Montana Association of the Deaf

### Context Profile for Montana Association of the Deaf

1. **Organization Mission & Cause**:
   - The Montana Association of the Deaf (MAD) is dedicated to advocating for the rights and needs of Deaf and hard-of-hearing individuals in Montana. Their mission emphasizes promoting accessibility, education, and community engagement to empower Deaf individuals and ensure their voices are heard. They aim to foster a sense of community among Deaf individuals and support their inclusion in all aspects of society.

2. **Type of Activities**:
   - MAD engages in various activities including:
     - **Advocacy**: Lobbying for policies that benefit the Deaf community.
     - **Community Programs**: Organizing events and workshops to educate the public and promote Deaf culture.
     - **Fundraising Campaigns**: Hosting events like the "MAD Silent and Live Auction" to raise funds for their initiatives.
     - **Resource Distribution**: Providing information and resources to Deaf individuals and their families.

3. **Tone of Voice**:
   - The tone of the website is **friendly**, **supportive**, and **inclusive**. It aims to create a welcoming atmosphere for Deaf individuals and their allies. The language used is accessible and straightforward, reflecting a community-oriented approach that encourages participation and engagement.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, in their email communications, they may use emojis sparingly to convey warmth and friendliness, particularly in thank-you messages and community announcements.

5. **Key Facts**:
   - **Founding Info**: The specific founding date is not mentioned on the website, but the organization has a longstanding history of advocacy in Montana.
   - **Scale**: The organization operates at a state level, focusing on the needs of the Deaf community across Montana.
   - **Impact Metrics**: While specific metrics are not detailed, the organization highlights its efforts in advocacy and community engagement, suggesting a positive impact on the lives of Deaf individuals in the state.
   - **Volunteer Info**: There is an emphasis on community involvement, with opportunities for volunteers to participate in events and advocacy efforts.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and inclusive tone that resonates with the Deaf community and their allies. Avoid overly technical language; instead, focus on clarity and accessibility.
   - **Content Structure**: Use headings and bullet points to organize information clearly. Ensure that any calls to action are prominent and easy to understand.
   - **Engagement**: Incorporate personal stories or testimonials when possible to illustrate the impact of the organization’s work.
   - **Visuals**: When applicable, include images or graphics that represent the Deaf community and their culture, ensuring they are captioned for accessibility.

This context profile should guide the creation of personalized and effective content for the Montana Association of the Deaf, aligning with their mission and engaging their audience effectively.

Hi First name, Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. MAD Conference 2025 Montana Association of the Deaf montanadeaf@gmail.com