception and main event;
Large logo projected at the event;
MC Recognition;
2 Individual Social Media posts recognizing sponsorship &
Inclusion in thank you post/event literature
Sponsorships are tax-deductible.

Gold Sponsorship

Full-page program advertisement;
5 Tickets to the VIP reception and main event;
Extra Large logo projected at the event;
MC Recognition;
4 Individual Social Media posts recognizing sponsorship &
Inclusion in thank you post/event literature
Sponsorships are tax-deductible.

Platinum Sponsorship

<div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">Come join Nueva Luz Urban Resource Center as we celebrate our 25th anniversary and our silver linings throughout the years!</div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><br /></div><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">Wear something silver and enjoy a sparkling evening of entertainment, commemoration and recognition of those whose impact on our journey has helped light the way! Street parking only!</div>

<p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name</span>,</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Thank you from the bottom of my heart for registering to attend our 25th-anniversary celebration. We look forward to reminiscing with you about all of our silver linings. </p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">📭   at 1615 E 25th St, Cleveland, OH 44114, USA</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-aee2af8a-a68b-470e-b180-757eab5015a6}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date</span></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Kind regards.</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Max Rodas</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p>

<div>Come join Nueva Luz Urban Resource Center as we celebrate our 25th anniversary and our silver linings throughout the years!</div><div><br /></div><div>Wear something silver and enjoy a sparkling evening of entertainment, commemoration and recognition of those whose impact on our journey has helped light the way! Street parking only!</div>

Nueva Luz Urban Resource Center

NLURC's 25th Anniversary: "Our Silver Linings"

1615 E 25th St

General Admission

$75

VIP Reception and General Admission

$125

Bronze Sponsorship

$1,000

Silver Sponsorship

$2,500

Gold Sponsorship

$5,000

Platinum Sponsorship

$10,000

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