Otsego County Conservation Assn Inc

### Context Profile for Otsego County Conservation Association Inc (OCCA)

#### 1. Organization Mission & Cause
The Otsego County Conservation Association (OCCA) is dedicated to protecting the natural resources of Otsego County and promoting sustainable practices. Their mission emphasizes conservation, education, and advocacy to foster a healthy environment for current and future generations. They aim to engage the community in environmental stewardship and raise awareness about local ecological issues.

#### 2. Type of Activities
OCCA engages in a variety of activities, including:
- **Membership Programs**: They offer a revitalized membership program that provides exclusive access to events, workshops, and member-only programs.
- **Community Events**: Regularly scheduled events, such as snowshoe walks and meet-and-greet gatherings, are organized to foster community engagement.
- **Educational Workshops**: They conduct workshops aimed at educating the public about conservation practices and local environmental issues.
- **Advocacy Campaigns**: OCCA actively participates in advocacy efforts to promote environmental policies and practices that benefit the community and the ecosystem.

#### 3. Tone of Voice
The tone of voice used by OCCA is:
- **Friendly and Inviting**: The language is approachable and encourages community involvement.
- **Inspiring**: Communications often aim to motivate individuals to participate in conservation efforts and highlight the importance of their contributions.
- **Professional**: While maintaining a friendly tone, the organization also conveys professionalism, particularly in formal communications and event announcements.

#### 4. Emoji Usage
OCCA incorporates emojis in their communications, particularly in email campaigns. For example, they use calendar (📅) and location (📍) emojis to highlight event details, which adds a casual and engaging touch to their messages. The use of emojis appears to be moderate, enhancing the readability and friendliness of their communications.

#### 5. Key Facts
- **Founding Info**: Specific founding details are not provided on the website, but OCCA has been active in the community for several years.
- **Scale**: OCCA operates primarily within Otsego County, focusing on local environmental issues.
- **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes community engagement and participation in their programs.
- **Volunteer Info**: OCCA encourages volunteer participation, although specific volunteer opportunities and metrics are not explicitly mentioned on the website.

#### 6. Writing Guidelines
Based on the existing content patterns observed on their website and communications:
- **Use a Friendly and Inviting Tone**: Write in a way that welcomes participation and fosters a sense of community.
- **Incorporate Inspiring Language**: Highlight the positive impact of conservation efforts and the importance of community involvement.
- **Utilize Clear and Concise Messaging**: Ensure that information is straightforward and easy to understand, particularly regarding events and membership benefits.
- **Include Emojis Sparingly**: Use emojis to enhance communication but avoid overuse to maintain professionalism.
- **Personalize Communications**: Utilize personalization tokens (e.g., first names) in emails to create a more engaging experience for recipients.

This context profile serves as a foundational guide for creating tailored content that aligns with OCCA's mission, values, and communication style.

Senior/Student Membership

Individual Member

Family Membership

Advocate

<div style="line-height:1.4;direction:ltr;text-align:left;margin-left:0px;text-indent:0px;width:100%;box-sizing:inherit"><span fr-original-style="font-size: 16px; font-weight: 400; font-style: normal; color: rgb(0, 0, 0); letter-spacing: 0em;" style="font-size:16px;font-weight:400;font-style:normal;color:rgb(0, 0, 0);letter-spacing:0em;box-sizing:inherit">This fall, we're excited to launch our revitalized membership program, and we need passionate individuals like you to lead the charge. Whether your interests lie in education, conservation, or advocacy, your contribution is vital to our mission.<div style="line-height:1.4;direction:ltr;text-align:left;margin-left:0px;text-indent:0px;box-sizing:inherit"><span fr-original-style="font-size: 18.72px; font-weight: 400; font-style: normal; color: rgb(0, 0, 0); letter-spacing: 0em;" style="font-size:18.72px;font-weight:400;font-style:normal;color:rgb(0, 0, 0);letter-spacing:0em;box-sizing:inherit">Membership Benefits</div><ul><li style="list-style:disc;box-sizing:inherit"><span fr-original-style="font-size: 16px; font-weight: 400; font-style: normal; color: rgb(0, 0, 0); letter-spacing: 0em;" style="font-size:16px;font-weight:400;font-style:normal;color:rgb(0, 0, 0);letter-spacing:0em;box-sizing:inherit">Exclusive access to events and workshops<ul><li style="list-style:disc;box-sizing:inherit"><span fr-original-style="font-size: 16px; font-weight: 400; font-style: normal; color: rgb(0, 0, 0); letter-spacing: 0em;" style="font-size:16px;font-weight:400;font-style:normal;color:rgb(0, 0, 0);letter-spacing:0em;box-sizing:inherit">Access to member only programs. <ul><li>Member only events will be scheduled at least twice per quarter -This winter join us for a snowshoe walk with Jeff!</li><li>Members at Advocate Level and above invited for private party with OCCA’s Executive Director.</li></ul></li></ul></li><li style="list-style:disc;box-sizing:inherit"><span fr-original-style="font-size: 16px; font-weight: 400; font-style: normal; color: rgb(0, 0, 0); letter-spacing: 0em;" style="font-size:16px;font-weight:400;font-style:normal;color:rgb(0, 0, 0);letter-spacing:0em;box-sizing:inherit">Regular updates on our projects and achievements<ul><li style="list-style:disc;box-sizing:inherit"><span fr-original-style="font-size: 16px; font-weight: 400; font-style: normal; color: rgb(0, 0, 0); letter-spacing: 0em;" style="font-size:16px;font-weight:400;font-style:normal;color:rgb(0, 0, 0);letter-spacing:0em;box-sizing:inherit">Quarterly member only newsletter with news from our staff and partner organizations. </li></ul></li></ul><div style="line-height:1.4;direction:ltr;text-align:left;margin-left:0px;text-indent:0px;box-sizing:inherit"><span fr-original-style="font-size: 16px; font-weight: 400; font-style: normal; color: rgb(0, 0, 0); letter-spacing: 0em;" style="font-size:16px;font-weight:400;font-style:normal;color:rgb(0, 0, 0);letter-spacing:0em;box-sizing:inherit">Join us today and be a part of something bigger. Your membership helps us build a brighter future for Otsego County and beyond!                                                                                          2024/2025 Pricing                                                          <span fr-original-style="font-size: 16px; font-weight: 400; font-style: normal; color: rgb(0, 0, 0); letter-spacing: 0em;" style="font-size:16px;font-weight:400;font-style:normal;color:rgb(0, 0, 0);letter-spacing:0em;box-sizing:inherit">Senior/Student-                                                                  $35<span fr-original-style="font-size: 16px; font-weight: 400; font-style: normal; color: rgb(0, 0, 0); letter-spacing: 0em;" style="font-size:16px;font-weight:400;font-style:normal;color:rgb(0, 0, 0);letter-spacing:0em;box-sizing:inherit">Individual                                                                             $50<span fr-original-style="font-size: 16px; font-weight: 400; font-style: normal; color: rgb(0, 0, 0); letter-spacing: 0em;" style="font-size:16px;font-weight:400;font-style:normal;color:rgb(0, 0, 0);letter-spacing:0em;box-sizing:inherit">Family                                                                                   $100<span fr-original-style="font-size: 16px; font-weight: 400; font-style: normal; color: rgb(0, 0, 0); letter-spacing: 0em;" style="font-size:16px;font-weight:400;font-style:normal;color:rgb(0, 0, 0);letter-spacing:0em;box-sizing:inherit">Advocate                                                                              $250</div></div>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , On behalf of everyone at Otsego County Conservation Assn Inc, I want to say thank you for becoming a member today. As a member, you are now part of a dedicated community of individuals passionate about conservation in Otsego County. We look forward to keeping you updated on our progress and involving you in our upcoming activities and events. Your involvement and commitment are invaluable to us, and we are excited to have you on board. Thank you once again for your membership and for believing in our mission. Shelby MacLeishAssistant Director607-547-4488coordinator@occainfo.org

<div>This fall, we're excited to launch our revitalized membership program, and we need passionate individuals like you to lead the charge. Whether your interests lie in education, conservation, or advocacy, your contribution is vital to our mission.<div>Membership Benefits</div><ul><li>Exclusive access to events and workshops<ul><li>Access to member only programs. <ul><li>Member only events will be scheduled at least twice per quarter -This winter join us for a snowshoe walk with Jeff!</li><li>Members at Advocate Level and above invited for private party with OCCA’s Executive Director.</li></ul></li></ul></li><li>Regular updates on our projects and achievements<ul><li>Quarterly member only newsletter with news from our staff and partner organizations. </li></ul></li></ul><div>Join us today and be a part of something bigger. Your membership helps us build a brighter future for Otsego County and beyond!                                                                                          2024/2025 Pricing                                                          Senior/Student-                                                                  $35Individual                                                                             $50Family                                                                                   $100Advocate                                                                              $250</div></div>

Otsego County Conservation Assn Inc

OCCA Membership

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