Diversity Action Alliance

### Context Profile for Diversity Action Alliance

1. **Organization Mission & Cause**:
   - **Mission**: The Diversity Action Alliance (DAA) is dedicated to fostering a more inclusive, equitable, and diverse communications industry. Their mission emphasizes accountability and the provision of resources to leaders and teams within the industry, aiming to drive lasting change through measurable impact.
   - **Cause**: DAA seeks to address the lack of diversity in communications by recognizing and celebrating leaders of color, advocating for industry-wide change, and providing support to enhance diversity initiatives.

2. **Type of Activities**:
   - **Events**: DAA hosts various events, including the G.E.M.S. (formerly Distinguished Communicators of Color) honors celebration, which recognizes outstanding leaders in the communications field.
   - **Fundraising Campaigns**: The G.E.M.S. Pledges campaign encourages donations to support their mission and initiatives.
   - **Community Programs**: DAA provides resources and thought leadership to enhance diversity and inclusion within the industry, focusing on acumen-building and research.

3. **Tone of Voice**:
   - The tone of the DAA's communications is **inspiring, professional, and friendly**. They use inclusive language that encourages participation and emphasizes the importance of diversity and equity. The content is accessible yet authoritative, aiming to motivate stakeholders to engage with their mission.

4. **Emoji Usage**:
   - The DAA does not prominently use emojis in their communications. Their messaging is straightforward and professional, focusing on clarity and impact rather than casual or playful elements.

5. **Key Facts**:
   - **Founding Info**: DAA was initially launched as the Distinguished Communicators of Color (DCOC) in 2021 and rebranded to G.E.M.S. in 2024.
   - **Scale**: The organization recognizes at least 25 honorees each year, with over 150 leaders celebrated since its inception.
   - **Impact Metrics**: DAA serves as an accountability lever for the industry, pushing for diversity in award nominations and providing critical resources for leaders.
   - **Volunteer Info**: Specific volunteer opportunities are not detailed on the website, but engagement through events and campaigns suggests a community-driven approach.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that reflects the organization's mission of inclusivity and empowerment. Avoid overly complex jargon to ensure accessibility.
   - **Structure**: Organize content with headings and bullet points to enhance readability. Highlight key initiatives and calls to action prominently.
   - **Engagement**: Encourage participation and support, using motivational language that aligns with the organization's inspiring tone. Personalize communications when possible, addressing recipients by name.

This context profile serves as a foundational guide for generating tailored content that aligns with the Diversity Action Alliance's mission, tone, and activities.

General admission

To enroll in our Masterclass, there is a tuition of $500 per learner for the full course series.  *Defender Signatories will receive a discount code to enroll their two learners. *DAA Partners will receive a discount code to enroll their five learners.  Certification is dependent upon your participation in the masterclass. Masterclass 2024 begins September 9 with a self-paced or and is a 6-9 month course. Learn more <a href="http://www.diversityactionalliance.org/plrecmasterclass" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">here</a>.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, On behalf of the PLREC Certification team, I am delighted to welcome you warmly as a participant in our transformative program! Congratulations on taking this bold step towards advancing racial equity and provoking positive change within the communication industry. Your course will begin on August 26, 2024. Then, over the next ten months, you will embark on learning, growth, and meaningful engagement with fellow communication professionals and industry experts. Through thought-provoking discussions, expert-led sessions, and hands-on projects, you will gain the knowledge, skills, and tools to confront and dismantle racial biases within our industry.Here's what you can expect from the PLREC Certification:<ol><li style="box-sizing:inherit">Comprehensive Learning Experience: Dive deep into the historical and contemporary manifestations of racism in the communication industry, develop antiracist communication strategies, and learn to confidently navigate racially charged crises.</li><li style="box-sizing:inherit">Expert Guidance: Engage with esteemed speakers and facilitators who bring diverse perspectives and invaluable insights to each course session, empowering you to lead with provocation for change.</li><li style="box-sizing:inherit">Interactive Engagement: Participate in dynamic discussions, collaborative assignments, and real-world projects that challenge the status quo and provoke tangible change within your organization or community.</li><li style="box-sizing:inherit">Supportive Community: Connect with a network of like-minded professionals who share your commitment to diversity, equity, and inclusiveness, fostering meaningful relationships and ongoing collaboration.</li></ol>As you embark on this journey, remember that your voice, experiences, and contributions are invaluable. Together, we have the power to create a more inclusive and equitable future for the communication industry and beyond.If you have any questions or need assistance at any point during the certification program, please do not hesitate to reach out to our team. We are here to support you every step of the way. Once again, welcome to the Provocative Leadership for Racial Equity in Communications (PLREC) Certification. Get ready to challenge the status quo, provoke change, and lead with courage and conviction! Warm regards,Andrea WilliamsDirector of Strategic Initiatives, DAA

To enroll in our Masterclass, there is a tuition of $500 per learner for the full course series.  *Defender Signatories will receive a discount code to enroll their two learners. *DAA Partners will receive a discount code to enroll their five learners.  Certification is dependent upon your participation in the masterclass. Masterclass 2024 begins September 9 with a self-paced or and is a 6-9 month course. Learn more <a href="http://www.diversityactionalliance.org/plrecmasterclass" target="_blank">here</a>.

Diversity Action Alliance

Provocative Leadership for Racial Equity in Communications (PLREC) Certification Tuition

Virtual

General admission

$500