The Midwest Asian Pacific Islander Desi American Students Union

### Context Profile for The Midwest Asian Pacific Islander Desi American Students Union (MAASU)

1. **Organization Mission & Cause**:
   - **Mission**: MAASU is dedicated to empowering Asian Pacific Islander Desi American (APIDA) students across the Midwest through leadership development, advocacy, and community engagement. The organization aims to connect students, educate them about their shared identity, and support their growth as leaders.
   - **Cause**: The organization focuses on advocating for the needs and rights of APIDA students, fostering a sense of community, and providing resources that enhance their educational experiences.

2. **Type of Activities**:
   - **Events**: MAASU organizes various events including the Leadership Summit and Spring/Fall Conferences, which aim to provide networking, educational opportunities, and leadership training for APIDA students.
   - **Fundraising Campaigns**: They run campaigns to solicit donations that support their programs and initiatives, emphasizing the importance of community support.
   - **Community Programs**: The organization engages in programs that promote advocacy and leadership among students, helping them to develop skills necessary for future success.

3. **Tone of Voice**:
   - The tone of voice used by MAASU is **friendly, inspiring, and professional**. The language is inclusive and encouraging, aiming to motivate students and supporters to engage with the organization and its mission. The content is accessible and relatable, appealing to a diverse audience.

4. **Emoji Usage**:
   - MAASU uses emojis sparingly in their communications. For example, they include a calendar emoji (📅) in email reminders about events. This suggests a casual yet organized approach to communication, making it more engaging without overwhelming the reader.

5. **Key Facts**:
   - **Founding Info**: MAASU is a 501(c)(3) nonprofit organization, indicating its tax-exempt status and commitment to charitable purposes.
   - **Scale**: The organization operates primarily within the Midwest, focusing on college campuses to reach APIDA students.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the emphasis on community support and student engagement suggests a focus on measurable outcomes in leadership development and advocacy.
   - **Volunteer Info**: There is no specific information about volunteer opportunities on the website, but the organization likely encourages student involvement in its events and initiatives.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is accessible to a broad audience. Incorporate an inspiring and motivational tone that encourages participation and support.
   - **Personalization**: Include personalized elements in communications (e.g., using the recipient's first name) to foster a sense of connection.
   - **Call to Action**: Clearly articulate calls to action, whether for donations, event participation, or advocacy efforts. Emphasize the importance of community involvement and the impact of contributions.
   - **Visual Elements**: Use emojis sparingly to enhance engagement without detracting from the professionalism of the message.

This context profile serves as a foundational guide for generating personalized and effective content for MAASU, ensuring alignment with their mission, tone, and community-focused activities.

Early Registration (Member)

Early Registration (Non-member)

Regular Registration (Member)

Regular Registration (Non-Member)

Late Registration (Member)

Late Registration (Non-Member)

To see if your school is a member, please visit <a href="https://maasu.org/membership" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">https://maasu.org/membership</a>. For all other registration questions, please contact <a href="mailto:tech.director@maasu.org" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">tech.director@maasu.org</a>. <span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">What is culture? In textbook definition, we find: <span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">culture <span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">[ kuhl-cher ] <span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">noun<span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">the quality in a person or society that arises from a concern for what is regarded as excellent in arts, letters, manners, scholarly pursuits, etc. <span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">We all find ourselves immersed in culture in various ways, but what really is culture? Cultivating a culture to feel our 100% in is what we strive for, whether that be culture in our personal identities or those that we choose. Culture is whatever we put back into it, is what we get out of it. We learn and grow from within those cultures while also redefining it. <span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">In pop culture, we observe and celebrate “character development” that often is seen in shows and specifically anime with “arcs”. With trends, utilizing the modernized perspective of growth in oneself, we can emphasize this throughout all aspects of the weekend.  <span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">We all seek to learn new skills and find opportunities to demonstrate them. As students, we pursue experiences that align with our studies and help us develop our leadership abilities. <span fr-original-style="font-size: 11pt; font-family: Roboto; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:11pt;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">With Spring Conference, we can provide a space for attendees to experiment in the way they want to outlook onto their own culture and grow from the weekend. Our goal is to cultivate a strong sense of community and inspire a growth mindset that embraces challenges, values feedback, and recognizes that mistakes are essential for learning.

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for paying for the 2025 MAASU Spring Conference. Please make sure to link this payment to your registration form response. We will update you in the weeks to come about any conference updates. Thanks, Jessica Leeexecdirector@maasu.org

To see if your school is a member, please visit <a href="https://maasu.org/membership">https://maasu.org/membership</a>. For all other registration questions, please contact <a href="mailto:tech.director@maasu.org">tech.director@maasu.org</a>. What is culture? In textbook definition, we find: culture [ kuhl-cher ] nounthe quality in a person or society that arises from a concern for what is regarded as excellent in arts, letters, manners, scholarly pursuits, etc. We all find ourselves immersed in culture in various ways, but what really is culture? Cultivating a culture to feel our 100% in is what we strive for, whether that be culture in our personal identities or those that we choose. Culture is whatever we put back into it, is what we get out of it. We learn and grow from within those cultures while also redefining it. In pop culture, we observe and celebrate “character development” that often is seen in shows and specifically anime with “arcs”. With trends, utilizing the modernized perspective of growth in oneself, we can emphasize this throughout all aspects of the weekend.  We all seek to learn new skills and find opportunities to demonstrate them. As students, we pursue experiences that align with our studies and help us develop our leadership abilities. With Spring Conference, we can provide a space for attendees to experiment in the way they want to outlook onto their own culture and grow from the weekend. Our goal is to cultivate a strong sense of community and inspire a growth mindset that embraces challenges, values feedback, and recognizes that mistakes are essential for learning.

The Midwest Asian Pacific Islander Desi American Students Union

2025 MAASU Spring Conference

Late Registration (Member)

$50

Late Registration (Non-Member)

$55