Austin Blacks Rugby

### Context Profile for Austin Blacks Rugby

#### 1. Organization Mission & Cause
Austin Blacks Rugby is dedicated to promoting the sport of rugby within the Austin community, particularly among youth. Their mission is to foster teamwork, discipline, and a sense of community through rugby, providing a safe and supportive environment for young athletes to develop their skills and character. The organization emphasizes inclusivity and aims to build a lasting tradition of rugby in Austin.

#### 2. Type of Activities
- **Youth Rugby Programs**: The primary focus is on youth rugby, with annual registration for players.
- **Fundraising Campaigns**: They actively seek donations to support their programs, especially as they are in their inaugural year.
- **Community Engagement**: Events like golf tournaments (as indicated in their email campaigns) are organized to engage the community and raise funds.

#### 3. Tone of Voice
The tone of voice used by Austin Blacks Rugby is:
- **Friendly and Inviting**: The language is warm and welcoming, aiming to create a sense of belonging.
- **Encouraging and Supportive**: They express excitement about youth participation and emphasize community support.
- **Professional yet Casual**: While maintaining professionalism, the tone is approachable, making it easy for families and potential donors to connect with the organization.

#### 4. Emoji Usage
The organization uses emojis in their communications, particularly in email campaigns. For example, the recent campaign titled "⛳️ Tee it up for the Austin Blacks! ⛳️" includes golf emojis, suggesting they use emojis to add a playful and engaging element to their messaging. The frequency appears to be moderate, primarily in email communications to draw attention to specific themes or events.

#### 5. Key Facts
- **Founding Info**: The organization is newly established, focusing on youth rugby.
- **Scale**: They currently have 20 forms and have conducted 7 email campaigns.
- **Impact Metrics**: While specific metrics are not detailed on the website, they emphasize the importance of community support and donations for program success.
- **Volunteer Info**: The website suggests a welcoming approach to community involvement, though specific volunteer opportunities are not explicitly mentioned.

#### 6. Writing Guidelines
- **Use Friendly and Inviting Language**: Maintain a warm tone that encourages participation and community involvement.
- **Highlight Community and Teamwork**: Emphasize the values of teamwork, discipline, and community support in all communications.
- **Incorporate Calls to Action**: Encourage donations and participation with clear, actionable language.
- **Utilize Emojis Sparingly**: Use emojis to enhance engagement in email communications, particularly for events or campaigns.
- **Keep Content Clear and Concise**: Ensure that messages are easy to read and understand, especially for families and potential donors.

This context profile should guide the creation of personalized and effective content for Austin Blacks Rugby, aligning with their mission and engaging their community effectively.

Full Weekend

Friday Only

Saturday Only

Sunday Only

<div style="margin:0px;overflow-wrap:break-word;font-family:system-ui, -apple-system, &quot;system-ui&quot;, &quot;.SFNSText-Regular&quot;, sans-serif;color:rgb(5, 5, 5);font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">The 2024 USA Club Rugby National Championships will be held May 17-19 at Round Rock Multipurpose Complex outside of Austin, Texas.</div><div style="margin:0.5em 0px 0px;overflow-wrap:break-word;font-family:system-ui, -apple-system, &quot;system-ui&quot;, &quot;.SFNSText-Regular&quot;, sans-serif;color:rgb(5, 5, 5);font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">Men’s and women’s Division 1 and Division 2 and men’s Division 3 Super Regional champions will qualify for championships. <strong style="font-weight:700;box-sizing:inherit">Games kick off on Friday at 1 pm.</strong></div><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">To stay up to date on the latest information, join our Facebook Event <a href="https://www.facebook.com/events/415951181195031?active_tab=about" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">here</a>.</p>

<p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> ,</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">On behalf of USA Rugby and the Austin Blacks Rugby Club, we'd like to thank you for joining us at the 2024 USA Club Rugby National Championships.</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Please see attached for your tickets to show at the gate. </p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">We look forward to seeing you for a wonderful weekend of club rugby! </p>

<div>The 2024 USA Club Rugby National Championships will be held May 17-19 at Round Rock Multipurpose Complex outside of Austin, Texas.</div><div>Men’s and women’s Division 1 and Division 2 and men’s Division 3 Super Regional champions will qualify for championships. <strong>Games kick off on Friday at 1 pm.</strong></div><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">To stay up to date on the latest information, join our Facebook Event <a href="https://www.facebook.com/events/415951181195031?active_tab=about" target="_blank">here</a>.</p>

Austin Blacks Rugby

2024 USA Club Rugby National Championships

2001 North Kenney Fort Blvd

Full Weekend

$25

Friday Only

$10

Saturday Only

$10

Sunday Only

$10