Montana Athletic Trainers’ Association

### Context Profile for Montana Athletic Trainers’ Association (MTATA)

#### 1. Organization Mission & Cause
The Montana Athletic Trainers’ Association (MTATA) is dedicated to advancing the profession of athletic training in Montana. Their mission focuses on promoting the health and safety of athletes through education, advocacy, and the establishment of professional standards. They aim to enhance the quality of care provided by athletic trainers and to foster a community of professionals committed to the athletic training profession.

#### 2. Type of Activities
- **Annual Conferences**: MTATA hosts an annual state meeting and conference, which serves as a platform for education and networking among athletic trainers.
- **Fundraising Events**: The organization conducts various fundraising activities, such as the "MTATA Golf Tournament," where participants can purchase extras like mulligans to enhance their experience.
- **Educational Programs**: They provide resources and continuing education opportunities for athletic trainers to stay updated with best practices and advancements in the field.

#### 3. Tone of Voice
The tone of voice used by MTATA is friendly, professional, and supportive. Their communications reflect a sense of community and collaboration among athletic trainers. The language is clear and direct, aimed at providing information while encouraging participation and engagement.

#### 4. Emoji Usage
MTATA utilizes emojis sparingly in their communications. For instance, they used a location pin emoji (📍) in their recent email campaign to highlight the venue of their conference. This suggests a casual yet informative approach, aiming to make the content more engaging without overwhelming the reader with excessive emoji use.

#### 5. Key Facts
- **Founding Information**: Specific founding details were not available on the website, but the organization is well-established within the state of Montana.
- **Scale**: The organization has a total of 12 forms and has conducted 4 email campaigns, indicating active engagement with their audience.
- **Impact Metrics**: While specific metrics were not detailed on the website, their focus on education and community suggests a commitment to improving the standards and practices of athletic training in Montana.
- **Volunteer Information**: The website encourages involvement from members, indicating opportunities for volunteering and participation in events.

#### 6. Writing Guidelines
- **Clarity and Conciseness**: Communications should be straightforward, avoiding jargon unless necessary for the audience.
- **Engagement**: Use a friendly and inviting tone to encourage participation in events and programs.
- **Professionalism**: Maintain a professional demeanor while being approachable, reflecting the organization's commitment to the athletic training profession.
- **Use of Personalization**: Incorporate personalization in emails (e.g., using the recipient's first name) to enhance engagement.
- **Occasional Emoji Use**: Use emojis to add a friendly touch, but keep it minimal to maintain professionalism.

This context profile serves as a foundation for generating personalized and effective content for the Montana Athletic Trainers’ Association, ensuring alignment with their mission, tone, and audience engagement strategies.

This includes 7 CEUs and buffet lunch on Friday

Certified Athletic Trainer

Student

<p fr-original-style='margin: 0px; padding: 0px; box-sizing: border-box; font-size: 16px; line-height: 1.5rem; color: rgb(111, 114, 135); font-family: "Neue Plak", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", Helvetica, Tahoma, Arial, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;' id="isPasted" style='margin: 0px; padding: 0px; box-sizing: border-box; font-size: 16px; line-height: 1.5rem; color: rgb(111, 114, 135); font-family: "Neue Plak", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", Helvetica, Tahoma, Arial, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1745589184/wysiwyg/flsfgirw8muexp1okgfh.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"> Welcome to the 2025 Montana Athletic Trainers&#39; Association Annual State Meeting! <p fr-original-style='margin: 0px; padding: 10px 0px 0px; box-sizing: border-box; font-size: 16px; line-height: 1.5rem; color: rgb(111, 114, 135); font-family: "Neue Plak", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", Helvetica, Tahoma, Arial, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;' style='margin: 0px; padding: 10px 0px 0px; box-sizing: border-box; font-size: 16px; line-height: 1.5rem; color: rgb(111, 114, 135); font-family: "Neue Plak", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", Helvetica, Tahoma, Arial, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Join us in person at the Fairmont Hot Springs Resort for a day filled with networking, education, and fun. This event is a great opportunity to connect with fellow athletic trainers from across the state and learn about the latest trends in sports medicine.<p fr-original-style='margin: 0px; padding: 10px 0px 0px; box-sizing: border-box; font-size: 16px; line-height: 1.5rem; color: rgb(111, 114, 135); font-family: "Neue Plak", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", Helvetica, Tahoma, Arial, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;' style='margin: 0px; padding: 10px 0px 0px; box-sizing: border-box; font-size: 16px; line-height: 1.5rem; color: rgb(111, 114, 135); font-family: "Neue Plak", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", Helvetica, Tahoma, Arial, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Don&#39;t miss out on this chance to enhance your skills, earn CEUs, and enjoy the company of your colleagues. We can&#39;t wait to see you there!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for the 2025 Annual MTATA State Meeting &amp; Conference. We can&#39;t wait to see you at Fairmont! Don&#39;t forget about the MTATA 2-person scramble golf tournament on Thursday 6/12 at 5pm. Extend the weekend fun and sign up now! Thank you , MTATA Executive Council &amp; State Meeting Planning Committee

<p style="margin:0px;padding:0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1745589184/wysiwyg/flsfgirw8muexp1okgfh.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> Welcome to the 2025 Montana Athletic Trainers' Association Annual State Meeting! <p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Join us in person at the Fairmont Hot Springs Resort for a day filled with networking, education, and fun. This event is a great opportunity to connect with fellow athletic trainers from across the state and learn about the latest trends in sports medicine.<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Don't miss out on this chance to enhance your skills, earn CEUs, and enjoy the company of your colleagues. We can't wait to see you there!

Montana Athletic Trainers’ Association

2025 MTATA State Meeting and Conference

1500 Fairmont Rd

Certified Athletic Trainer

$85

Student

$70

Add a donation for Montana Athletic Trainers’ Association