San Marcos Texas Community Radio Association

### Context Profile for San Marcos Texas Community Radio Association (KZSM)

1. **Organization Mission & Cause:**
   - **Mission Statement:** KZSM 104.1 aims to provide a platform for diverse voices and promote local culture through music and public affairs programming. Their mission emphasizes community engagement and the importance of local broadcasting.
   - **Cause:** The organization focuses on raising funds to support its broadcasting capabilities, including the transition to a new transmitter and antenna to enhance its reach and reliability.

2. **Type of Activities:**
   - **Fundraising Campaigns:** The current campaign, "Power The Tower," seeks to raise approximately $12,000 for new transmitting equipment and installation costs.
   - **Community Programs:** KZSM engages in various community-focused programs, including music shows and public affairs discussions that reflect local culture and issues.
   - **Events:** While specific events are not detailed on the website, the organization likely hosts community events to promote local artists and engage listeners.

3. **Tone of Voice:**
   - The tone is **friendly, inspiring, and community-oriented**. Communications often express gratitude and emphasize the impact of listener support. The language is accessible, aiming to connect with a broad audience while encouraging participation and donations.

4. **Emoji Usage:**
   - Emojis are used sparingly but effectively in campaign materials, such as the star emoji (🌟) in the "Power The Tower" campaign. This suggests a friendly and approachable tone, likely to resonate with a younger audience or those engaged with social media.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not found on the website, but KZSM is a community radio station serving the San Marcos area.
   - **Scale:** The organization has 27 forms and has sent out 22 email campaigns, indicating active engagement with its audience.
   - **Impact Metrics:** The current fundraising goal is $12,000, which highlights the financial needs and operational scale of the organization.
   - **Volunteer Info:** While specific volunteer information was not detailed, community radio stations typically rely on volunteer support for programming and operations.

6. **Writing Guidelines:**
   - **Style:** Use a conversational and engaging style that reflects community values. Incorporate gratitude and urgency in calls to action.
   - **Structure:** Keep communications clear and concise, with a focus on the impact of contributions. Use headings and bullet points where appropriate to enhance readability.
   - **Emojis:** Use emojis to add warmth and friendliness, but ensure they align with the context and message.
   - **Calls to Action:** Clearly state the purpose of the communication, whether it’s to donate, volunteer, or participate in events, and emphasize the positive impact of the audience's involvement.

This context profile serves as a comprehensive guide for generating personalized content for KZSM, ensuring alignment with their mission, tone, and community engagement strategies.

General Admission to the First Annual San Marcos Music Awards (Includes 5 food / drink tickets).

General admission

SMMA Members receive a 10% discount on their General Admission Tickets for the First Annual San Marcos Music Awards. (Includes 5 food / drink tickets).

SMMA Members General Admission

VIP Access to the First Annual San Marcos Music Awards Ceremony including access to the VIP Area with Food & Drinks, Meet & Greet with Performers & Presenters, VIP Gift Bag, & Preferred Seating for the Awards Presentations. (Includes 15 food / drink tickets).

SMMA Members receive a 10% discount on their VIP Tickets for the First Annual San Marcos Music Awards.
VIP Access to the First Annual San Marcos Music Awards Ceremony including access to the VIP Area with Food & Drinks, Meet & Greet with Performers & Presenters, VIP Gift Bag, & Preferred Seating for the Awards Presentations. (Includes 15 food / drink tickets).

SMMA Members VIP

(5) tickets for additional food and beverage.

Drink & Food

<p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">104.1 FM <a>KZSM.org and</a> the Price Center Present the inaugural San Marcos Music Awards Ceremony in Downtown San Marcos. Red Carpet event, vendors, live performances, raffles, VIP packages and more. Become a part of San Marvelous History!    </p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><div style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;font-family:calibri, helvetica, sans-serif;font-size:13pt;color:rgb(0, 0, 0);box-sizing:inherit">Red Carpet begins 5:45PM</div><div style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;font-family:calibri, helvetica, sans-serif;font-size:13pt;color:rgb(0, 0, 0);box-sizing:inherit">Awards Ceremony begins 7PM</div><div style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;font-family:calibri, helvetica, sans-serif;font-size:13pt;color:rgb(0, 0, 0);box-sizing:inherit">5 tickets for food and beverage included.</div>

<p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name</span>,</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Thank you from the bottom of my heart for supporting the San Marcos Music Scene! We truly couldn't do this without you. </p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Join us January 26th 2024 at the Price Center in downtown San Marvelous, TX 78666 </p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">📭   at 222 W San Antonio St, San Marcos, TX 78666, US</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Kind regards.</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">San Marcos Music Awards Sub-Committie</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">KZSM Radio</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">kzsmsanmarcos@gmail.com</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">5126677322</p>

<p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">104.1 FM <a>KZSM.org and</a> the Price Center Present the inaugural San Marcos Music Awards Ceremony in Downtown San Marcos. Red Carpet event, vendors, live performances, raffles, VIP packages and more. Become a part of San Marvelous History!    </p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"><br /></p><div>Red Carpet begins 5:45PM</div><div>Awards Ceremony begins 7PM</div><div>5 tickets for food and beverage included.</div>

San Marcos Texas Community Radio Association

Inaugural San Marcos Music Awards (SMMA)

222 W San Antonio St

General admission

$20

SMMA Members General Admission

$18

VIP

$100

SMMA Members VIP

$90

Drink & Food

$5

Add a donation for San Marcos Texas Community Radio Association