American Society of Trial Consultants

### Context Profile for American Society of Trial Consultants (ASTC)

1. **Organization Mission & Cause**:
   - The American Society of Trial Consultants (ASTC) is dedicated to promoting the value of trial consulting in the legal system. Their mission is to enhance the justice system by providing resources, education, and networking opportunities for trial consultants and legal professionals. They aim to elevate the practice of trial consulting through advocacy, education, and the sharing of best practices.

2. **Type of Activities**:
   - **Annual Conference**: ASTC hosts an annual conference that includes various sessions on trial consulting topics, networking opportunities, and awards ceremonies. The upcoming 2025 conference will feature sessions on jury selection, bias in trials, and the use of AI in legal settings.
   - **Educational Resources**: They offer continuing legal education (CLE) sessions, workshops, and webinars aimed at enhancing the skills of trial consultants.
   - **Networking Events**: Opportunities for members to connect, including speed networking and themed lunches.
   - **Recognition Programs**: Awards such as the Lifetime Achievement Award to honor contributions to the field.

3. **Tone of Voice**:
   - The tone of the ASTC's communications is professional yet approachable. They use clear and concise language, often incorporating a friendly and inviting style. The content is informative and aims to inspire engagement among members and participants.

4. **Emoji Usage**:
   - The analysis of the website and recent communications indicates that ASTC does not prominently use emojis in their content. Their communication style remains formal and professional, focusing on clarity and professionalism.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website, but ASTC has been established for several decades, focusing on trial consulting.
   - **Scale**: The organization has a significant presence within the legal consulting community, with numerous members and participants in their events.
   - **Impact Metrics**: While specific metrics were not detailed, the success of their annual conferences and educational programs suggests a positive impact on the professional development of trial consultants.
   - **Volunteer Info**: Opportunities for volunteering may exist within the organization, particularly during events, but specific details were not highlighted on the website.

6. **Writing Guidelines**:
   - **Clarity and Professionalism**: Use clear, straightforward language that conveys professionalism.
   - **Engagement**: Aim for a friendly and inviting tone to encourage participation and connection among members.
   - **Informative Content**: Provide detailed information about events, resources, and opportunities for members.
   - **Personalization**: Use personalized greetings in communications, as seen in email campaigns (e.g., addressing recipients by their first name).
   - **Call to Action**: Include clear calls to action, especially regarding event registration and participation.

This context profile serves to guide the creation of personalized and relevant content for the American Society of Trial Consultants, ensuring alignment with their mission, tone, and activities.

LXCL:Includes 1 banquet ticket. Additional banquet tickets can be purchased for $85.

EARLY BIRD - MEMBER

EARLY BIRD - Recent Grad / Retired MEMBER

EARLY BIRD - Student MEMBER

NON-MEMBER

Student NON-MEMBER

LXCL:Support the next generation of trial consultants! Please add on this ticket option to help cover a student's registration costs for the conference.

SPONSOR A STUDENT - Registration Costs

LXCL:Support the next generation of trial consultants! Please add on this ticket option to help cover a student's travel and hotel costs to attend the conference

SPONSOR A STUDENT - Travel Expenses

LXCL:MUST BE PURCHASED HERE: <a href="https://shorturl.at/Zqt7w" target="_blank" rel="noreferrer" class="lxcl-link" dir="ltr">https://shorturl.at/Zqt7w</a> (Choose the "No CLE" option) PLEASE NOTE this CLE overlaps with Trial Consulting 101 session.

CLE - (PURCHASE THROUGH SEPARATE LINK)

LXCL:5 tickets for $40 // We have great raffle prizes this year as always! Get ahead of the game and purchase your raffle tickets now. You can always purchase more at the conference.

RAFFLE TICKETS!!

LXCL:Custom Conference T-Shirt to rep your ASTC Support! (You can select the size on the following page)*Every T-Shirt purchase gives you 1 raffle ticketView shirt here: <a href="https://tinyurl.com/mse459uz" target="_blank" rel="noreferrer" class="lxcl-link" dir="ltr">https://tinyurl.com/mse459uz</a>

ASTC CONFERENCE T-SHIRT!

LXCL:Join us on Friday night for a banquet and to honor Richard Gabriel as he receives the prestigious Lifetime Achievement Award.

Banquet Only

Full Agenda&nbsp;(in progress): <a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="https://www.astcweb.org/schedule/astc-2026-annual-conference" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" target="_blank">ASTC 2026 Conference Agenda</a>Purchase tickets for the CLE presented by Dr. Karen Lisko &amp; Andrew Caple-Shaw:&nbsp;<a fr-original-style="" href="https://www.sdcba.org/?pg=events&evAction=showDetail&eid=321815" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Connection and (De)Selection: Merging Authentic Delivery with Winning Question Strategy</a>. Select the &quot;No CLE Credit&quot; option for a special ASTC price.&nbsp;Hosted by the San Diego County Bar Association.&nbsp;Room Block:&nbsp;<a fr-original-style="" href="https://be.synxis.com/?adult=1&arrive=2026-06-04&chain=23717&child=0&currency=USD&depart=2026-06-06&group=J43&hotel=40385&level=hotel&locale=en-US&productcurrency=USD&rooms=1" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Margaritaville Hotel, San Diego, CA</a> The ASTC&#39;s 45th Annual Conference &ndash; &ldquo;Navigating the Trial Tides: Awareness, Connection, and Action&rdquo; will be held Thursday, June 4th &ndash; Saturday, June 6th at the Margaritaville San Diego Gaslamp Quarter.&nbsp; The CLE and the conference sessions will kick off in the early afternoon on&nbsp;Thursday, June 4th, so we recommend checking in the night before on Wednesday, June 3rd! This year, we have many special sessions and notable guests. Topics include changing trends in jury decision-making, a Pro Bono panel, an &quot;Ask Me Anything&quot; panel on the direction of the field, research on how juries decide damages, drafting creative jury instructions, effective questionnaire design, an AI panel, and more! There will also be tons of networking opportunities - introduce yourself to fellow members at the popular Speed Meet and a &quot;LinkedIn Lunch,&quot; and vote on Student Poster Presentations.&nbsp; We also invite you to honor your colleague, Richard Gabriel, in person as he receives the prestigious Lifetime Achievement Award. This year, we are pleased to offer a custom ASTC Conference T-Shirt! Rep your ASTC support by wearing your shirt on Saturday!. You will receive a raffle ticket with every T-Shirt purchase. *Accepting purchases until May 15th. We can&rsquo;t wait to see you there and enjoy all San Diego has to offer! Please stay tuned for more conference details and fun events. *By attending the conference, you agree to be photographed for marketing purposes and consent to sharing your contact information and email address with other attendees. If you prefer not to be photographed or have your email shared, please let us know. Feel free to reach out to Richard May, ASTC Executive Director (<a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="mailto:richard@astcweb.org" rel=" noopener" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" target="_self">richard@astcweb.org</a>) if you have questions about exhibiting / sponsoring or Faye Honig, Conference Planning Committee Chair (<a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="mailto:fayehonig@gmail.com" rel=" noopener" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" target="_self">fayehonig@gmail.com</a>) if you have any general conference questions.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for registering for the 2026 ASTC Annual Conference in San Diego, CA from June 4-6, 2026! Please use the following link to book your hotel with our room block: <a fr-original-style="" href="https://be.synxis.com/?adult=1&arrive=2026-06-04&chain=23717&child=0&currency=USD&depart=2026-06-06&group=J43&hotel=40385&level=hotel&locale=en-US&productcurrency=USD&rooms=1" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Margaritaville Hotel, San Diego, CA</a> Please use the following link to purchase a ticket to the CLE hosted by the San Diego County Bar Association: <a fr-original-style="" href="https://www.sdcba.org/?pg=events&evAction=showDetail&eid=321815" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Connection and (De)Selection: Merging Authentic Delivery with Winning Question Strategy</a>&nbsp;Select the &quot;No CLE Credit&quot; option for a special ASTC price.&nbsp;(Please note this CLE overlaps with TC101)<a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="https://www.astcweb.org/sponsorship" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" target="_blank"> </a><a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="https://www.astcweb.org/sponsorship" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" target="_blank">Sponsorships are still available</a>, so grab yours today! You can view the conference agenda here&nbsp;(still being finalized): <a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="https://www.astcweb.org/event-details/astc-2026-annual-conference" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" target="_blank">ASTC 2026 Conference Agenda</a> We look forward to seeing you in San Diego! Michelle Rey LaRocca, President&nbsp;| <a fr-original-style="" href="mailto:michellereylarocca@gmail.com" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">michellereylarocca@gmail.com</a>&nbsp;Faye Honig, Conference Planning Chair | <a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="mailto:fayehonig@gmail.com" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;">fayehonig@gmail.com</a>&nbsp; If you have any questions, please reach out to Richard May, ASTC Executive Director at <a fr-original-style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;" href="mailto:richard@astcweb.org" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;">richard@astcweb.org</a> or Berkeley McMahon, ASTC Account Manager at <a fr-original-style="" href="mailto:berkeley@astcweb.org" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">berkeley@astcweb.org</a>. *By attending the conference, you agree to be photographed for marketing purposes and consent to sharing your contact information and email address with other attendees. If you prefer not to be photographed or have your email shared, please let us know.

Full Agenda (in progress): <a href="https://www.astcweb.org/schedule/astc-2026-annual-conference" target="_blank">ASTC 2026 Conference Agenda</a>Purchase tickets for the CLE presented by Dr. Karen Lisko &amp; Andrew Caple-Shaw: <a href="https://www.sdcba.org/?pg=events&amp;evAction=showDetail&amp;eid=321815" target="_blank">Connection and (De)Selection: Merging Authentic Delivery with Winning Question Strategy</a>. Select the "No CLE Credit" option for a special ASTC price. Hosted by the San Diego County Bar Association. Room Block: <a href="https://be.synxis.com/?adult=1&amp;arrive=2026-06-04&amp;chain=23717&amp;child=0&amp;currency=USD&amp;depart=2026-06-06&amp;group=J43&amp;hotel=40385&amp;level=hotel&amp;locale=en-US&amp;productcurrency=USD&amp;rooms=1" target="_blank">Margaritaville Hotel, San Diego, CA</a> The ASTC's 45th Annual Conference – “Navigating the Trial Tides: Awareness, Connection, and Action” will be held Thursday, June 4th – Saturday, June 6th at the Margaritaville San Diego Gaslamp Quarter.  The CLE and the conference sessions will kick off in the early afternoon on Thursday, June 4th, so we recommend checking in the night before on Wednesday, June 3rd! This year, we have many special sessions and notable guests. Topics include changing trends in jury decision-making, a Pro Bono panel, an "Ask Me Anything" panel on the direction of the field, research on how juries decide damages, drafting creative jury instructions, effective questionnaire design, an AI panel, and more! There will also be tons of networking opportunities - introduce yourself to fellow members at the popular Speed Meet and a "LinkedIn Lunch," and vote on Student Poster Presentations.  We also invite you to honor your colleague, Richard Gabriel, in person as he receives the prestigious Lifetime Achievement Award. This year, we are pleased to offer a custom ASTC Conference T-Shirt! Rep your ASTC support by wearing your shirt on Saturday!. You will receive a raffle ticket with every T-Shirt purchase. *Accepting purchases until May 15th. We can’t wait to see you there and enjoy all San Diego has to offer! Please stay tuned for more conference details and fun events. *By attending the conference, you agree to be photographed for marketing purposes and consent to sharing your contact information and email address with other attendees. If you prefer not to be photographed or have your email shared, please let us know. Feel free to reach out to Richard May, ASTC Executive Director (<a href="mailto:richard@astcweb.org" target="_self">richard@astcweb.org</a>) if you have questions about exhibiting / sponsoring or Faye Honig, Conference Planning Committee Chair (<a href="mailto:fayehonig@gmail.com" target="_self">fayehonig@gmail.com</a>) if you have any general conference questions.

American Society of Trial Consultants

2026 ASTC Annual Conference - San Diego

435 Sixth Ave

EARLY BIRD - MEMBER

$425

EARLY BIRD - Recent Grad / Retired MEMBER

$205

EARLY BIRD - Student MEMBER

$175

NON-MEMBER

$625

Student NON-MEMBER

$275