Alzheimer's Association

### Context Profile for Alzheimer's Association

1. **Organization Mission & Cause**:
   - The Alzheimer's Association is dedicated to advancing research, providing support for individuals affected by Alzheimer's disease, and promoting awareness about the disease. Their mission is to eliminate Alzheimer's disease through the advancement of research and to enhance care and support for all affected.

2. **Type of Activities**:
   - **Events**: The organization hosts events such as the "Walk 2 End Alzheimer's," which raises funds and awareness for Alzheimer's research and care.
   - **Fundraising Campaigns**: They conduct various fundraising initiatives, including raffles and donation drives to support their mission.
   - **Community Programs**: They offer educational programs, support groups, and resources for families and caregivers dealing with Alzheimer's.

3. **Tone of Voice**:
   - The tone is **friendly**, **supportive**, and **inspiring**. The language used is accessible and empathetic, aiming to connect with individuals and families affected by Alzheimer's. There is a sense of urgency in their messaging, particularly in fundraising appeals, but it is balanced with a hopeful outlook on research and community support.

4. **Emoji Usage**:
   - The organization does not prominently feature emojis in their communications. The content is primarily text-based, focusing on clear and impactful messaging without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: The Alzheimer's Association was founded in 1980.
   - **Scale**: The organization operates at a national level with local chapters across the United States.
   - **Impact Metrics**: They have invested millions in research and provide support services to millions of individuals and families affected by Alzheimer's.
   - **Volunteer Info**: They encourage community involvement and volunteerism, though specific metrics on volunteer numbers are not detailed on the website.

6. **Writing Guidelines**:
   - Content should be **empathetic** and **supportive**, reflecting the challenges faced by those affected by Alzheimer's.
   - Use **clear and concise language** to ensure accessibility for all audiences.
   - Incorporate **calls to action** that inspire participation in events and donations, emphasizing the impact of contributions.
   - Maintain a **positive and hopeful tone**, especially when discussing research advancements and community support.

This context profile serves as a guide for creating personalized and impactful content for the Alzheimer's Association, ensuring alignment with their mission, tone, and activities.

One chance of winning

6 tickets for $20

12 tickets for $50

All proceeds from the raffle go to the Walk 2 End Alzheimer's. Enter for your chance to win any of 6 great prizes including a Cleveland Guardians basket, a Nick Chubb jersey (size XL), a OONI pizza oven, a lottery basket, a Dogfish Head Bicycle & a Solo Stove. Winners are randomly selected on June 15, 2023. Any and all donations are very much appreciated. Help us be a part of finding a cure for Alzheimer's. If you would like to join our team, please visit the online Cleveland Alzheimer's Walk and search team Lenny's Legacy or reach out to Rita Gaertner 216.440.1412 for more information. <span contenteditable="false" fr-original-class="fr-img-caption fr-draggable" style="width:372px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1683809108/ysu8kcd9u7j3wczaxmfa.png" style="width:372px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><span contenteditable="true" fr-original-class="fr-inner" style="outline:transparent solid 0px;box-sizing:border-box;margin:auto;display:block;padding:5px 5px 10px;font-size:14px;font-weight:400;opacity:0.9;width:100%">Dogfish Head Bicycle <span contenteditable="false" fr-original-class="fr-img-caption fr-draggable" style="width:437px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1683809117/dfsrujaem0pqtwebejfz.jpg" style="width:437px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><span contenteditable="true" fr-original-class="fr-inner" style="outline:transparent solid 0px;box-sizing:border-box;margin:auto;display:block;padding:5px 5px 10px;font-size:14px;font-weight:400;opacity:0.9;width:100%">Cleveland Brown Nick Chubb Jersey Size XL<span contenteditable="false" fr-original-class="fr-img-caption fr-draggable" style="width:449px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1683809131/ugbor5ji4a6atfmd3cjh.jpg" style="width:449px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><span contenteditable="true" fr-original-class="fr-inner" style="outline:transparent solid 0px;box-sizing:border-box;margin:auto;display:block;padding:5px 5px 10px;font-size:14px;font-weight:400;opacity:0.9;width:100%">Cleveland Guardians Cooler Bag of Fun <span contenteditable="false" fr-original-class="fr-img-caption fr-draggable" style="width:455px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1683809145/vl0nsrhwqoxyvnxvlrhk.jpg" style="width:455px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><span contenteditable="true" fr-original-class="fr-inner" style="outline:transparent solid 0px;box-sizing:border-box;margin:auto;display:block;padding:5px 5px 10px;font-size:14px;font-weight:400;opacity:0.9;width:100%">Get Lucky Lottery Basket <span contenteditable="false" fr-original-class="fr-img-caption fr-draggable" style="width:462px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1683809160/cul5yq3db4vxfprfbpvj.jpg" style="width:462px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><span contenteditable="true" fr-original-class="fr-inner" style="outline:transparent solid 0px;box-sizing:border-box;margin:auto;display:block;padding:5px 5px 10px;font-size:14px;font-weight:400;opacity:0.9;width:100%">OONI Pizza Oven <span contenteditable="false" fr-original-class="fr-img-caption fr-draggable" style="width:466px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1683809171/hgtzfcegds1q1ch8tnsx.jpg" style="width:466px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><span contenteditable="true" fr-original-class="fr-inner" style="outline:transparent solid 0px;box-sizing:border-box;margin:auto;display:block;padding:5px 5px 10px;font-size:14px;font-weight:400;opacity:0.9;width:100%">Solo Stove Ranger

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you from the bottom of my heart for ... ⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-7b1d5e37-c5c0-4f8d-973c-7e042bfa2896}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date We very much appreciate your donation to the Walk 2 End Alzheimer's. Together we will hopefully find a cure!  Kind regards. Rita Gaertnerritacgaertner@gmail.com2164401412

All proceeds from the raffle go to the Walk 2 End Alzheimer's. Enter for your chance to win any of 6 great prizes including a Cleveland Guardians basket, a Nick Chubb jersey (size XL), a OONI pizza oven, a lottery basket, a Dogfish Head Bicycle &amp; a Solo Stove. Winners are randomly selected on June 15, 2023. Any and all donations are very much appreciated. Help us be a part of finding a cure for Alzheimer's. If you would like to join our team, please visit the online Cleveland Alzheimer's Walk and search team Lenny's Legacy or reach out to Rita Gaertner 216.440.1412 for more information. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1683809108/ysu8kcd9u7j3wczaxmfa.png" style="width:372px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Dogfish Head Bicycle <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1683809117/dfsrujaem0pqtwebejfz.jpg" style="width:437px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Cleveland Brown Nick Chubb Jersey Size XL<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1683809131/ugbor5ji4a6atfmd3cjh.jpg" style="width:449px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Cleveland Guardians Cooler Bag of Fun <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1683809145/vl0nsrhwqoxyvnxvlrhk.jpg" style="width:455px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Get Lucky Lottery Basket <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1683809160/cul5yq3db4vxfprfbpvj.jpg" style="width:462px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />OONI Pizza Oven <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1683809171/hgtzfcegds1q1ch8tnsx.jpg" style="width:466px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Solo Stove Ranger

Alzheimer's Association

Walk 2 End Alzheimer's Raffle

One chance of winning

$5

6 tickets for $20

$20

12 tickets for $50

$50

Add a donation for Alzheimer's Association