7/20 Memorial Foundation

### Context Profile for 7/20 Memorial Foundation

1. **Organization Mission & Cause**:
   The 7/20 Memorial Foundation is dedicated to honoring the victims and survivors of the July 20, 2012, theater tragedy in Aurora, Colorado. Their mission is to promote hope, healing, and community through remembrance events and support for those affected by similar tragedies. They emphasize the importance of love and resilience in the face of adversity, aiming to create a lasting impact through initiatives like the Paper Crane Peace Project, which fosters peace and healing.

2. **Type of Activities**:
   - **Remembrance Events**: Organizing events to honor the victims and provide a space for healing.
   - **Community Support**: Offering resources and support to survivors and communities affected by violence.
   - **Paper Crane Peace Project**: A specific initiative aimed at promoting peace and healing through the symbolic act of creating paper cranes.

3. **Tone of Voice**:
   The tone of the 7/20 Memorial Foundation is **inspiring**, **hopeful**, and **supportive**. Their communications are designed to evoke a sense of community and resilience, using language that is both **friendly** and **empathetic**. The emphasis is on healing and togetherness, making their messaging accessible and uplifting.

4. **Emoji Usage**:
   The website does not prominently feature emojis in its content. However, if they are used in email communications or social media, they would likely align with the themes of hope and community (e.g., 🌈, ❤️, 🕊️). The absence of emojis on the website suggests a preference for a more formal presentation in official communications.

5. **Key Facts**:
   - **Founding Info**: Established in response to the July 20, 2012 tragedy.
   - **Scale**: The organization has a modest scale with 5 total forms and 19 email campaigns indicating active engagement with their community.
   - **Impact Metrics**: Specific metrics are not detailed on the website, but their impact is reflected in the support provided to survivors and the community through remembrance and healing initiatives.
   - **Volunteer Info**: The website encourages community involvement, though specific volunteer opportunities or metrics are not explicitly stated.

6. **Writing Guidelines**:
   - Use **inspiring and hopeful language** that emphasizes community and healing.
   - Maintain a **friendly and approachable tone** while ensuring professionalism.
   - Focus on **storytelling** that highlights personal experiences and the impact of the foundation’s work.
   - Avoid overly formal language; instead, opt for a conversational style that invites engagement.
   - Ensure clarity and accessibility in all communications, making it easy for readers to understand the mission and how they can contribute.

This context profile provides a comprehensive overview of the 7/20 Memorial Foundation, enabling AI assistants to generate personalized and relevant content that resonates with the organization’s mission and audience.

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Hi First name, Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. heather dearman hdearman@auroragov.org

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7/20 Memorial Foundation

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