American Cancer Society - Northeast Region

### Context Profile for American Cancer Society - Northeast Region

#### 1. Organization Mission & Cause
The American Cancer Society (ACS) is dedicated to eliminating cancer as a major health problem. Their mission is to save lives, celebrate lives, and lead the fight for a world without cancer. They provide support through research, education, advocacy, and patient services, aiming to improve the quality of life for cancer patients and their families.

#### 2. Type of Activities
- **Events**: ACS organizes various events, including the "Tribute of Light Celebration," which honors loved ones affected by cancer. Participants can dedicate tributes and engage in a ceremony.
- **Fundraising Campaigns**: They run multiple fundraising initiatives to support their mission, including community walks, galas, and online donation drives.
- **Community Programs**: ACS offers programs that provide resources and support for patients and caregivers, including transportation services, educational workshops, and support groups.

#### 3. Tone of Voice
The tone of voice used by ACS is **inspiring**, **supportive**, and **compassionate**. Their communications aim to uplift and motivate individuals affected by cancer while fostering a sense of community and hope. The language is often formal yet accessible, creating a welcoming atmosphere for all.

#### 4. Emoji Usage
The American Cancer Society does not appear to use emojis in their official communications, maintaining a more traditional and professional tone in their messaging.

#### 5. Key Facts
- **Founding Info**: The American Cancer Society was founded in 1913.
- **Scale**: The Northeast Region is part of a larger national organization with a significant presence across the United States.
- **Impact Metrics**: ACS has contributed to a decline in cancer mortality rates and funds numerous research projects aimed at cancer prevention and treatment.
- **Volunteer Info**: ACS relies heavily on volunteers for events and programs, encouraging community involvement and support.

#### 6. Writing Guidelines
- **Style**: Use a compassionate and encouraging tone, focusing on community support and empowerment.
- **Language**: Avoid jargon; use clear and straightforward language to ensure accessibility.
- **Structure**: Use headings and bullet points for easy readability. Include calls to action that inspire participation and support.
- **Personalization**: Incorporate personal stories and testimonials to connect emotionally with the audience.

This context profile should serve as a foundation for generating personalized and effective content for the American Cancer Society - Northeast Region.

Single (1) Butterfly

Seven (7) Butterflies

**ONLINE PRE SALES ARE NOW CLOSED** A limited number of butterflies will be available for sale at the UPMC team site at Relay For Life on June 8th at the Mt. Lebanon High School.  Help support the the Relay For Life of Mt. Lebanon on Saturday, June 8th with a purchase of a butterfly that you will be able to release yourself alongside others at the event! The butterfly release is sponsored and hosted by the St. Clair Hospital Cancer Center UPMC Hillman Cancer Center Relay team! Additional butterflies may also be purchased at the event while supplies last. Money raised helps the American Cancer Society further their vision to end cancer as weknow it, for everyone! Single (1) butterfly $5 donationSeven (7) butterflies $30 donation When is the butterfly release? June 8th, 2024 - 3:00pm at Mt. Lebanon High School stadium Please email questions to Sarah Magilson at <a href="mailto:sjmagilson@comcast.net" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">sjmagilson@comcast.net</a>.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you from the bottom of our hearts for ordering butterflies for our event and supporting our cause. This fundraiser greatly helps our mission. If you would like to contribute further, contact us to become a volunteer or consider talking to your friends about our cause! Doni Matrone - American Cancer Society staffdoni.matrone@cancer.org

**ONLINE PRE SALES ARE NOW CLOSED** A limited number of butterflies will be available for sale at the UPMC team site at Relay For Life on June 8th at the Mt. Lebanon High School.  Help support the the Relay For Life of Mt. Lebanon on Saturday, June 8th with a purchase of a butterfly that you will be able to release yourself alongside others at the event! The butterfly release is sponsored and hosted by the St. Clair Hospital Cancer Center UPMC Hillman Cancer Center Relay team! Additional butterflies may also be purchased at the event while supplies last. Money raised helps the American Cancer Society further their vision to end cancer as weknow it, for everyone! Single (1) butterfly $5 donationSeven (7) butterflies $30 donation When is the butterfly release? June 8th, 2024 - 3:00pm at Mt. Lebanon High School stadium Please email questions to Sarah Magilson at <a href="mailto:sjmagilson@comcast.net">sjmagilson@comcast.net</a>.

American Cancer Society - Northeast Region

Butterfly Release Fundraiser - 2024 Relay For Life of Mt. Lebanon

155 Cochran Rd

Add a donation for American Cancer Society - Northeast Region

Single (1) Butterfly

$5

Seven (7) Butterflies

$30