Rethink35

### Context Profile for Rethink35

**1. Organization Mission & Cause:**
Rethink35 is dedicated to advocating for sustainable transportation solutions and environmental justice in Central Texas, specifically focusing on the I-35 corridor. Their mission is to halt the harmful expansion of I-35, which they believe threatens the health and well-being of local communities and the environment. They aim to promote better alternatives that prioritize community needs over car-centric infrastructure.

**2. Type of Activities:**
- **Legal Advocacy:** Currently engaged in a lawsuit against the Texas Department of Transportation (TxDOT) to stop the I-35 expansion.
- **Community Engagement:** Rethink35 organizes community meetings and forums to educate and mobilize residents regarding transportation issues.
- **Fundraising Campaigns:** They run campaigns to raise funds for their legal battles and community outreach efforts, such as the recent "Support Rethink35 and our I-35 Lawsuit Against TxDOT!" campaign.
- **Awareness Initiatives:** They focus on raising awareness about the impacts of transportation policies on local communities and the environment.

**3. Tone of Voice:**
The tone of Rethink35's communications is **urgent**, **inspiring**, and **community-oriented**. They employ a straightforward and accessible language style that emphasizes the importance of their cause and the need for immediate action. Their messaging aims to empower individuals to participate in advocacy efforts and support their mission.

**4. Emoji Usage:**
Rethink35 does not appear to use emojis in their communications. Their content maintains a professional and serious tone, focusing on the gravity of their mission and the issues at hand.

**5. Key Facts:**
- **Founding Info:** Specific founding details were not available on the website, but the organization is actively engaged in current advocacy efforts.
- **Scale:** The organization operates primarily within Central Texas, focusing on local community impacts.
- **Impact Metrics:** While specific metrics were not detailed, their ongoing lawsuit and community engagement efforts indicate a commitment to significant local impact.
- **Volunteer Info:** The website does not provide explicit information about volunteer opportunities, but community engagement suggests potential for volunteer involvement.

**6. Writing Guidelines:**
- **Clarity and Directness:** Use clear and direct language to communicate messages.
- **Call to Action:** Include strong calls to action in fundraising and advocacy messages, encouraging community involvement and support.
- **Community Focus:** Highlight the local community's needs and perspectives in all communications.
- **Urgency and Importance:** Convey a sense of urgency regarding the issues at hand, emphasizing the need for immediate action and support.

This context profile provides a comprehensive understanding of Rethink35, enabling AI assistants to generate tailored and impactful content that aligns with the organization's mission and values.

New Yard sign design. Yellow and black color. Text: Stop I-35 Expansion

Yard Sign - NEW DESIGN

T-shirt

Yard Sign

Stickers

Grow Neighborhoods Not Highways Tshirt

Buttons

Thank you for your purchase of Rethink35 merchandise! The funds from your purchase will go directly toward paying campaign expenses, and will help us reach more Austinites and win this fight! Be on the lookout for further e-mail communication regarding the pickup and delivery of your items. In the meantime, be sure to <a href="https://actionnetwork.org/petitions/rethink35" target="_blank">share our petition with friends and neighbors</a>, and check out and follow Rethink35 on social media: <a href="https://twitter.com/rethink35" target="_blank">Twitter</a><a href="https://www.facebook.com/Rethink35/" target="_blank">Facebook</a><a href="https://www.instagram.com/rethink35_atx/" target="_blank">Instagram</a><a href="https://discord.com/invite/pTvvSgUwFf" target="_blank">Join the Rethink35 Discord Server</a> Thanks,Rethink35