Immaculate Heart of Mary School

### Context Profile for Immaculate Heart of Mary School

1. **Organization Mission & Cause:**
   - **Mission:** Immaculate Heart of Mary School (IHM School) is dedicated to providing a high-quality Catholic education that fosters academic excellence, spiritual growth, and character development in a nurturing environment. The school emphasizes the importance of community engagement and values the holistic development of each student.
   - **Cause:** The organization aims to cultivate a strong sense of faith, service, and academic achievement among its students, preparing them to be responsible and compassionate members of society.

2. **Type of Activities:**
   - **Fundraising Campaigns:** The school hosts various fundraising events, including the annual Read-a-thon, which is highlighted as their largest fundraiser. This event promotes literacy and engages the community in supporting educational initiatives.
   - **Community Programs:** Activities such as the Mother/Son Monster Mini-Golf event foster community involvement and strengthen family ties within the school.
   - **Incentives and Assemblies:** The school organizes homeroom and school-wide incentives, as well as themed assemblies (e.g., poetry assembly), to create an engaging and rewarding educational atmosphere.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly, encouraging, and community-oriented**. It aims to inspire participation and convey a sense of belonging. The language is approachable and often includes exclamation points to convey excitement (e.g., "It's time to kick off the 3rd annual IHM READ-A-THON!").

4. **Emoji Usage:**
   - The organization uses emojis sparingly but effectively in their communications. For example, the use of a location emoji (📍) in the email campaign adds a friendly touch to the information provided. Overall, emojis are used to enhance engagement without overwhelming the content.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not available on the website, but it is a long-established institution in the community.
   - **Scale:** The school has a total of 935 forms and has conducted 16 email campaigns, indicating an active engagement with its community.
   - **Impact Metrics:** While specific impact metrics were not detailed, the school emphasizes contributions to operating costs and educational initiatives, suggesting a focus on financial transparency and community support.
   - **Volunteer Info:** The school likely encourages volunteer participation, especially in fundraising events, although specific volunteer metrics were not provided.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and inviting tone, incorporating exclamation points to convey enthusiasm. Aim for clarity and engagement in messaging.
   - **Structure:** Keep content organized with clear headings and bullet points where applicable to enhance readability.
   - **Language:** Use simple, accessible language that resonates with families and community members. Incorporate calls to action that encourage participation in events and fundraising efforts.
   - **Personalization:** Utilize personalized greetings in communications (e.g., using the recipient's first name) to foster a sense of connection.

This context profile serves as a foundational guide for creating tailored content for Immaculate Heart of Mary School, ensuring alignment with their mission, tone, and community engagement strategies.

Name a Horse

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Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for purchasing naming rights to a horse in our Night at the Races event! 🐎 Your support helps make this fundraiser a success, and we can’t wait to see your creatively named horse in action. Get ready to cheer it on—if your horse wins its race, YOU win a prize! 🎉 Don't forget to grab your event tickets so you can join the fun in person! Purchase yours here: [Insert Ticket Link] 🎟️ We appreciate your generosity and look forward to a fun and exciting night. See you at the races! IHM HSAihmhsa@ihmschoolmd.org

🏇 Name Your Own Racehorse! 🏆Ever dreamed of owning a racehorse? Now’s your chance—no stable required!  For just $15, you can purchase naming rights to a horse in our Night at the Races event. Get creative with your horse’s name, cheer it on, and if your horse wins its race, YOU win a prize! 🎉 Spots are limited, so don’t miss out—claim your horse today! 🐎💨

Immaculate Heart of Mary School

2025 Name a Horse for Night at the Races

Name a Horse

$15