Second Chance Cats of West Michigan

### Context Profile for Second Chance Cats of West Michigan

1. **Organization Mission & Cause**:
   - **Mission**: Second Chance Cats of West Michigan is dedicated to rescuing, rehabilitating, and rehoming cats in need, particularly focusing on those that are overlooked or have special needs. Their mission emphasizes compassion and the importance of providing a safe haven for these animals until they find their forever homes.
   - **Cause**: The organization advocates for the welfare of cats, aiming to reduce the number of homeless and abandoned felines in West Michigan through education, community engagement, and adoption services.

2. **Type of Activities**:
   - **Events**: They host various community events such as "Black Cat Yoga with Cats," which combines yoga with the opportunity to interact with adoptable cats.
   - **Fundraising Campaigns**: The organization conducts fundraising initiatives to support their rescue operations and veterinary care for the cats.
   - **Community Programs**: They engage in educational outreach to promote responsible pet ownership and the importance of spaying/neutering.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **inviting**, and **playful**. The use of light-hearted language, especially in event descriptions, conveys a sense of community and enthusiasm for their cause. Puns related to cats are frequently used, enhancing the approachable and fun nature of their messaging.

4. **Emoji Usage**:
   - The organization does not prominently feature emojis in their website content or email communications. The language remains straightforward and professional, focusing on clarity and engagement without the use of visual emojis.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website, but the organization is actively involved in local cat rescue efforts.
   - **Scale**: The organization has a dedicated team and engages with the community through various events and campaigns, though specific metrics on scale (like number of adoptions or volunteers) were not detailed on the website.
   - **Impact Metrics**: While specific impact metrics were not listed, the organization highlights their commitment to rescuing cats and facilitating adoptions as key indicators of their success.
   - **Volunteer Info**: The organization likely relies on volunteers for various tasks, but specific volunteer opportunities or metrics were not detailed on the website.

6. **Writing Guidelines**:
   - **Style**: Content should be written in a friendly and engaging manner, using playful language and cat-related puns where appropriate. 
   - **Structure**: Use clear headings and bullet points for easy readability, especially in event descriptions and calls to action.
   - **Call to Action**: Encourage participation and engagement, such as signing up for events or adopting cats, using enthusiastic language to inspire action.
   - **Personalization**: Incorporate personal touches in communications, such as addressing recipients by name in emails, to foster a sense of community and connection.

This context profile serves as a guide for creating tailored content that aligns with the values, mission, and communication style of Second Chance Cats of West Michigan, ensuring that future materials resonate with their audience and effectively promote their cause.

Annual Friend of Hudson Sponsorship includes one annual sponsor dinner, extra open hours on Fridays, and choosing a name for a cat. Provide a non-offensive cat name, and we'll give the name to a fitting cat! 
Your gift of $750 provides Hudson's friends with food and medication. Your gift also helps Stolt pay utilities to keep the rescue going in Hudson's honor, keeping his adoptable cat friends safe and warm!

Friend of Hudson Sponsorship

The Kennel Sponsorship includes a name plaque on the kennel and a quarterly email about cats in your sponsored kennel. Your gift of $1,000 will help cover the costs of the kennel for one year. It will provide quality food, toys, and litter for the occupants!
The kennels are in our Pawlor and Ballroom. The kennels are used for new kitties during intake and for cats with medical needs. Your gift also goes towards getting the kennel occupants the medical care they need.
Includes the Friend of Hudson perks.

Kennel Sponsorship Program

The Room Sponsorship includes a name plaque on the room and a quarterly email about what is happening in your sponsored room! Your gift of $1,250 will help cover the costs of the room for one year. It will provide quality food, toys, and litter for the occupants!
The cats live in one of our six cat rooms. The cats are sorted based on their age,  medical needs, and personalities. Your gift of $1,250 will go towards the room of your choosing.
Includes the Friend of Hudson perks.

Room Sponsorship Program

Check made out to the order of Second Chance Cats of West Michigan

Address to send the check to: 
1120 Knapp Street NE 
Suite B
Grand Rapids, MI 49505

Sponsor Second Chance Cats of West Michigan annually through one of our tiers. Perks include:  Friend of Hudson Sponsor:<ul><li style="box-sizing:inherit">Annual catered dinner for sponsors</li><li style="box-sizing:inherit">Extra Friday open hours - Visit us until 4pm on Fridays </li><li style="box-sizing:inherit">Naming a cat - the non-offensive name of your choosing will be given to a fitting cat </li></ul>Kennel Sponsor Program:<ul><li style="box-sizing:inherit">All perks of annual Friend of Hudson sponsor</li><li style="box-sizing:inherit">Name plaque on one SCCWM kennel for the year </li><li style="box-sizing:inherit">Quarterly email with information on the cats in your sponsored kennel</li></ul>Room Sponsor Program: <ul><li style="box-sizing:inherit">All perks of annual Friend of Hudson sponsor</li><li style="box-sizing:inherit">Name plaque on one of our six cat rooms</li><li style="box-sizing:inherit">Quarterly email with information on your sponsored cat room</li></ul>

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you kindly for being a sponsor for Second Chance Cats of West Michigan! Your annual donation will help give many kitties their second chance at a happy life! We believe everything grows with love.  If you have selected a kennel or room sponsorship, you will be receiving a quarterly update about your specific room or kennel! Kind regards. Amanda TongenEvent Coordinator events@sccatswm.org

Sponsor Second Chance Cats of West Michigan annually through one of our tiers. Perks include:  Friend of Hudson Sponsor:<ul><li>Annual catered dinner for sponsors</li><li>Extra Friday open hours - Visit us until 4pm on Fridays </li><li>Naming a cat - the non-offensive name of your choosing will be given to a fitting cat </li></ul>Kennel Sponsor Program:<ul><li>All perks of annual Friend of Hudson sponsor</li><li>Name plaque on one SCCWM kennel for the year </li><li>Quarterly email with information on the cats in your sponsored kennel</li></ul>Room Sponsor Program: <ul><li>All perks of annual Friend of Hudson sponsor</li><li>Name plaque on one of our six cat rooms</li><li>Quarterly email with information on your sponsored cat room</li></ul>

Second Chance Cats of West Michigan

Second Chance Cats Memberships

Friend of Hudson Sponsorship

$750

Kennel Sponsorship Program

$1,000

Room Sponsorship Program

$1,250

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