Ms River Road Run

**Context Profile for Ms River Road Run**

1. **Organization Mission & Cause:**
   - The Ms River Road Run is dedicated to raising funds for the MS Society through an annual motorcycle ride event. Since its inception in 1987, the organization has raised over $2.3 million to support those affected by multiple sclerosis. The event promotes awareness and support for MS research and patient assistance by engaging the community in a scenic, two-day motorcycle journey through Minnesota's river valleys and lakes.

2. **Type of Activities:**
   - The primary activity is the annual MS River Road Run, a two-day motorcycle ride event. Participants ride through the picturesque landscapes of Minnesota, starting from Lakeville. The event serves as both a fundraising campaign and a community engagement initiative, bringing together riders and supporters for a common cause.

3. **Tone of Voice:**
   - The tone of the organization is friendly, inviting, and community-focused. Communications are straightforward and informative, emphasizing gratitude and community involvement. The language is accessible and designed to foster a sense of camaraderie among participants and supporters.

4. **Emoji Usage:**
   - The organization uses emojis sparingly but effectively to enhance communication. For example, a location pin emoji (📍) is used in email campaigns to highlight event details. This suggests a practical but engaging approach to digital communication.

5. **Key Facts:**
   - Founded in 1987.
   - Over $2.3 million raised for the MS Society.
   - The event is a unique two-day motorcycle ride through Minnesota.
   - The starting point is Leo's South Lakeville.
   - The organization has a history of successful fundraising and community engagement.

6. **Writing Guidelines:**
   - Maintain a friendly and inclusive tone.
   - Use clear and concise language to convey event details and organizational goals.
   - Incorporate gratitude in communications to acknowledge participant support.
   - Use emojis selectively to highlight important information without overwhelming the message.
   - Ensure all communications are accessible and easy to understand, fostering a sense of community and shared purpose.

This context profile provides a comprehensive understanding of Ms River Road Run, focusing on their mission, activities, and communication style to aid in generating personalized and effective content.

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr" style="text-align: start;">Company logo displayed on the MS River Road Run website</li><li value="2" class="lxcl-listItem" dir="ltr" style="text-align: start;">Recognition in social media promotions</li><li value="3" class="lxcl-listItem" dir="ltr" style="text-align: start;">Company logo included in the official Route Book distributed to participants</li><li value="4" class="lxcl-listItem" dir="ltr" style="text-align: start;">Company logo featured on event t-shirts and swag bags</li><li value="5" class="lxcl-listItem" dir="ltr" style="text-align: start;">One (1) 3’ x 7’ banner displayed during the event</li><li value="6" class="lxcl-listItem" dir="ltr" style="text-align: start;">One (1) 3’ x 7’ banner provided to sponsor for retention
</li></ul>

Platinum Sponsor

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr" style="text-align: start;">Company logo displayed on the MS River Road Run website</li><li value="2" class="lxcl-listItem" dir="ltr" style="text-align: start;">Recognition in social media promotions</li><li value="3" class="lxcl-listItem" dir="ltr" style="text-align: start;">Company logo included in the Route Book</li><li value="4" class="lxcl-listItem" dir="ltr" style="text-align: start;">Company logo featured on event t-shirts and swag bags</li><li value="5" class="lxcl-listItem" dir="ltr" style="text-align: start;">One (1) 3’ x 7’ banner displayed during the event</li></ul>

Gold Sponsor

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr" style="text-align: start;">Company logo displayed on the MS River Road Run website</li><li value="2" class="lxcl-listItem" dir="ltr" style="text-align: start;">Recognition in social media promotions</li><li value="3" class="lxcl-listItem" dir="ltr" style="text-align: start;">Company logo included in the Route Book</li><li value="4" class="lxcl-listItem" dir="ltr" style="text-align: start;">Company logo featured on event t-shirts and swag bags</li></ul>

Silver Sponsor

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr" style="text-align: start;">Company logo displayed on the MS River Road Run website</li><li value="2" class="lxcl-listItem" dir="ltr" style="text-align: start;">Recognition in social media promotions</li></ul>

Bronze Sponsor

Check made out to MS River Road Run
Address to send check: 
1901 Oakcrest Ave
Suite 10
Roseville MN 55113

MS River Road Run Sponsors are some of our biggest donors every year.  Sponsors are a great help to the work the MS Society is doing to end Multiple Sclerosis and improve the lives of those living with this terrible disease.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for becoming a 2025 MS River Road Run Sponsor. Your dollars help us put on this event and go directly to the MS Society to help cure this disease and make the lives of those living with the disease better. &nbsp; If you would like to contribute further, contact us to become a volunteer, talk to your friends about our cause or joining us on the ride John Hilljhill0926@gmail.com

MS River Road Run Sponsors are some of our biggest donors every year.  Sponsors are a great help to the work the MS Society is doing to end Multiple Sclerosis and improve the lives of those living with this terrible disease.

Ms River Road Run

2026 MS River Road Run Sponsors

16375 Kenrick Ave

Platinum Sponsor

$2,500

Gold Sponsor

$1,500

Silver Sponsor

$1,000

Bronze Sponsor

$500