Yes, And...eXercise!

### Context Profile for Yes, And...eXercise!

1. **Organization Mission & Cause**:
   - **Mission**: Yes, And...eXercise! is dedicated to improving the quality of life for individuals affected by Parkinson's disease (PD) through innovative psychosocial interventions that leverage improvisation and storytelling. Their goal is to raise awareness, foster community, and ultimately find a cure for PD.
   - **Cause**: The organization focuses on empowering the PD community by encouraging storytelling and sharing personal experiences to highlight the challenges and triumphs faced by those living with the disease. They aim to change the narrative around PD, emphasizing that individuals deserve a fulfilling life beyond just hope for a cure.

2. **Type of Activities**:
   - **Events**: The organization hosts various events, including film screenings from their documentary series about living with PD, interactive presentations, and fundraising showcases.
   - **Fundraising Campaigns**: Recent campaigns include the "Boys of Summer: Third Base," which is part of a documentary series that chronicles the founder's family journey with PD.
   - **Community Programs**: They offer workshops and programs that utilize improvisation techniques to enhance confidence, creativity, and communication skills among participants.

3. **Tone of Voice**:
   - The tone is **inspiring**, **friendly**, and **conversational**. The language used is accessible and warm, aiming to connect emotionally with the audience. Phrases like "let's change the PD story" and "celebration and a call to adventure" reflect a hopeful and motivating tone.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains professional and heartfelt without relying on emojis to convey emotion.

5. **Key Facts**:
   - **Founding Info**: The organization was founded as a response to the founder's father's diagnosis with PD in 2001, aiming to create a supportive community and raise awareness through storytelling.
   - **Scale**: The organization has conducted 53 total forms and sent out 16 email campaigns, indicating active engagement with their audience.
   - **Impact Metrics**: The documentary series has reached audiences at film festivals, with the first film playing to over 500 attendees at the Phoenix Film Festival.
   - **Volunteer Info**: Specific volunteer information is not detailed on the website, but the community aspect suggests opportunities for involvement.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and approachable style. Aim for clarity and emotional resonance in the language. 
   - **Structure**: Keep sentences concise and engaging. Use personal anecdotes and stories to illustrate points, as this aligns with their mission of storytelling.
   - **Call to Action**: Encourage readers to share their stories and participate in events, emphasizing community and connection.
   - **Emotional Appeal**: Highlight the human experience of living with PD, focusing on both struggles and triumphs to inspire hope and action.

This context profile serves as a guide for generating personalized content that aligns with the mission and values of Yes, And...eXercise!, ensuring that communications resonate with their audience and effectively promote their cause.

Please contact me directly (yesandexercise@gmail.com) if you're ordering a book outside the US to determine cost of shipping.

Price per book (if you need shipping to US, please add $10)

<span fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(32, 33, 36); color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.666667px; background-color: rgb(255, 255, 255); float: none; display: inline !important;" style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(32, 33, 36);color:rgb(32, 33, 36);font-family:docs-Roboto;font-size:14.666667px;background-color:rgb(255, 255, 255);float:none;display:inline !important;box-sizing:inherit">Thank you so much for your interest in my book, Acceptance: A Hero's Journey through Parkinson's and a PhD.  This is a limited run of this book - there will be only 500 copies. The cost is $25 per book, plus $10 shipping. Your order will be confirmed when you place your payment here.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name , Thank you so much for ordering your book and supporting the ongoing journey to live our best with Parkinson's disease. Your purchase greatly helps our mission. If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Robert Cochrane, PhDyesandexercise@gmail.com

Thank you so much for your interest in my book, Acceptance: A Hero's Journey through Parkinson's and a PhD.  This is a limited run of this book - there will be only 500 copies. The cost is $25 per book, plus $10 shipping. Your order will be confirmed when you place your payment here.

Yes, And...eXercise!

Acceptance: A Hero's Journey through Parkinson's and a PhD

Price per book (if you need shipping to US, please add $10)

$25

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