St George Dance Company

### Context Profile for St George Dance Company

1. **Organization Mission & Cause:**
   - **Mission:** St George Dance Company aims to enrich the community through the art of dance, providing opportunities for both performers and audiences to engage with diverse dance forms. They focus on creating innovative performances that blend traditional ballet with contemporary themes.
   - **Cause:** The organization emphasizes the importance of dance as a means of expression and community connection, aiming to inspire creativity and appreciation for the arts.

2. **Type of Activities:**
   - **Performances:** The company hosts various performances, including their recent production "Casecracker: Swan Lake," which combines elements of ballet with a unique narrative twist.
   - **Community Engagement:** They conduct outreach programs and workshops to involve the community in dance, making the art form accessible to a wider audience.
   - **Fundraising Campaigns:** Regular fundraising events are organized to support their productions and community programs, enhancing their operational sustainability.

3. **Tone of Voice:**
   - The tone of the St George Dance Company is **friendly**, **engaging**, and **inspiring**. Their communications often include playful language and a sense of urgency to encourage participation and support. The use of direct address (e.g., "YOU") creates an inclusive atmosphere, inviting the audience to be part of the experience.

4. **Emoji Usage:**
   - The website and email communications do not prominently feature emojis. Their content is primarily text-based, focusing on clear and professional language to convey their messages.

5. **Key Facts:**
   - **Founding Info:** The specific founding year is not mentioned on the website, but the organization has established itself as a significant cultural entity in St. George, Utah.
   - **Scale:** The company has produced multiple performances and engages with the community through various outreach programs.
   - **Impact Metrics:** While specific metrics are not detailed, the company highlights its commitment to community engagement and the arts, suggesting a positive impact on local culture.
   - **Volunteer Info:** There is no specific volunteer information available on the website, but the organization likely relies on community support for events and performances.

6. **Writing Guidelines:**
   - **Style:** Use a conversational and inviting tone that resonates with a broad audience. Incorporate engaging narratives that draw readers into the dance experience.
   - **Structure:** Keep communications clear and organized, using headings and bullet points where appropriate to enhance readability.
   - **Call to Action:** Include strong calls to action that encourage ticket purchases, donations, or participation in events.
   - **Personalization:** Utilize personalized greetings in emails to foster a connection with the audience (e.g., using the recipient's first name).

This context profile serves as a foundation for creating tailored content that aligns with the St George Dance Company's mission, activities, and audience engagement strategies.

LXCL:To be included in the Playbill for Fall 2025 Production of Casecracker: Swan Lake. Premium ad space - 3rd Page of digital playbill, Full Page Ad, 2 Comp tickets to the show. Includes ad on foyer and preshow display. Pixel Dimension: Playbill Dimensions: 1080 wide x 1920 high Foyer/Projection Display: 1920 wide x 1080 high

Premium Ad Space - 3rd Page - Full page ad

LXCL:To be included in the Playbill for Fall 2025 Production of Casecracker: Swan Lake. Full Page Ad in digital playbill, 2 Comp tickets to the show. Includes ad on foyer and preshow display. Pixel Dimensions: Playbill Dimensions: 1080 wide x 1920 high Foyer/Projection Display: 1920 wide x 1080 high

Full Page Ad

LXCL:To be included in the Playbill for Fall 2025 Production of Casecracker: Swan Lake. Half page ad in digital playbill, 1 Comp ticket to show Dimensions: 960 pixels high x 1080 pixels wide

Half Page Ad – Image Only

<span fr-original-style="font-size:15pt;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit;" style="font-size:15pt;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit;">Why advertise with St George Dance Company:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Reach as many as 1300 people in 5 nights</li><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Support the arts in Southern Utah</li><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Keep it local &ndash; help us promote local businesses in our community</li><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Keep professional level dance a thriving art form in Southern Utah</li><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);">Get Complimentary tickets - depending on ad package.</li></ul> <span fr-original-style="font-size:11pt;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit;" style="font-size:11pt;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit;">&nbsp;<span fr-original-style="font-size:15pt;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit;" style="font-size:15pt;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit;">What your purchase goes toward:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Production Costs<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Theater and rehearsal spaces</li><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Costumes</li><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Sets</li><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Lighting Design and Sound Engineering</li></ul></li><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Choreographer fees</li><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Dancer stipends</li><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);">K<span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">eep ticket prices down</li><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Community Outreach<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Community Classes</li><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Free Community Night</li><li fr-original-style="box-sizing:inherit;color:rgb(0, 0, 0);" style="box-sizing:inherit;color:rgb(0, 0, 0);"><span fr-original-style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;" style="font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Master Classes</li></ul></li></ul>

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for purchasing ad space for our upcoming show. Your support is very much appreciated. Please email the required files to sarah@stgeorgedance.com. If applicable, we will email your complimentary ticket(s) to the provided email address within 2 business days. Attached is our ad requirements and guidelines. Feel free to contact us with any questions or concerns. Kind regards. Sarah ReynoldsExecutive Directorsarah@stgeorgedance.com435-256-5001

Why advertise with St George Dance Company:<ul><li>Reach as many as 1300 people in 5 nights</li><li>Support the arts in Southern Utah</li><li>Keep it local – help us promote local businesses in our community</li><li>Keep professional level dance a thriving art form in Southern Utah</li><li>Get Complimentary tickets - depending on ad package.</li></ul>  What your purchase goes toward:<ul><li>Production Costs<ul><li>Theater and rehearsal spaces</li><li>Costumes</li><li>Sets</li><li>Lighting Design and Sound Engineering</li></ul></li><li>Choreographer fees</li><li>Dancer stipends</li><li>Keep ticket prices down</li><li>Community Outreach<ul><li>Community Classes</li><li>Free Community Night</li><li>Master Classes</li></ul></li></ul>

St George Dance Company

Playbill Ad Space

Premium Ad Space - 3rd Page - Full page ad

$175

Full Page Ad

$100

Half Page Ad – Image Only

$75

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