American Cancer Society - Northeast Region

### Context Profile for American Cancer Society - Northeast Region

#### 1. Organization Mission & Cause
The American Cancer Society (ACS) is dedicated to eliminating cancer as a major health problem. Their mission is to save lives, celebrate lives, and lead the fight for a world without cancer. They provide support through research, education, advocacy, and patient services, aiming to improve the quality of life for cancer patients and their families.

#### 2. Type of Activities
- **Events**: ACS organizes various events, including the "Tribute of Light Celebration," which honors loved ones affected by cancer. Participants can dedicate tributes and engage in a ceremony.
- **Fundraising Campaigns**: They run multiple fundraising initiatives to support their mission, including community walks, galas, and online donation drives.
- **Community Programs**: ACS offers programs that provide resources and support for patients and caregivers, including transportation services, educational workshops, and support groups.

#### 3. Tone of Voice
The tone of voice used by ACS is **inspiring**, **supportive**, and **compassionate**. Their communications aim to uplift and motivate individuals affected by cancer while fostering a sense of community and hope. The language is often formal yet accessible, creating a welcoming atmosphere for all.

#### 4. Emoji Usage
The American Cancer Society does not appear to use emojis in their official communications, maintaining a more traditional and professional tone in their messaging.

#### 5. Key Facts
- **Founding Info**: The American Cancer Society was founded in 1913.
- **Scale**: The Northeast Region is part of a larger national organization with a significant presence across the United States.
- **Impact Metrics**: ACS has contributed to a decline in cancer mortality rates and funds numerous research projects aimed at cancer prevention and treatment.
- **Volunteer Info**: ACS relies heavily on volunteers for events and programs, encouraging community involvement and support.

#### 6. Writing Guidelines
- **Style**: Use a compassionate and encouraging tone, focusing on community support and empowerment.
- **Language**: Avoid jargon; use clear and straightforward language to ensure accessibility.
- **Structure**: Use headings and bullet points for easy readability. Include calls to action that inspire participation and support.
- **Personalization**: Incorporate personal stories and testimonials to connect emotionally with the audience.

This context profile should serve as a foundation for generating personalized and effective content for the American Cancer Society - Northeast Region.

Regular Journey Walk Registration

Regular Journey Walk Registration with Backpack

Endurance Journey Walk Registration

Endurance Journey Walk Registration with Backpack

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741194573/weco4mxhn17zfzpcvghp.png" style="width:271px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />What is the JOURNEY WALK??? The JOURNEY WALK will take place at the Relay For Life of Lancaster County on Friday, June 13, 2025 at Conestoga Valley High School stadium starting at 3:30pm.  This JOURNEY WALK will begin with you carrying a weighted backpack (which represents a cancer diagnosis) the duration of the course. Participants will choose their bag weight being mindful of your own health and physical abilities. The JOURNEY WALK  is intended to be difficult but not impossible. NEW THIS YEAR: There are 2 level options to choose from<ul><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Regular Journey Walk: Walk with weighted backpack around the track to all stations</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Endurance Challenge Journey Walk: Option to choose heavier weight and walk/run on a flat 2 mile course off the track. </li></ul>Registration Cost<ul><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Regular Journey Walk: $15 per person</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Endurance Challenge Journey Walk: $25 per person</li></ul>For an additional $10 donation, participants can keep the backpack  How it will work: <ul><li style="width:100%;margin-top:0px;margin-right:0px;margin-bottom:0px;box-sizing:inherit;line-height:1.5;color:rgb(0, 0, 0)">TIMING: The Journey Walk starts at 3:30pm and closes at 6pm (for both Regular Journey Walk and Endurance Challenge) </li><li style="width:100%;margin-top:0px;margin-right:0px;margin-bottom:0px;box-sizing:inherit;line-height:1.5;color:rgb(0, 0, 0)">REPORT TIME: Walkers/Runners will be assigned a "Report Time"  This is the time you are to report to the Journey Walk Tent, which is located at the far end of the track, to begin.  You will have the opportunity to select your preferred Report Time during the registration process. </li><li style="width:100%;margin-top:0px;margin-right:0px;margin-bottom:0px;box-sizing:inherit;line-height:1.5;color:rgb(0, 0, 0)">START TIME: Once you report to the Journey Walk Tent, you will receive your weighted backpack. Walkers/Runners will be released to start their journey in 15 minute increments. (You can take your journey with others if you like.  You will have the opportunity to indicate that during the registration process) </li><li style="width:100%;margin-top:0px;margin-right:0px;margin-bottom:0px;box-sizing:inherit;line-height:1.5;color:rgb(0, 0, 0)">THE JOURNEY:  There are several stations you will visit along your Journey.  You will be given a map and volunteers will be onsite to direct you all along your way. You will have opportunities to (temporarily) set your bag down, get relief from the American Cancer Society and learn about what we do to help cancer patients. </li><li style="width:100%;margin-top:0px;margin-right:0px;margin-bottom:0px;box-sizing:inherit;line-height:1.5;color:rgb(0, 0, 0)">FINISH:All walkers/runners will finish their Journey Walk on the track at the Relay For Life arch.  There you will not only get to drop your weight, but RING THE BELL to signify 'treatment' is over.  You will then remove your weights and those who registered to keep their backpacks, can do so.  All others turn their backpacks back in. <ul><li style="width:100%;margin-top:0px;margin-right:0px;margin-bottom:0px;box-sizing:inherit;line-height:1.5;color:rgb(0, 0, 0)">The Journey Walk ends promptly at 6pm.  All Walkers/Runners still on the course are to report the finish by 6pm. </li></ul></li></ul>This event is open for all ages, however, youth ages 17 and under must have a parent/designated guardian with you. Questions?  Contact ACS Staff, Stephanie White at stephanie.white@cancer.org

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name ,Thank you from the bottom of our hearts for registering for our event and supporting our cause. This registration greatly helps our mission. If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Stephanie Whitestephanie.white@cancer.org

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741194573/weco4mxhn17zfzpcvghp.png" style="width:271px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />What is the JOURNEY WALK??? The JOURNEY WALK will take place at the Relay For Life of Lancaster County on Friday, June 13, 2025 at Conestoga Valley High School stadium starting at 3:30pm.  This JOURNEY WALK will begin with you carrying a weighted backpack (which represents a cancer diagnosis) the duration of the course. Participants will choose their bag weight being mindful of your own health and physical abilities. The JOURNEY WALK  is intended to be difficult but not impossible. NEW THIS YEAR: There are 2 level options to choose from<ul><li>Regular Journey Walk: Walk with weighted backpack around the track to all stations</li><li>Endurance Challenge Journey Walk: Option to choose heavier weight and walk/run on a flat 2 mile course off the track. </li></ul>Registration Cost<ul><li>Regular Journey Walk: $15 per person</li><li>Endurance Challenge Journey Walk: $25 per person</li></ul>For an additional $10 donation, participants can keep the backpack  How it will work: <ul><li>TIMING: The Journey Walk starts at 3:30pm and closes at 6pm (for both Regular Journey Walk and Endurance Challenge) </li><li>REPORT TIME: Walkers/Runners will be assigned a "Report Time"  This is the time you are to report to the Journey Walk Tent, which is located at the far end of the track, to begin.  You will have the opportunity to select your preferred Report Time during the registration process. </li><li>START TIME: Once you report to the Journey Walk Tent, you will receive your weighted backpack. Walkers/Runners will be released to start their journey in 15 minute increments. (You can take your journey with others if you like.  You will have the opportunity to indicate that during the registration process) </li><li>THE JOURNEY:  There are several stations you will visit along your Journey.  You will be given a map and volunteers will be onsite to direct you all along your way. You will have opportunities to (temporarily) set your bag down, get relief from the American Cancer Society and learn about what we do to help cancer patients. </li><li>FINISH:All walkers/runners will finish their Journey Walk on the track at the Relay For Life arch.  There you will not only get to drop your weight, but RING THE BELL to signify 'treatment' is over.  You will then remove your weights and those who registered to keep their backpacks, can do so.  All others turn their backpacks back in. <ul><li>The Journey Walk ends promptly at 6pm.  All Walkers/Runners still on the course are to report the finish by 6pm. </li></ul></li></ul>This event is open for all ages, however, youth ages 17 and under must have a parent/designated guardian with you. Questions?  Contact ACS Staff, Stephanie White at stephanie.white@cancer.org

American Cancer Society - Northeast Region

2025 JOURNEY WALK Presented by Relay For Life of Lancaster County

2110 Horseshoe Rd

Regular Journey Walk Registration

$15

Regular Journey Walk Registration with Backpack

$25

Endurance Journey Walk Registration

$25

Endurance Journey Walk Registration with Backpack

$35